Law firm marketing has become more competitive than ever, particularly online. More and more firms are using sophisticated techniques to compete for those coveted few spots at the top of the page that get the majority of the traffic, making a comprehensive, professionally-managed marketing campaign a must for firms that want to stay competitive.
Creating awareness and trust with the people searching for the services you provide is paramount for getting new business, which is why we’re providing 5 ways to supercharge your law firm’s marketing.
Attractive, User-Friendly Website Design
An attractive, easy-to-use website is the backbone of any law firm marketing campaign. It’s the first thing that many potential clients will see and is your opportunity to establish yourself as a leader in your area of practice. Quality website design involves a number of factors, including providing useful information, easy navigation, and accurately representing your firm and its values.
Engage in SEO Best Practices
Search engine optimization, often referred to simply as “SEO,” is the process of making a website more visible to the search engines and optimizing it to appear high up in the search engine results pages (SERPs) for specific keywords. For example, if you are a personal injury lawyer in Denver, you’d probably want to optimize your site for terms like “Denver car accident lawyer,” “slip and fall attorney in Denver,” and the like.
Search engine optimization can be extremely technical and requires a significant and ongoing time commitment. As a result, if you’re a busy practicing attorney, it’s highly advisable to leave it to the law firm marketing experts at Gorilla Webtactics. We know what it takes to get law firm websites to rank well for the keywords most relevant to their practice and have a proven track record of success getting firms to the top of the SERPs.
Social Media Outreach for Lawyers
Social media platforms like Facebook, Instagram, LinkedIn, and Twitter have millions of members. It’s a great way to increase brand awareness, share content from your blog, and engage with your potential clients. Social media can be tricky, however. For one thing, some platforms are more appropriate for certain practice areas. For example, if you are a criminal defense firm that serves individuals, it’s likely more beneficial to focus your efforts on Facebook than LinkedIn, due to the nature of the platforms. On the other hand, if you are a business law firm that provides services to small business, the opposite is likely true.
Pay-Per-Click advertising (PPC) is a great way to jumpstart your online marketing efforts and get to the top of the search results for keywords relevant to your practice areas. It takes time to see results from SEO (often a number of months), but PPC puts your firm at the top of the results the minute you turn it on. PPC works exactly as the name implies – you pay every time someone clicks your ad. In the legal space, these clicks can get expensive, and the Google Ads platform is fairly sophisticated. As a result, it’s a good idea to have your PPC campaign managed by a law firm marketing agency like Gorilla.
Content marketing involves the creation and distribution of online material in various formats that doesn’t expressly advertise your law firm but rather is intended to provide value to your clients. It can involve the creation of blogs, new practice area pages, downloadable assets like e-books, videos, or any other content format you can think of. Creating informative and high-quality content not only allows you to connect with people looking for your services and establishes your firm as a leader in your area of practice but it also an integral part of search engine optimization. Google has explicitly stated that it rewards sites that have fresh, informative content on them. In addition, sharing high-quality content that is of interest to your target market is the most effective way to obtain backlinks (other sites linking back to your own), a critical factor in where your website ranks.
When you are creating content to distribute online, remember that your target audience is your potential clients, not other attorneys. For this reason, it’s not a bad idea to work with a digital marketing agency like Gorilla that offers legal content marketing services.
Call Gorilla Webtactics Today to Speak with a Law Firm Marketing Expert
If you are looking to improve your law firm’s online visibility and crush the competition, you have come to the right place. Gorilla Webtactics is a full-service digital marketing agency that specializes in working helping attorneys and law firms grow and reach new clients. We offer a wide variety of digital marketing services, including law firm website design, attorney SEO, legal content marketing, attorney PPC, display advertising for law firms, and attorney social media management.
To learn more about how we can help you grow your practice, call us today at (612) 470-9877 or contact us online.