If your law firm is experiencing a disconnect between its online presence and obtaining new business, it might be time for an SEO overhaul. Search engine optimization (SEO) should be the first line of action in your organic (unpaid) marketing strategy as, if you’re not on page one, you’re nowhere. Ranking Your Law Firm For […]
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Category: Law Firm Marketing
Law Firm Marketing – 3 Ways to Attract More Clients Through Email
Ah, email. Before the days of “click to send,” Law Firms had to take substantial—and often expensive—measures to attract new clients. Billboards, TV commercials, and full-page telephone directory listings may have been effective, but without significant advertising funds new and smaller law firms were overshadowed by established mega-firms with deep pockets. But now thanks to email, […]
Law Firm Marketing – 3 Ways to Use Content to Get More Clients
“To do a common thing uncommonly well brings success.” As the founder of the multi-billion-dollar H.J. Heinz Company, Henry J. Heinz understood something that eludes many struggling law firms and solo practitioners; while any lawyer or firm can create marketing content, those who offer content that is relevant, helpful, and engaging to their target audience have […]