As the penetration of the internet increases, the demand for various digital marketing strategies is also growing rapidly. According to the new report published in 2020 by HubSpot, about 64% of marketers actively invest time in Search Engine Optimization (SEO). To cater to this growing demand, thousands of digital marketing agencies, claiming to be the experts, have sprouted everywhere.
If you want your practice to thrive, it is necessary to partner with a truly experienced, trustworthy, and professional agency specializing in digital law firm marketing. That’s why you need to be prepared when hiring such an agency. Asking the right questions during the initial evaluation is one way to determine if the agency is right for you.
Make sure to ask the following five questions.
1. What Is Your Work Culture Like?
As a lawyer, you must have collaborated with other law firms at some point. If so, you may already know that it is easier to work with firms that have a work culture similar to yours. Likewise, it is easier to get along with a lawyer SEO marketing agency that has a work culture like your organization.
Furthermore, when you understand the work culture of a digital marketing agency, you will know their work process and business ethics. Instead of simply asking about how they can help you, asking about the work culture will provide you with detailed insights on the actual marketing strategies.
2. How Long Have You Been Offering Law Firm Marketing Services?
This question is simply a way of asking the agency about their track record. Of course, most agencies will tell you that they know law firm marketing inside out. However, their claims have no value without a proven track record.
Make sure to ask about their team’s expert skills and work experience. It will help you understand if the people working on your lawyer PPC (Pay-Per-Click) or SEO are truly capable of delivering the desired results.
You should also ask for references of current and ex-clients. If they have dealt with clients within your niche before, the agency is more likely to understand your marketing needs better. Remember, any professional law firm marketing agency will be more than willing to share the details of their track record.
3. Do You Offer PPC Marketing for Lawyers?
Lawyer PPC is one of the most popular law firm marketing strategies. It is particularly useful for generating instant online buzz for your law firm. Whereas, organic SEO is often considered a long-term marketing strategy.
PPC is significantly different from the regular SEO strategy. It involves creating and monitoring paid advertisement budget, selecting the most trending yet cost-competitive keywords, and creating compelling ad copies.
You may also require to create your marketing strategies depending on the PPC platform. For example, you may have to come up with entirely different marketing tactics for Google Ads, Facebook, and LinkedIn.
That’s why you should work with a digital marketing agency specializing in lawyer PPC. Also, when you ask this question, don’t forget to take a look at the track record of that firm’s PPC marketing.
4. How Will Your SEO Improve Our Conversions?
SEO is the crux of your law firm marketing. Make sure to ask the agency exactly how their SEO tactics will improve your conversions. When you ask this question, you should expect the agency to talk about how the SEO strategy is created, implemented, optimized, and monitored.
It will include details about keyword research, content creation and optimization, on-site SEO changes, and tracking different metrics to evaluate the strategy. You can also ask the agency about how frequently they will send SEO reports and what will be included in those reports.
To further evaluate their SEO strategy, you can also ask why this specific strategy will be used to market your firm. How do they create and monitor their own SEO? And do they keep track of the latest SEO trends in your niche? If yes, ask how.
5. How Much Will It Cost?
Finally, you should ask the law firm marketing agency about the overall cost of their services. The cost will depend on the services you choose and the duration of your contract.
Most agencies will charge you a monthly flat fee for a fixed number of work hours, while others may charge you a lump sum amount for the duration of the contract. In some cases, you can pay this lump sum in two or three installments.
You should ask the agency how many hours they will spend every day on your project. Also, ask about how soon you can expect your investment to start offering returns. You should also know what happens if you terminate the contract before its tenure ends.
Conclusion
If you want your legal practice to shine and succeed in the increasingly digital world, you will need to invest in digital marketing. Partnering with the right law firm marketing agency can help you truly establish your brand online. Hopefully, these five questions will help you find a suitable agency. A well-established agency like Gorilla Webtactics can help take your lawyer SEO and PPC to a whole new level. Talk to us on (612) 470-9877 or contact us online to know more about our lawyer marketing services.
