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Are you your law firm’s own worst enemy?

At Gorilla Webtactics, our legal marketing agency surveyed 70% of law firms in Minnesota to better understand the most common things holding legal practices back from growth. What we found may surprise you.

Many law firms make the same marketing mistakes, and by addressing these 5 key areas of your marketing plan, your firm could enjoy unparalleled growth this year.

Hubspot defines buyer personas as: “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”

Wondering why this matters for your law firm?

Big data is changing the game, and if you aren’t using analytics to measure, qualify, and quantify your law firm marketing efforts you’re allowing other attorneys in your area of practice to grow their business in your place.

According to Forbes, law firms need strong communication with their marketing agency in order to prevent unhappiness.

But communicating with a marketing team (even a very experienced one) can be challenging.

Marketers may use jargon and buzzwords which attorneys are unfamiliar with, and even the most savvy digital marketer may struggle to grasp the legal knowledge you’ve gained over the years … knowledge which you probably take for granted.

Considering hiring a legal marketing agency to grow your client list and attract new business? You’re making a great decision.

This is especially true if you plan to make acquiring clients through internet search your primary marketing focus this year. 77% of Americans now own a smartphone, according to Pew Research, which means that searching for an attorney online is easier than ever.

Every law firm is different and each one typically acquires new clients in its own unique way. Some still use direct mail to gain clients, others rely on a strategic web design and a lot of firms that have been practicing for a long time are lucky enough keep getting a steady stream of referrals from past clients. Whatever your situation may be, listed below are five things that you should know about Law Firm Marketing in todays market. 

These days, law firms have a lot on their plate aside from practicing law. In the past, referrals were generally enough to carry on a practice. However, in the current market, you must compete with DIY services along with on-demand paralegals and other alternative legal suppliers. This means that marketing has become even more important for your ongoing strategy.

These days, law firms must do a lot more than just practice law. In the past, referrals were often enough to sustain a practice, but in today’s market where you must compete with DIY services like LegalZoom or Rocket Lawyer as well as on-demand paralegals and other alternative legal suppliers, marketing is becoming even more important as part of your ongoing strategy.

If your law firm is experiencing a disconnect between its online presence and obtaining new business, it might be time for an SEO overhaul. Search engine optimization (SEO) should be the first line of action in your organic (unpaid) marketing strategy as, if you’re not on page one, you’re nowhere.

The legal profession is undergoing a digital transformation, much like every other industry. With all the productivity and security technology currently on offer, we may be overlooking one aspect of how tech can provide immediate value to law firms, and that is in the area of digital Legal Marketing.

Get Your Hands On Our Free Digital Marketing Strategy Guide!

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Inside, you’ll discover eight hyper-specific secrets to online marketing in 2018 in the simple, no-nonsense language you’ve come to expect from Gorilla Webtactics

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