It’s no secret that AI is disrupting the legal sector, but it isn’t necessarily a bad thing. Tech-savvy attorneys leverage artificial intelligence for analytics, research, e-discovery, contract reviews, document automation, litigation forecasting, and other legitimate tasks.
AI has also revolutionized law firm marketing as it automates marketing processes and transforms the way lawyers promote their services, capture leads, and interact with prospective clients.
Imagine chatbots that are available 24/7 to answer your clients’ burning questions and concerns, virtual reality that offers online tours of your offices, and facial coding technology that allows you to gauge the effectiveness of your online advertisements. AI is taking the law marketing firm landscape by storm, and attorneys embrace the revolution despite their conventional resistance to advancements.
While naturally, there will always be concerns associated with the over-reliance on technological advancements, this change is significantly valuable. Intelligent solutions can enhance and streamline marketing and advertising processes while allowing practitioners to represent their clients better.
What does all this mean for attorneys?
Let’s explore the ways AI adoption can deliver fruitful results and enhance your legal advertising efforts.
How Can Artificial Intelligence Benefit Your Law Firm?
It’s easy to identify how time-saving tasks can help you save money. And spending less time on monotonous tasks also allows you to keep your creative energy up high.
Less stress and more creativity make attorneys more productive, enabling them to complete work faster and streamline the entire process.
When gauging how artificial intelligence can help you improve your legal practice and the overall performance of your law firm, be mindful that you are considering all the essential facts and are thinking holistically to identify all the potential benefits.
AI Allows For More Accurate Risk Assessment
Various TAR tools, such as predictive coding, can help you review data in real-time. Attorneys can use these abilities to recognize potential risks beforehand, recommend appropriate exposure to their clients, and prevent legal issues before they happen.
When a lawsuit starts or becomes possible, these intelligent solutions let your law firms identify relevant information and rapidly protect the custodians. This way, you can precisely assess outcomes, minimize costs and limit risks while safeguarding your clients’ rights—and your reputation.
AI Reduces Attorney Frustration And Stress
Proofreading, research, and document reviews can be mind-numbing, tedious tasks. While these jobs should be completed ethically and with a competent representation, your attorneys and interns don’t necessarily have to do them.
Leave the people to do jobs no one else can as AI-enabled software and tools take on the more tedious and repetitive tasks. Allowing these resources to do the first round of “heavy lifting” minimizes monotony and stress, reducing time spent on low-level or preliminary reviews.
Simultaneously, knowing that they can implement artificial intelligence solutions gives attorneys more confidence to achieve the desired results. They can dive deeper into the intellectual, creative analysis that intelligence software can’t replicate irrespective of how smart it is. This, in turn, can dramatically enhance the attorney’s satisfaction concerning their work.
AI Improves Logical And Organizational Structure
With automated document comparison, law firms can more easily identify and fill the gaps in the information they’ve collected. This makes it easier to create comprehensive files that are crucial for legal practices and analysis.
In-depth document analysis can discover connections that have not been firmly established yet in a legal memorandum, enabling attorneys to strengthen and revisit their weak points. Additionally, an intelligent platform allows attorneys to conveniently and quickly switch between different views and levels while enhancing the document’s logical flow and overall structure.
Artificial Intelligence: Effective Implementation In Your Legal Practices
As artificial intelligence can help businesses with conversion and lead generation, the technology can also be leveraged to enhance the effectiveness of business processes, including advertising and promotional tactics deployed by law firms.
Legal firm marketing and AI work well together. Here are some ways to use AI-powered tools for law firms to improve their marketing practices.
Chatbots are intelligent software solutions that have an AI-based framework. The technology converses with users who visit a particular website. It is projected that about 80% of enterprises will start leveraging chatbots, which would save business costs by 8 million dollars by 2022. Unfortunately, due to the COVID-19 outbreak, these deployments are slightly delayed. However, as the market conditions are stabilizing, chatbots can be a driving force for law firms.
As a legal marketer, you can also leverage chatbots to generate leads, collect information, increase brand awareness, automate marketing-related processes and social media engagements. Moreover, you can also use these chatbots to carry out client services and administrative tasks, complete forms, provide authorized information to your customers, perform client intake, carry out tool research, and recommend tailored content.
Chatbots are fast becoming a mainstay for lead gathering and client experience investment for law firms.
According to Business Insider, “chatbots design and architecture will advance to the point that interactive artificial intelligence will become a customer service standard.” This indicates how substantial chatbots are for legal firm marketing and AI.
Geo-fencing refers to location-specific AI technology that uses GPS or Global Positioning System and RFID or Radio Frequency Identification to form a virtual fence or boundary around a location.
This technology has great potential for legal advertising and marketing, helping lawyers appeal to prospective clients who might require professional legal services depending on where they live, work, shop, etc.
Legal marketers leverage geofencing to develop campaigns targeted at prospects who visit particular sites. When a geo-fenced AI-enabled solution captures them, it delivers website advertisements or sponsored offers to their computers or phones directly for a certain period.
This robust marketing tool also helps you track user activity and uses that data to offer hyper-targeted services or products tailored exclusively for them.
Unlike any other marketing tactics, geo-fencing AI and legal firm marketing can work in tandem to generate leads and drive conversion, making this one of the vital tools for law firm marketing.
Geo-fencing artificial intelligence and its predictive analytics offer customization to the next level, and by 2022, the industry is projected to grow by more than 27%. Surprisingly, the average CTR performance of the industry is about two times that of other marketing tactics, strengthening geo fencing as a game-changer for attorneys and legal firms.
Alexa, Google, and Siri smart speakers aren’t just good for automating homes, but they’ve also changed the way consumers search for information. This makes it imperative to optimize the presence of your law firm for voice search.
Gartner estimates 50% of searches worldwide will be voice searches, and individuals will be having more conversations with chatbots than their spouses.
Research also reveals that seven out of ten customers are more interested in conducting an internet query leveraging voice search than typing it out. Moreover, individuals with disabilities like visual impairments can significantly benefit from this voice search technology as it doesn’t require them to perform text-based tasks or keyboard strokes.
Voice search has changed how attorneys promote their legal practice on digital platforms and how customers search for legal information and lawyers.
Many customer-facing legal practices, such as family law, personal injury, criminal defense, and estate planning, depend on search queries to drive traffic and prospective clients to their website. If your law firm isn’t showing up in results for advanced voice search queries, it is fast falling behind the competition.
Most voice assistant users leverage voice searches to get answers to the fundamental questions and get information. As a law firm, you can implement this trend by incorporating an FAQs section to your website copy and providing concise and to-the-point answers leveraging targeted conversational text to shared voice searches.
As voice searches have more words relative to text-based searches, integrating long-tail keywords and conversational text helps you optimize your site effectively for voice search.
The increasing popularity of voice searches is likely to exceed in the coming years and beyond. Voice recognition technology is continuously evolving and has some flaws. However, technological advancements will enhance the user experience, and voice searches will be more prevalent soon.
Future Of Legal Firm Marketing And Artificial Intelligence
Artificial Intelligence is helping the legal sector take massive leaps in its marketing endeavors.
Legal firms and attorneys are enthusiastic to see where the AI-powered platforms will go soon. It has facilitated the legal sector in studying their customer base seamlessly, gathering massive amounts of information, developing effective and targeted marketing tactics with the help of predictive analytics, hyper-targeting the most valuable leads.
All in all, AI is infiltrating legal practices and modifying the way it operates. Competent legal marketers are leveraging AI-based tools to gain their benefits. There isn’t a better time to invest in AI-based marketing for your law firm.
While AI is being incorporated into legal tech solutions for research, document management, e-discovery, and other legal processes, there is no denying its importance for marketing automation, publishing, and social media tools as well.
The bottom line is that artificial intelligence is helping the legal industry handle the workload and data it deals with and enables lawyers and law firms to promote their services to the intended audience. However, the notion of implementing AI-based processes may seem overwhelming, so it is good to take baby steps.
You can start by promoting a progressive culture and embodying a growth mindset. More precisely, you can determine the contract clauses that AI can automate seamlessly and use dependable data management tools to protect and code information.
Take part in a constructive transformation in your legal profession. And only when you experiment with the latest technology and incorporate the ones that are well suited to your law firm can you move towards a more meaningful and productive future.