Marketing strategy for law firms has definitely changed over the last several years – and even over the last year – so how do you manage to keep pace and ensure that you’re putting your best foot forward? The fact is that internet marketing can help drive smaller firms forward toward stronger positioning in the rankings, and there are eight important strategies you can implement to help you maximize your market share. The digital marketing experts at Gorilla Webtactics is standing by to help you leverage the newest technological advances into growth for your firm.
Strategy 1: Make a Marketing Plan
If you have a business, you need a marketing plan . This doesn’t mean something you wrote years ago and filed away; it means a straightforward plan that guides your actions. Your plan should include:
- What your marketing goals are
- The steps you need to take to help you achieve those goals
- The designation of responsibility for implementing each step along the way
If you don’t have a well-constructed, action-driven plan in place, all you’ve got is a scattershot approach to marketing.
Strategy 2: Build Your Brand
At the crux of any online marketing campaign is brand building. Potential clients want to know why they should hire you, and your online presence and reputation should provide them with a succinct answer. Your brand amounts to who you are as a firm – your firm’s core values and goals.
Strategy 3: Maintain a Stellar Website
Your website is your firm’s calling card, and for the vast majority of new clients, it’s what drives first impressions. There are a number of factors that can help make your legal website stand out, but the most important consideration is that it contains high-quality, relevant content that reflects your brand, values, and culture.
Strategy 4: Highlight Your Practice Areas
Whatever kind of law you practice, make sure that your content highlights your firm’s personal expertise. Not only does this allow you to shine a light on your strengths while helping potential clients find you, but it also helps Google Search keep you in its sights for specific search terms.
Strategy 5: Hone Your Law Firm SEO Skills
Law Firm SEO is the process by which you make your firm more likely to show up front and center in pertinent Google searches. SEO, however, is far from static. As search engines like Google continue to grow more powerful, the SEO process continues to evolve. If you’re resting on your laurels when it comes to content, you’re not optimizing your digital marketing, and it’s time to hone your SEO skills.
Strategy 6: Get Blogging
Generating online content that is ongoing is an important component of SEO, which is – in turn – critical to marketing your firm. Publishing blogs on a regular basis is a great way not only to highlight your legal expertise while providing cogent information but also to tighten your SEO strategies. The more quality content you publish informing potential clients about specific topics, the more Google will take notice, and the better your ranking will be.
Strategy 7: Advertise on Google
If you haven’t done so already, it’s time to launch your firm’s Google Ads Campaign (Pay Per Click advertising), which places ads you see at the top of results pages for searches relevant to particular keywords. Getting the best results from Google Ads requires considerable finesse, which is one of the reasons why working with a niche digital marketing agency for legal professionals is essential.
Strategy 8: Generate Positive Online Reviews
Online reviews are becoming more and more prevalent and, thus, more and more relevant to digital marketing success. Sure, people read the reviews they happen across, but they also seek out reviews to help them make important decisions, including which law firm to contact. Obviously, the best way to garner excellent reviews is to provide excellent customer service and legal guidance, but there’s more to it than that. Consistently generating positive online reviews that work for you can be complicated, but a law firm marketing agency that specializes in law firms will help ensure that you’re on the right track.
Strategize with a Law Firm Marketing Expert Today
Gone are the days that law firms focused their marketing dollars on radio ads and billboards. Firms today share cogent information on well-crafted websites that amount to serious digital marketing. If you’re ready to take your law firm’s online presence to the next level, the law-firm strategy experts at Gorilla Webtactics will work closely with you to implement proven marketing strategies that help you achieve optimal results.