Pay-Per-Click advertising is one of the best ways to generate more leads and sales conversions for your law firm. When it comes to paid digital advertising, research states that the Average Conversion Rate (CVR) for the legal industry on Google Search is 6.98% and 1.84% on Google Display Network (GDN). It is the second-highest conversion […]
Expert Tips
For Better Results
Find Advice on Web Design, SEO, PPC and
Reputation Building Strategies For Law Firms
How to Create Meta Descriptions That’ll Boost Your Lawyer SEO
Meta description is an HTML element that describes the content of a web page. You can usually see it in the search results as a snippet of text. Here is a screenshot of what it looks like. One of the primary purposes of a meta description is to offer a brief description of your webpage […]
5 Things Your Law Firm Web Design Should Never Have
One can’t imagine running a law firm without a website today. Even individual lawyers need a sophisticated, attractive, and responsive website to help generate new leads, create brand awareness, and engage with prospects. In this digital era, your website is going to be the first impression you create on your prospects. That’s why it […]
5 Questions You Should Ask When Looking for a Law Firm Marketing Company
As the penetration of the internet increases, the demand for various digital marketing strategies is also growing rapidly. According to the new report published in 2020 by HubSpot, about 64% of marketers actively invest time in Search Engine Optimization (SEO). To cater to this growing demand, thousands of digital marketing agencies, claiming to be the […]
6 Lawyer PPC KPIs You Can’t Afford to Miss
Pay-Per-Click or PPC advertising can help you generate leads relatively quickly. That’s why an increasing number of businesses are investing in paid advertising. According to Statista, in 2019, search advertising spending stood at $104.8 billion worldwide. It is projected to reach around $137 billion by 2022. However, without the right key performance indicators […]
5 Lawyer SEO Facts You Should Remember When Redesigning Your Website
Whether your law firm’s website is outdated or you simply want to add a fresh look to it, you will need to redesign it at some point. However, redesigning comes with a few challenges of its own. One of the biggest concerns after revamping your website is the likelihood of losing your SEO mojo. […]
6 Amazing Benefits of Minimalist Law Firm Web Design
Minimalism is not a new concept. In the world of art, music, and other professions, the minimalism movement took root in the late 1960s. It focuses on extreme simplicity of elements to express or convey the message. Recently, however, it has also found application in the web designing domain. As a minimalist design focuses […]
5 Website Builders for Law Firms That You Can’t Miss
Gone are the days when having a website for your law firm was considered a fashion statement. With more than 4.5 billion unique Internet users worldwide, having a website has become a necessity for lawyers. It provides a much-needed digital platform for your would-be customers to connect with you. However, putting together a website […]
How to Create Smashing Content to Boost Your Law Firm SEO
Search Engine Optimization or SEO is fast becoming a mainstream digital marketing strategy. According to a recent HubSpot survey, nearly 64% of global companies actively invest in SEO. Law firms are no exception to this trend. One of the critical elements of a successful SEO strategy is, content. The greater impact your content creates, […]
Long-Tail Keywords May Be the Missing Piece of Puzzle Your Lawyer PPC Needs
In the increasingly crowded digital space, Pay-Per-Click or PPC advertising will help you cut through the clutter and reach out to your target audience. According to Statista, in 2019, search advertising spending stood at nearly $106.5 billion worldwide. This amount is projected to grow to about $132 billion by 2022. Running successful PPC campaigns, […]