In 2019, 484,000 and 283,000 bankruptcies were filed under Chapter 7 and Chapter 13 respectively in the United States. Although it looks like a huge number of cases, the number of bankruptcies is on the rise. As a result of COVID-19, this niche is fast becoming a highly competitive one, with law firms leaving no stone unturned to attract more clients.
The internet is one of the best places to get more clients, relatively quickly, and at reasonably less marketing costs. However, targeting clients specifically for law firms dealing with bankruptcy cases is easier said than done. It requires a tried-and-tested approach. If done properly though, you can keep getting more qualified leads in the long run.
Here are the four best ways to get new clients online for your bankruptcy law firm.
Start with Google Maps and Reputation Building
Over the last few years, Google Maps has become the bedrock of online marketing, especially for local businesses. With new features getting added regularly, people can now use Google Maps to find a business’s location, follow the business, and share their feedback.
In other words, Google Maps offers you the ability to build your business’s online reputation. To make that happen, you will need to create your Google My Business (GMB) page and optimize it with the right keywords and content.
From your website link and contact information to your business description and short posts, you can add a variety of elements to your GMB page. You can also ask your customers to leave reviews on your GMB listing.
To make the most impact, your GMB listing needs to have the following factors:
- Completely keyword-optimized descriptions, posts, and other descriptive elements
- Correct contact and location information to help users connect with you easily
- Regular posting to ensure your GMB listing stays relevant and fresh
- Complete transparency and honesty. Don’t exaggerate or oversell yourself
- Engagement with customer reviews (both good ones and the not so good ones)
- Use of natural search phrases to appear in local voice search results (voice search optimization)
Invest in Organic Lawyer SEO
Organic SEO for bankruptcy law firm involves identifying niche-relevant and trending keywords, and using them to optimize your content. It costs less and offers better returns, especially in the long run.
Keywords and content are the two pillars of successful organic lawyer SEO. You need to identify keywords based on the intent to target your audience, depending on their stage in the sales funnel.
For example, if you use keywords like “bankruptcy lawyer near me,” you will be able to target people in the “Interest” stage of the sales funnel. Users in this stage have just started looking for a bankruptcy lawyer. If they find your content compelling enough, they might enter the next stage of the funnel, which is action.
Your content needs to be spot-on. It should be simple, relevant, and informative. Using legal jargon in your content will most likely put your target audience off. Furthermore, your content should focus on solving your target audience’s problems, not boast about your expertise.
Create User-and-SEO-Friendly Law Firm Website Design
Your law firm website design needs to be user-and-SEO friendly. You will need to optimize all website content, ranging from page URLs and headings to the content body with appropriate keywords.
Make sure to add a blog if you don’t already have one. Blogs allow you to add fresh keyword-optimized content, which search engines simply love. Each service should have a different service page. Service pages also offer an excellent platform to incorporate long-tail keywords that help drive quality web traffic to your site.
The bankruptcy law firm web design should be appealing, easy to navigate, and your contact information should be visible. Avoid using stock photos. Instead, showcase your team, life at office, and even your social activities through real-life photos. It will help humanize your law firm.
Group your content together so that users can easily find relevant information. You should also display any awards or milestones your law firm has achieved. These trust symbols can work as the nudge that users need to pick up their phone and call you.
Use PPC (Google Ads) for Instant Outreach
Pay-per-click (PPC) advertising involves placing banner ads on search result pages to attract customers. Google Ads (previously Google AdWords) is one of the most popular PPC advertising channels.
PPC for law firms works because it allows you to connect with people at the very moment they need your help. This near-perfect timing increases your chances of generating quality leads. Also, paid advertising for lawyers helps you retarget users via strategically-placed banner ads.
However, you need to perform better than your competitors and use your PPC budget wisely. Without the right PPC management for lawyers, you will end up exhausting your budget with negligible or even zero results.
Call Now To Speak With A Online Bankruptcy Marketing Expert From Gorilla Webtactics
Bankruptcy law firms can use online marketing techniques to generate qualified leads and establish their brand. With the world becoming increasingly digitized, online marketing is a must. Hopefully, these four marketing tactics will hit the ground running for you. However, you can also let a professional agency like Gorilla Webtactics, which offers online marketing for law firms, take over the demanding legwork for you. Call us today at (612) 470-9877 or contact us online to find out how we can help you.