It should be no surprise that one of the biggest advocates of shopping for Attorneys and Lawyers is Google. And there’s a pretty good reason for this…
Half of consumers will pick up the phone and make a call or visit a Law Firm in person the same day they perform a local search online.
That means when a prospective client wants to find a Lawyer, select a Law Firm, or get more information about your service offerings, they’re often ready to click on a link, contact you, and learn more that day.
Google did a survey in 2014 that revealed that fact as well as the staggering statistic that 4 out of 5 consumers want search ads to be customized to their area.
People use their mobile phones to conduct research and direct them to Law Firms every single day.
The key to capturing more of that local, ready-to-buy traffic for your business is to use a hyper-specific form of Search Engine Optimization (SEO) called Local SEO for Lawyers.
Local SEO strategy for attorneys is bit more complex than simply listing your business in every “yellow pages” type of directory. However, it all comes back to the basic principle we promote here at Gorilla Webtactics: Be helpful to your customers.
(Mom was right; it does pay to be the good guy!)
Local SEO for lawyers means thinking about how your ideal client would search for you and what information he or she needs to know. If you stop at just your name and address, you’re missing the opportunity to truly help your customer make a buying decision.