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How to Choose the Best Law Firm Web Design Company in Minneapolis

People are using the web to search for the information, products, and services that they want. The legal industry is no exception to this growing trend. People are using their smartphones and laptops to find lawyers and get legal help. That’s why your law firm must also have a website that can help you expand […]

How to Create Data-Driven Law Firm Marketing to Help Your Business Thrive

Although each law firm is different, they all have one thing in common: the need to grow their practice as quickly and efficiently as possible. Online marketing is probably the best way to expand your legal practice in today’s digitalized world. Without any data, however, your digital marketing efforts will be futile.   Digital law […]

How Responsive Ads Can Strengthen Your Lawyer PPC Marketing

The digital marketing landscape is constantly evolving as new technologies keep entering the market. Paid advertising, which is a crucial part of the digital marketing ecosystem, is no exception to this trend. One of the relatively recent additions to this industry is the introduction of Responsive Search Ads (RSAs) by Google.   This new form […]

How to Find the Target Keywords for Your Law Firm SEO Strategy

Whether it is a guest post or on-site blog or the website itself, your content is incomplete without the right set of keywords. Keywords help you reach out to your target audience with ease, bringing in better-qualified leads and higher revenue for every dollar you spend on your law firm SEO marketing.   Finding the […]

4 Law Firm Web Design Tips That Can Help You Build a Responsive Website

As smartphones become more affordable, the number of people using mobile phones to access the internet is growing rapidly. According to Statista, mobile accounts for approximately half of the web traffic worldwide. In the third quarter of 2020, mobile devices (excluding tablets) accounted for 50.81% of global website traffic. It has been consistently hovering around […]

How Law Firm Marketing Can Expand Your Online Presence

Almost a decade ago, yellow pages were the best way to look for a lawyer. In recent years, however, people have started using their smartphones to search for the best lawyer closest to their location. In other words, like most other businesses, lawyers also need a strong online presence if they want to succeed.   […]

Top 4 Lawyer PPC Campaign Management Tips

Pay-Per-Click (PPC) advertising is one of the most effective paid law firm marketing strategies. According to WordStream, the average click-through rate in Google AdWords, which is the most popular form of PPC, for the legal industry was 2.93% in 2018.   As it allows your law firm advertisements to appear above organic search, you can […]

Understand the Most Common Lawyer SEO Obstacles You Will Face

Lawyer SEO is one of the best ways to boost your online presence and increase your conversions in this digitally-driven world. According to data from Datareportal, 81% of people searched online for a product or service in July 2020. In other words, if you want your legal practice to thrive, you need to invest in […]

4 Easy Ways to Ruin Your Law Firm Web Design

Today, having a website for your business is not a choice, it’s a must. If you have a law firm, even if it’s a small one, you’ll still need a website. A well-designed and aesthetically appealing website can help you attract new leads for your law firm marketing, make it easy for people to find […]

4 Digital Marketing Rules That Law Firms Should Never Break

Thanks to the increased penetration of the internet, digital marketing has flourished in recent years. Virtually every industry and niche in the world have already started using this new form of marketing to increase brand awareness, generate leads, and build a dedicated customer base.   Although the adoption of digital marketing in the legal industry […]