There is no one-size-fits-all approach when it comes to social media marketing in the legal ecosystem. Gorilla Webtactics are experts in law firm marketing; we can validate that it is a powerful marketing tool for your law startup business.
71% of consumers who’ve had a positive interaction with a business willingly share their experiences on social media. These platforms are an excellent tool when it comes to the positive effects of word of mouth and user-generated content.
Attorneys and lawyers must utilize the power of social media marketing because your clients spend considerable time on these channels. Around 4.62 billion (more than half of the world’s population) are now on social media, where they spend an average of 2 hours and 27 minutes. With so much online time, it’s no surprise that nearly 54% of consumers research on social media prior to making purchases or selecting services, including looking up potential lawyers.
96% of attorneys state that they use social media and 70% acknowledge that it’s a part of their overall marketing strategy. Want to learn how your law firm can leverage it to increase reach, engagement, and clients? Read on.
This guide covers some tried and tested social media strategies for growing your startup law business. We have a lot to talk about, so let’s begin our discussion with why law firms must invest in social media marketing.
Startup Law Firms And Social Media Marketing
A common question we encounter these days is whether startup law firms should go for social media marketing at all. Can a law firm benefit from these sites and attract clientele? The question arises from the belief that social media is mainly a personalized tool that’s not at all suited for businesses, especially law firms.
Nothing could be farther from the truth, in reality, social media offers endless opportunities for legal startups to create a market for themselves. It is an integral part of our law firm’s marketing services.
One of the most popular online activities is browsing through various channels, and it’s projected that 4.41 billion users will be using social media by 2025. Since social sites have become an integral part of our daily life, so why wouldn’t attorneys utilize them to spread the word about their practice.
You must incorporate social media in your marketing strategy to lead your law firm to success. Bear in mind that whether it’s TikTok, Facebook, Instagram, Snapchat, or LinkedIn – most, if not all, channels need to be present in every marketer’s toolkit.
With the competition getting fiercer day by day, legal businesses need innovative strategies to increase online visibility, and it’s even more challenging than it sounds. Law firms need to maximize the power of search engine optimization to rank higher than rival firms and sustain a competitive edge.
Benefits Of Social Media Marketing For Startup Law Businesses
In the law industry, marketing concerns are apparent. You often hear the worried inquire, “What’s the best way to promote my law startup business on social media?” or “Does law firm marketing seem appropriate, especially since mine is a startup?”
Well, the fact of the matter is that your practice must have a presence where your potential clients are.
Before we dive into the best practices of using social media for legal marketing, let’s understand the value it holds for legal marketers and why an attorney should bother in the first place. Also, why it’s really worth the effort and time.
Increasing Your Startup Law Business Reach
Research proves that consumers spend more and more time on channels. According to a report by Sprout Social, 44% of consumers agree that they use social apps for longer and more often than ever before.
It helps any business to be present on the same platforms as your audience. A strong social presence can surely help get your message in front of the right audience, which ultimately increases brand reach and builds awareness.
Attracting Prospective Clients
Social media has proven effective in attracting new clients for law firms. According to the America Bar Association, 35% of lawyers leveraging the power of social media have gained new clients. 49% of respondents surveyed in the previously cited research admit to the fact that these apps are a great way to attract new clients.
Improving Search Engine Results
Social signals aren’t a direct ranking factor, but there is a strong correlation between improved search engine ranking and social signals. Moreover, the Legal Technology Resource Center survey shows that less than half of all the legal firms operating in the USA actually don’t have a marketing budget. Surprising and shocking at the same time, attorneys and lawyers face the most competitive landscape and require a robust social marketing strategy to stand out.
Building Brand Authority
Any startup is dependent on trust, but when it comes to legal firms, trust and reliability are the two vital ingredients for success, without which the firm can’t survive. People consider the trustworthiness of a law firm before choosing it, and attorneys can establish that faith with social media marketing. The simplest way to demonstrate expertise is to share valuable content and keep your followers engaged on your social media platforms.
Social Media Marketing Strategies For Law Firms
With social media being so valuable for law startups, one can’t simply afford to miss out on this network to market services. Some law firms indeed struggle to identify effective marketing strategies to boost engagement, leads, and sales, but it’s not impossible. With so many different platforms available on the social landscape, deciding which is best for your law firm can be overwhelming.
In the past few years, internet marketing for lawyers has exploded with multifaceted marketing tools. Social media has definitely gone beyond selfies and memes, instead, it has evolved as a powerful marketing tool helping law firms reach more clients in the online world.
Law startups must leverage social media to improve their brand authority, attract new clients, and create engagement portals through high-value content. Ensure the effectiveness of your social marketing strategy by considering a few of the tried and tested methods to help you plan smart and start growing.
With over 2.93 billion monthly active users, Facebook is undoubtedly one of the largest social media platforms by far. But that doesn’t necessarily mean it is appropriate for every industry. Many attorneys are left scratching their heads when they fail to see the yield expected from Facebook marketing attempts.
What you post and share is way more important than the frequency and number of followers. Here, the key is to post relatable and valuable content that matches your audiences’ needs at the right time to nurture engagement and ultimately drive clicks, clients, and growth.
Diversify Your Content
Research has proven again and again that images, videos, emojis, and questions generate more engagement and shares on social media. In order to determine what form of content works best for your startup legal firm, mix it up and keep an eye on analytics to identify the right media type. Also, when managing social channels, remember to always spice up your content with some videos or other media to keep your followers hooked.
Capitalize on the Facebook and other channels’ analytics to get hold of valuable insights and then utilize them to take your social marketing game to a whole new level.
Increase Organic Reach
Did you know that more than 80% of all online traffic is dominated by video? It’s indeed one of the leading drivers of organic reach. So many social platforms like Instagram, Facebook, Instagram, and TikTok capitalize on video marketing to keep their audience hooked to the screen for longer periods of time. Being a law startup, this is a potential opportunity that needs to be taken full advantage of.
To get more eyes on your content, consider creating a video designed keeping in mind your law startup. This video content may be oriented around specific services your firm offers or general questions your followers have – the choices are unlimited.
Another powerful tool that could help your law startup is LinkedIn since it’s chiefly designed for B2B. It’s a great platform for sharing valuable legal content, interacting with peers, building a network, and winning over new clients. If your law firm offers legal services, it should be visibly relevant on LinkedIn.
While engaging with other relevant attorneys is a significant part of the deal with LinkedIn marketing, remember to publish your own content on a regular basis. Just like Facebook, LinkedIn also allows you to include images, videos, and articles.
One point to remember is to cover topics that are relevant to your audience and respond to all questions or comments in the comment section. Make sure your answers are prompt, accurate, and helpful.
Paid Social Media Advertising
PPC (Pay Per Click) is the best paid social media advertising medium proven to deliver faster results – but it requires an assigned budget. To use PPC marketing, you pay your chosen social media channels to run your ads in order to drive clicks and sales. The best tip we can offer here is to supplement your paid holistic marketing strategy with organic efforts to maximize results.
Create An Employee Advocacy Social Strategy
Empower your lawyers with social media marketing skills, allowing them to embrace social change and regularly share company-approved and regulated content on their personal pages. Content should never be merely posted to your firm’s main social account or page. Instead, make an effort and invest time to properly train all your attorneys in the art of using social apps for business success.
It helps to enhance reach and exposure on social media, making it easier to reach even those who don’t follow your company but are potential customers.
Overhaul Your Law Startup Firm’s Social Media Marketing With Gorilla Webtactics
As you can see, there are tons of possibilities where your law startup can utilize these platforms to market your services and engage with customers. Social media marketing offers opportunities for law startup firms helping them attract prospective clients and build valuable connections.
With so many different platforms available and each having its own set of features and quirks, it’s quite challenging to know where to start and which platform to focus on. In order to ensure your law startup gets all the attention it needs, implement the above guidelines and strategies.
Make sure you get the basics right, and you can start by trying some of the ideas discussed in this blog. If you are still struggling with the nuances of social media marketing or need help driving real business results through this vibrant resource, there is no need to worry. Gorilla Webtactics is at your service.
We are the future of your startup law firm – taking it to the next level with result-oriented and client-centric social media marketing plans and strategies. We are the digital marketing firm every startup legal firm needs. Do you need a helping hand in leveraging innovative techniques and technologies? Embrace growth with Gorilla Webtactics! Call today at 855-518-3045 to schedule a meeting.