In 2009, the legal market reached over-saturation, and law firms continue to feel the repercussions 10 years later. As a result, the competition for elite legal talent is more fierce, and finding best-fit clients is more difficult. This is an across-the-board trend that the majority of firms experience in one way or another. The […]
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6 Ways To Improve Your Online Presence FAST With Law Firm Marketing
In 2019, most lawyers and law firms can’t just rely on referrals and their reputation to bring clients through the door. Even if business is going well, failing to establish a robust online presence can result in losing out on valuable clients to your competitors. Professionally-developed law firm marketing online can establish your firm as […]
Choosing the Right Law Firm Marketing Agency for You
Many lawyers get to the point where there realize they need to choose a law firm marketing company to grow more but have no idea where to begin. There’s certainly no shortage of agencies to choose from, even when you limit your search to those that focus specifically on working with law firms. The […]
How to Reach Legal Prospects Early in The Decision-Making Process
Reaching clients or customers early in the decision-making process is important in any industry, including law. In fact, it may be particularly important for law firms to reach clients as soon as they can, as legal consumers tend to invest a significant amount of time and energy into developing a relationship with an attorney, […]
5 Proven Lead Generation Strategies for Law Firms
In marketing parlance, a “lead” is an individual who has expressed interest in a service or product that you offer. For example, if a person calls your law firm after a car accident looking for someone to represent him or her, that person can be called a lead. In the world of digital marketing, […]
Advanced SEO Strategies for Law Firms
The fact that more and more consumers are turning to the internet to find professional services has made competition between service providers fiercer than ever – and law firms are no exception to this trend. The fact that “google” has become a verb just goes to show how common it has become for people […]
The 5 Fastest Ways to Get Your Law Firm to the 1st Page of Google
Approximately 9 of 10 internet searches are conducted on Google. In today’s world, we count on Google to provide relevant results that are responsive to our search queries, whether we’re trying to buy a pair of shoes or find a lawyer. What’s more, is that people don’t often leave the first page of Google […]
7 Lawyer Marketing Secrets to Turn More Website Browsers into Clients
It’s 2019. Everyone knows that in order to be competitive in Lawyer Marketing, your law firm needs to have a robust online presence, including a website that ranks highly in the search engine results pages (SERPs) for the search terms your potential clients are using when they are looking for legal representation. That said, you […]
How to Turn Your Law Firm Website into a Money Making Machine – Part 2
If you are in the business of proving legal services to the public, you have to make it easy for your potential clients to find you online. While searching for a lawyer online may have been uncommon not too long ago, in recent years, more and more consumers are using Internet search engines like Google […]
How to Turn Your Law Firm Website into a Money Making Machine – Part 1
As a solo attorney, managing partner of a law firm, or in-house marketing officer, you know that you’ve got to market your services online. It’s no secret that the legal field is highly competitive, with hundreds or even thousands of attorneys and firms competing to reel in the most high-value cases on a daily basis. […]