Transitioning Law Firm Marketing Agencies

There’s nothing more frustrating than working with a marketing agency that doesn’t serve you. Regardless of the case, whether it’s distant communication, false promises or just bad results, the moment your having issues with your marketing provider (and doesn’t stop) it’s time to start shopping for a new law firm marketing agency to work with. Waiting any longer could make a serious impact on your bottom line and the lively hood of your firm, if it hasn’t already!


Step 1. Get Administrator Access

Before you decide to hire a new law firm marketing agency it’s critical that you make sure you have administrative access to everything you own and have created or had created for you. If you do not have administrative and/or ownership access of all of your accounts and digital assets you could potentially risk losing them.

Here’s a list of the top 18 accounts that you want to have 100% control of…

  1. Google Adwords
  2. Google Analytics
  3. Google Search Console
  4. Google My Business
  5. Email Platform Logins (MailChimp, Constant Contact, etc.)
  6. Website Hosting (IE: HostGater, Network Solutions, WPengine)
  7. Website CMS  (IE: WordPress)
  8. Domain Registar (This is where your URL was purchase, IE: Godaddy)
  9. Business Facebook Page
  10. Business Linkedin
  11. Business Twitter
  12. Instagram
  13. Live Chat Software (This what you use to chat with people on your website, IE: SnapEngage, Live Chat)
  14. Text Messaging Software (IE: SalesMessage)
  15. YouTube
  16. Video Hosting (Any other platform other than YouTube, IE: Wistia)
  17. Call Tracking (IE: CallRail)
  18.  Directory Listing Website (I.E. Avvo, Justia, FindLaw, Super Lawyers, Yelp, MapQuest, Apple Maps)
To Track These Accounts – Use This Free Worksheet 


Step 2.  Start Interviewing

Let’s face it… There are a lot of great sales people out there with nice, shiny websites that can make it seem like they can help you.  However, if you don’t ask the right questions and GET PROOF you could easily end up with another bad marketing company.

Here’s a list of 5 questions to ask…

  • When did you first start working for law firms?
  • How often do you work for law firms now?
  • What types of SEO & PPC results can I expect?
  • Can you show me examples of your work?
  • What references are you able to give me to call?


Step 3. Make The Transition

Ok great. You’ve got administrator and ownership access to all of your digital assets and you’re ready to sign a deal with a new agency. Congrats! Now it’s time to make the switch.

Here’s what this process should look like…

  1. Send a notification to your current provider in writing that you will be discontinuing services
  2. Remove existing users from your accounts and add new ones


Final Notes:

Searching for a new law firm marketing agency isn’t always an easy task. That’s why we are always happy to help. At Gorilla Webtactics we take pride in helping law firms grow better. Including, finding the right marketing agency for you. Call us at (612) 470-9877 today or simply contact us online today and we’ll be sure to help you make a smooth and seem less transition to a provider that can serve you.