In the increasingly crowded digital space, Pay-Per-Click or PPC advertising will help you cut through the clutter and reach out to your target audience. According to Statista, in 2019, search advertising spending stood at nearly $106.5 billion worldwide. This amount is projected to grow to about $132 billion by 2022. Running successful PPC campaigns, […]
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The 4 Best Ways to Get New Clients for Your Bankruptcy Law Firm (Online)
In 2019, 484,000 and 283,000 bankruptcies were filed under Chapter 7 and Chapter 13 respectively in the United States. Although it looks like a huge number of cases, the number of bankruptcies is on the rise. As a result of COVID-19, this niche is fast becoming a highly competitive one, with law firms leaving no […]
4 Secret Weapons for Successful Online Law Firm Marketing
We are living in the digital era, where you can find any information, product, or service you want, with just a few clicks. In other words, it is mandatory to have a substantial digital presence for every business and service provider. Lawyers also need to ramp up their online presence. In fact, online marketing […]
How Web Design Impacts Your Law Firm PPC Marketing
PPC or Pay-Per-Click advertising and web design are terms that we rarely see together. In fact, most people think that PPC management for lawyers and law firm web design often run in silos. However, they shouldn’t. With more than 3.5 billion Google searches appearing every day, the competition for the top real estate on the […]
Law Firm Marketing Advice: 4 Steps to Grow Your LinkedIn Presence
With more than 690 million individual users and 50 million business accounts, LinkedIn is the world’s largest professional network. It is growing at a rate of 21% every year. From the Fortune 500 companies to small businesses, every organization is on LinkedIn. Law firms are no exception to this trend. However, most lawyers fail […]
How Lawyers Can Reduce the Risk of Click Fraud in PPC
PPC or pay-per-click advertising is an excellent way to get the attention of your target audience immediately. However, PPC management for lawyers comes with the risk of potential click fraud, which remains the gravest concern for most law firms. Research states that 20% of clicks on PPC ads are fraudulent. The click fraud can […]
How to Optimize Your Law Firm Website for Higher Conversions
As a website owner, what do you think is the number one goal of your law firm’s website? That’s correct! It is to generate the maximum number of leads. However, law firm marketing is one of the most competitive sectors out there. So, having a run-off-mill law firm web design with virtually no […]
The Benefits of Responsive Website Design For Law Firms
We are living in an increasingly digitalized world. According to Statista, 4.54 billion people were active internet users as of January 2020. Image Source Running a business in this connected world without having a robust online presence is next to impossible. That’s why your law firm needs to build its online brand, which […]
4 Reasons Why Long-Tail Keywords Matter for Lawyer SEO
Most lawyers and law firms may know the importance of keywords in digital marketing. Keywords help your content rank well in the search results and help get your brand message to your target audience. However, if you run a lawyer SEO company, you know that most of the law firms also fail to understand […]
How to Manage Your PPC Campaigns in the Corona Outbreak
The coronavirus outbreak, which began in China, has slowed down the global economy substantially. Various industries have suddenly paused their PPC campaigns, with the travel sector showing a contraction of 62% in digital media spend during the first two weeks of February and March, 2020. However, it’s not all doom and gloom. Many businesses, […]