How many sales do you get from your website? Are you regularly booking appointments, selling products, or responding to inquiries for more information?
If you’re frustrated by a lack of results from your website (or if you don’t have a website yet), then it’s time to examine what makes a good website work.
Good Website Design just means a great user experience, one that keeps a potential customer on your site long enough to take progressive action with your business. Put simply, the pictures alone aren’t nearly as important as the ability to convert.
What does it mean to CONVERT when we’re talking about Website Design?
Converting is the turning point – when the person browsing on your website clicks a button or a link to subscribe to your email list, book an appointment, download more information, or buy a product.
Conversion is the goal of every single page on your website, whether you’re asking someone to give you their email address, share your latest blog post, or make a purchase.
A good Website Design is as valuable as your best salesperson.
(More valuable, actually, because it works for you 24/7 and never gets sick or goes on vacation.)
The good news is that you don’t have to sacrifice on style or substance when you know the secrets of good Website Design. These two work hand in hand to attract, convert, and delight your customers so they turn into your biggest fans.