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How Law Firm Marketing Can Expand Your Online Presence

Almost a decade ago, yellow pages were the best way to look for a lawyer. In recent years, however, people have started using their smartphones to search for the best lawyer closest to their location. In other words, like most other businesses, lawyers also need a strong online presence if they want to succeed.   […]

Top 4 Lawyer PPC Campaign Management Tips

Pay-Per-Click (PPC) advertising is one of the most effective paid law firm marketing strategies. According to WordStream, the average click-through rate in Google AdWords, which is the most popular form of PPC, for the legal industry was 2.93% in 2018.   As it allows your law firm advertisements to appear above organic search, you can […]

Understand the Most Common Lawyer SEO Obstacles You Will Face

Lawyer SEO is one of the best ways to boost your online presence and increase your conversions in this digitally-driven world. According to data from Datareportal, 81% of people searched online for a product or service in July 2020. In other words, if you want your legal practice to thrive, you need to invest in […]

4 Easy Ways to Ruin Your Law Firm Web Design

Today, having a website for your business is not a choice, it’s a must. If you have a law firm, even if it’s a small one, you’ll still need a website. A well-designed and aesthetically appealing website can help you attract new leads for your law firm marketing, make it easy for people to find […]

4 Digital Marketing Rules That Law Firms Should Never Break

Thanks to the increased penetration of the internet, digital marketing has flourished in recent years. Virtually every industry and niche in the world have already started using this new form of marketing to increase brand awareness, generate leads, and build a dedicated customer base.   Although the adoption of digital marketing in the legal industry […]

How to Create Lawyer PPC Landing Pages That Convert?

Pay-Per-Click advertising is one of the best ways to generate more leads and sales conversions for your law firm. When it comes to paid digital advertising, research states that the Average Conversion Rate (CVR) for the legal industry on Google Search is 6.98% and 1.84% on Google Display Network (GDN). It is the second-highest conversion […]

How to Create Meta Descriptions That’ll Boost Your Lawyer SEO

Meta description is an HTML element that describes the content of a web page. You can usually see it in the search results as a snippet of text. Here is a screenshot of what it looks like. One of the primary purposes of a meta description is to offer a brief description of your webpage […]

5 Things Your Law Firm Web Design Should Never Have

One can’t imagine running a law firm without a website today. Even individual lawyers need a sophisticated, attractive, and responsive website to help generate new leads, create brand awareness, and engage with prospects.   In this digital era, your website is going to be the first impression you create on your prospects. That’s why it […]

5 Questions You Should Ask When Looking for a Law Firm Marketing Company

As the penetration of the internet increases, the demand for various digital marketing strategies is also growing rapidly. According to the new report published in 2020 by HubSpot, about 64% of marketers actively invest time in Search Engine Optimization (SEO). To cater to this growing demand, thousands of digital marketing agencies, claiming to be the […]

6 Lawyer PPC KPIs You Can’t Afford to Miss

Pay-Per-Click or PPC advertising can help you generate leads relatively quickly. That’s why an increasing number of businesses are investing in paid advertising.   According to Statista, in 2019, search advertising spending stood at $104.8 billion worldwide. It is projected to reach around $137 billion by 2022.   However, without the right key performance indicators […]