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Acquiring good leads is only half of the equation when it comes to the sales process. Converting these leads into clients is arguably the more important half. How well a law firm converts potential clients into paying customers is what determines the ROI for each marketing campaign.

The number of leads a company manages to generate is irrelevant if none are converted into clients.

Let's take a look at a few things law firms can do to maximize the conversion rate of the leads their Law Firm Marketing campaigns bring in:

Get ready Baby Boomers! Law firms all over the world are starting to experience a major shift in client and partner demographics. The Millennials are here, and they are distinctively different from the older Generation X and Baby Boomers when it comes to their values and communication preferences.

Millennials will make up about 50 percent of the workforce by 2020, and that figure is expected to rise to 75 percent by 2025. The influence of this massive demographic shift will have an undeniable impact on Law Firm Marketing and communications. Firms that fail to recognize the coming changes and make the necessary adaptations will likely find themselves struggling to stay afloat in the near future.

Are you your law firm’s own worst enemy?

At Gorilla Webtactics, our legal marketing agency surveyed 70% of law firms in Minnesota to better understand the most common things holding legal practices back from growth. What we found may surprise you.

Many law firms make the same marketing mistakes, and by addressing these 5 key areas of your marketing plan, your firm could enjoy unparalleled growth this year.

Hubspot defines buyer personas as: “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”

Wondering why this matters for your law firm?

Big data is changing the game, and if you aren’t using analytics to measure, qualify, and quantify your law firm marketing efforts you’re allowing other attorneys in your area of practice to grow their business in your place.

According to Forbes, law firms need strong communication with their marketing agency in order to prevent unhappiness.

But communicating with a marketing team (even a very experienced one) can be challenging.

Marketers may use jargon and buzzwords which attorneys are unfamiliar with, and even the most savvy digital marketer may struggle to grasp the legal knowledge you’ve gained over the years … knowledge which you probably take for granted.

Considering hiring a legal marketing agency to grow your client list and attract new business? You’re making a great decision.

This is especially true if you plan to make acquiring clients through internet search your primary marketing focus this year. 77% of Americans now own a smartphone, according to Pew Research, which means that searching for an attorney online is easier than ever.

Every law firm is different and each one typically acquires new clients in its own unique way. Some still use direct mail to gain clients, others rely on a strategic web design and a lot of firms that have been practicing for a long time are lucky enough keep getting a steady stream of referrals from past clients. Whatever your situation may be, listed below are five things that you should know about Law Firm Marketing in todays market. 

These days, law firms have a lot on their plate aside from practicing law. In the past, referrals were generally enough to carry on a practice. However, in the current market, you must compete with DIY services along with on-demand paralegals and other alternative legal suppliers. This means that marketing has become even more important for your ongoing strategy.

These days, law firms must do a lot more than just practice law. In the past, referrals were often enough to sustain a practice, but in today’s market where you must compete with DIY services like LegalZoom or Rocket Lawyer as well as on-demand paralegals and other alternative legal suppliers, marketing is becoming even more important as part of your ongoing strategy.

Get Your Hands On Our Free Digital Marketing Strategy Guide!


Inside, you’ll discover eight hyper-specific secrets to online marketing in 2018 in the simple, no-nonsense language you’ve come to expect from Gorilla Webtactics


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