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Every law firm is different and each one typically acquires new clients in its own unique way. Some still use direct mail to gain clients, others rely on a strategic web design and a lot of firms that have been practicing for a long time are lucky enough keep getting a steady stream of referrals from past clients. Whatever your situation may be, listed below are five things that you should know about Law Firm Marketing in todays market. 

These days, law firms have a lot on their plate aside from practicing law. In the past, referrals were generally enough to carry on a practice. However, in the current market, you must compete with DIY services along with on-demand paralegals and other alternative legal suppliers. This means that marketing has become even more important for your ongoing strategy.

These days, law firms must do a lot more than just practice law. In the past, referrals were often enough to sustain a practice, but in today’s market where you must compete with DIY services like LegalZoom or Rocket Lawyer as well as on-demand paralegals and other alternative legal suppliers, marketing is becoming even more important as part of your ongoing strategy.

If your law firm is experiencing a disconnect between its online presence and obtaining new business, it might be time for an SEO overhaul. Search engine optimization (SEO) should be the first line of action in your organic (unpaid) marketing strategy as, if you’re not on page one, you’re nowhere.

The legal profession is undergoing a digital transformation, much like every other industry. With all the productivity and security technology currently on offer, we may be overlooking one aspect of how tech can provide immediate value to law firms, and that is in the area of digital Legal Marketing.

Ah, email. Before the days of “click to send,” Law Firms had to take substantial—and often expensive—measures to attract new clients. Billboards, TV commercials, and full-page telephone directory listings may have been effective, but without significant advertising funds new and smaller law firms were overshadowed by established mega-firms with deep pockets.

Did you know that for every second it takes for your site page to load you receive a 7% loss in conversions, according to an Aberdeen Group Report? If your site speed is extremely slow, you could be looking at a significant loss of revenue. What is the ideal load time that will keep visitors on your page?

“To do a common thing uncommonly well brings success.” As the founder of the multi-billion-dollar H.J. Heinz Company, Henry J. Heinz understood something that eludes many struggling law firms and solo practitioners; while any lawyer or firm can create marketing content, those who offer content that is relevant, helpful, and engaging to their target audience have a far greater chance of attracting new clients and establishing themselves as an expert in their respective practice area than those whose content is messy, confusing, irrelevant, or laborious to consume.

One of your number one priorities, when you have an online business, is to try to make the top three spots on SERP’s (search engine results page). As a local business, your Minneapolis SEO (search engine optimization) must be geared towards giving the web crawlers as much information as possible so they (Google, Yahoo, Bing, etc.) can better understand your product or offering. When you help them to decipher your content, they reward you with a higher ranking on the results page.

Remarketing is an effective way to re-engage with any visitor who has arrived at your site, looked around at your products or services but has left without making a purchase. Only about 2% of users will convert when they first visit your website. A recent Sale Cycle report notes that 75% of people who add an item to their shopping cart won’t complete that purchase during that specific session. Fortunately, thanks to the tracking code you have attached to your web pages, you have the IP address of the visitor, and you can place your advertising in front of them.

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