Do you think law firm Search Engine Optimization (SEO) can only be understood by tech-savvy nerds and people who rarely get any natural sunlight?

We wouldn’t blame you for that impression (though we do get a little pasty around here during winter).

Law firm SEO is a mystery to many and some think its magic but here at Gorilla Webtactics, we think the straightforward, plain-spoken approach is always best. So we’re going to spill the beans about Expert lawyer SEO practices to you right now.

Are you ready for big unveiling?

Lawyer SEO is simply being straightforward and helpful online.

(Not so mysterious, is it?)

Good attorney SEO ranking means you are the trusted source for correct information, helpful products, and reliable service. You continually post great content that your audience wants in a language they understand. They look to you as an expert.

By using your ideal customers’ words, stripping your expertise down to the terms they would use in searching, you easily draw the right visitors to your website.

For example, if your ideal customer is searching for the best windows for a south-facing exposure, you’re going to use her language in your blog posts, videos, podcasts, social media posts, or informational products, not the language you and your team use in the office.

Google rewards you for connecting so well with your ideal customer by promoting your content above your competition. This is what we mean by Search Engine Optimization (SEO) for attorneys — you’re optimizing your content by using the right language so it gets found by your ideal customer.

In short, the more people you help with good content, the more lawyer SEO authority you get and the more traffic Google sends your way.

And guess what? That traffic doesn’t cost you a dime.

(See why we like simple, common sense marketing so much here at Gorilla Webtactics?)