We are living in an increasingly digitalized world. According to Statista, 4.54 billion people were active internet users as of January 2020.
Running a business in this connected world without having a robust online presence is next to impossible. That’s why your law firm needs to build its online brand, which is directly influenced by the functionality of your website.
You need a modern, attractive, secure, and most importantly, responsive website. Having a responsive website can also help improve your lawyer SEO marketing efforts. Furthermore, your users can enjoy an equally seamless browsing experience across all devices.
Here are four compelling reasons why you should have a responsive website.
1. Tap into the Mobile Traffic
In recent years, the number of people using their smartphones to access the web has increased rapidly. According to Statista, the share of mobile in the total digital minutes in the US was 77% in 2019. That’s why your website must provide a seamless browsing experience on all screens.
A responsive law firm website will ensure that your target audience can enjoy the same content on all devices without any distorted images, slow loading pages, or hard to read texts.
Google, along with several others, offers a simple online tool to check how mobile-friendly your website is. This tool will also tell you about potential issues. If your site is not mobile-friendly, talk to your web developers immediately.
2. Boost Your SEO Performance
Since 2015, Google has started considering mobile-friendliness as a ranking factor on SERPs. So, not having a responsive website can be a big drawback concerning your lawyer SEO.
A responsive website improves user experience as your target audience can switch easily between screens and still be able to find what they want quickly. Thus, the improved user experience will often translate into longer browsing sessions, which is also another crucial SEO factor.
If you have separate desktop and mobile websites, you would be spending a fortune on paid advertising such as PPC. However, with a single responsive website that works across devices, you can run a single PPC campaign in a much more cost-effective way to increase your search engine rankings.
Furthermore, having a different desktop and mobile website can also lead to duplicate content or plagiarism. It will most certainly damage your attorney SEO in the long run. With a responsive website, however, you can avoid this issue altogether.
3. Create a Fast Loading Website
With the average human attention span shrinking down to eight seconds, fast loading websites are a must. Updated research from Google also states that if the page load speed increases from one second to three seconds, the probability of bounce rate increases by 32%. The same increases to 90% if it takes five seconds to load a page.
In other words, slow loading websites will increase your bounce rate big time. So, you need to pay attention to how quickly your website loads to ensure optimal user experience. Google has a PageSpeed Insights tool that helps you to find out how fast your website loads.
Optimizing the images, other media, and content on your site can help increase the loading speed of your website. You should also compress what you can to improve the speed.
Website caching can also help increase loading speed as it reduces the need to load all the elements from scratch each time users visit your site. Responsive web design often incorporates all these performance factors, helping you increase your website speed.
4. Witness Higher Conversion Rates
Apart from offering a seamless user experience and lowering your bounce rate, a responsive website will also help you provide a consistent brand voice or visual identity across screens.
With a responsive website, your target audience will get to enjoy a stable website environment with the same color combination, media, navigation layout, and content structure. Plus, users don’t have to visit a device-specific website if they want to contact you or take any other desired action.
This level of consistency will often keep your existing users coming back for more and encourage new ones to spend more time on your site. That’s why consistent brand experience can help increase your conversion rates by a mile.
As you can see, having a responsive website comes with a few distinct benefits that, in the end, boost your attorney SEO and increase your conversion rate. It also prevents users from switching to your competitors’ website by keeping your bounce rate low. Hopefully, these benefits will encourage you to have a responsive website. At Gorilla Web Tactics, we also provide cutting edge web design and redesign services. Call us today at (612) 260-1506 or contact us online to get a quote.