How to Optimize and Schedule Blog Posts in Wordpress

Learn how to optimize and schedule blog posts in WordPress in our guide below:

Table of Contents

1. Login to WordPress

Click on “Posts”> Add New

2. Optimize the Title Tag

In the WordPress editor, click on the post title to edit it.
Write a descriptive and catchy title for the blog article that includes the primary keyword.
Ensure that the title is under 60 characters.

3. Optimize the Meta Description

In the WordPress editor, scroll down to the Yoast SEO section and click on the “Meta Description” field.
Write a compelling and informative meta-description that includes the primary keyword and a call to action.
Ensure that the meta description is under 155 characters.

4. Optimize the URL

In the WordPress editor, click on the “Slug” field above the meta description.
Use the primary keyword in the URL of the blog article.
Keep the URL short, descriptive, and readable for both humans and search engines.

4b. Optimize the Meta Title

In the WordPress editor, scroll down to the Yoast SEO section and click on “SEO Title”.
Write a descriptive and catchy meta title that includes the primary keyword.
Ensure that the meta title is under 60 characters to avoid truncation in search results.
Use modifiers such as “best,” “guide,” “tips,” etc. to make the title more compelling and clickable.
Avoid duplicating the title tag and meta description as it can lead to confusion for search engines and users.

5. Optimize the Headings

In the WordPress editor, use the dropdown menu to select the appropriate heading level for each heading.
Use H1 for the main heading of the article and include the primary keyword.
Use H2, H3, etc. for subheadings and include related long-tail keywords.
Use headings to break up the article into readable sections.

6. Optimize the Content

In the WordPress editor, write the blog article and include the primary keyword in the first paragraph of the article.
Use related long-tail keywords throughout the article.
Use variations of the primary keyword to avoid keyword stuffing.
Keep the content between 1,500 and 2,500 words to ensure it is comprehensive and provides value to the reader.

7. Add Internal and External Links

In the WordPress editor, highlight the text you want to link.
Click on the “Insert/edit link” button in the toolbar.
Enter the URL of the internal or external page you want to link to.
Click “Add Link”.

8. Optimize the Images

In the WordPress editor, on the right-hand side, click on the “Add Image” button to add an image. Click on “Upload Image” to either drag and drop or browse.
Use a descriptive file name for the image that includes the primary keyword.
Add alt text to each image that includes the primary keyword to improve the accessibility of the content.

9. Schedule the Post

In the WordPress editor, click on the “Publish” button.
Click on “Edit” next to “Publish immediately” to choose a date and time to schedule the post.
Choose the best day and time to publish the post based on the audience and industry.

We hope you’ve picked up the skills of how to optimize and schedule blog posts in WordPress. If you need extra assistance, feel free to get in touch with us. We’re here to help!

How to Optimize and Schedule Blog Posts in WordPress