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How to Create Lawyer PPC Landing Pages That Convert?

Pay-Per-Click advertising is one of the best ways to generate more leads and sales conversions for your law firm. When it comes to paid digital advertising, research states that the Average Conversion Rate (CVR) for the legal industry on Google Search is 6.98% and 1.84% on Google Display Network (GDN). It is the second-highest conversion […]

6 Lawyer PPC KPIs You Can’t Afford to Miss

Pay-Per-Click or PPC advertising can help you generate leads relatively quickly. That’s why an increasing number of businesses are investing in paid advertising.   According to Statista, in 2019, search advertising spending stood at $104.8 billion worldwide. It is projected to reach around $137 billion by 2022.   However, without the right key performance indicators […]

Long-Tail Keywords May Be the Missing Piece of Puzzle Your Lawyer PPC Needs

In the increasingly crowded digital space, Pay-Per-Click or PPC advertising will help you cut through the clutter and reach out to your target audience. According to Statista, in 2019, search advertising spending stood at nearly $106.5 billion worldwide. This amount is projected to grow to about $132 billion by 2022.   Running successful PPC campaigns, […]

How Lawyers Can Reduce the Risk of Click Fraud in PPC

PPC or pay-per-click advertising is an excellent way to get the attention of your target audience immediately. However, PPC management for lawyers comes with the risk of potential click fraud, which remains the gravest concern for most law firms. Research states that 20% of clicks on PPC ads are fraudulent.   The click fraud can […]

How to Manage Your PPC Campaigns in the Corona Outbreak

The coronavirus outbreak, which began in China, has slowed down the global economy substantially. Various industries have suddenly paused their PPC campaigns, with the travel sector showing a contraction of 62% in digital media spend during the first two weeks of February and March, 2020.   However, it’s not all doom and gloom. Many businesses, […]

4 Ways To Strengthen Pay Per Click Advertising For Attorneys

Optimizing your firm’s pay-per-click campaigns should be a top priority when it comes to your marketing. Client acquisition is the name of the game, and when your PPC campaigns fall into place, it means garnering solid leads with manageable cost-per-acquisition (CPA) rates. While every industry is bound by a similar schema, relentless competition, and the […]

Re-Marketing in Minneapolis – How It Works and Why Advertisers Use It

Remarketing is an effective way to re-engage with any visitor who has arrived at your site, looked around at your products or services but has left without making a purchase. Only about 2% of users will convert when they first visit your website. A recent Sale Cycle report notes that 75% of people who add an item […]

Lawyer PPC – Lowering Your Law Firms Cost Per Conversion

  Are your Pay-per-click costs skyrocketing? Are you searching for ways to lower your Law Firms current PPC Advertising outlay? Let me show you how you can go about making your current Google AdWords campaign competitive and cost effective at the same time. Here goes… First up –lower your bids. This results in a lower maximum […]