Now, more than ever, your firm relies upon its online presence and rankings SERP to help grow your business and connect with potential clients. You are lawyers, though, and your work is the law. As such, it’s important to be aware of the so-called churn and burn SEO agencies out there. If your SEO agencies prices and promises seem too good to be true, it’s probably because they are.
Any SEO agency can invoice you monthly, but if your SEO performance isn’t on the rise, you’re likely throwing good money after bad. Consider the following five signs, and if one or more of them resonate, consult with the law firm marketing experts at Gorilla Webtactics.
Sign 1: Web Design Takes Precedence over SEO
You naturally want a well-designed website that is attractive to prospective clients, but this isn’t going to improve your firm’s organic search results, which is the name of the game. The fact is that there’s a world of difference between a web developer and an SEO agency. Optimizing your firm’s market share depends upon enhancing your SEO and online performance. Web development companies – no matter how often they throw SEO into their literature and conversations – rarely offer you these important essentials:
- Up-to-the-minute working knowledge of the rapid evolution of SEO
- A thorough understanding of link building and further outreach
- Ongoing content creation
- The ability to diagnose and correct complex SEO concerns and deficiencies
Just because a web development company peppers its conversations with SEO lingo and can make minor page changes does not make it a good fit for your firm’s complex SEO needs in a highly competitive market.
Sign 2: They Miscommunicate and Encourage False Expectations
If you’re receiving screenshots of your alleged SEO success each month but have no idea what it really means, your SEO partner is not doing its job. Success rates that don’t make sense to you probably aren’t indicative of actual progress and are likely a sign that the agency is miscommunicating – at best. A solid partner is one who makes ongoing, clear communication a top priority and who ensures that you understand exactly what your SEO data means – with no artificially manufactured expectations. The fact is that SEO is not sleight of hand: it’s a lot of hard work, and anyone who tells you otherwise is, at the very least, misleading you.
Sign 3: They Fail to Set Up a Tracking System
You work with a law firm marketing company to ensure that you’re optimizing your online efforts. If the company you’re working with doesn’t provide you with a transparent tracking system – that shows you exactly how those efforts are paying off with quantifiable results – there’s a problem. You’re paying for results, not for smoke and mirrors. The numbers don’t lie, and your SEO partner should be tracking your progress and sharing it in a manner that makes sense to you.
Sign 4: They Fail to Recognize that Content Is King
SEO is critical to establishing and growing your law firm, but many companies that tout their SEO skills fail to address the content component. Without relevant, high-quality content that organically incorporates current SEO strategies, the potential benefits of your campaign are limited. Potential clients are looking for the best fit for their needs, and well-written content that speaks directly to them is what ultimately converts these potential clients into paying clients.
Content is your endgame, and no amount of fancy online footwork will ever change this fact – and you wouldn’t want it to. Content is also the impetus behind some of the highest quality link building. When you publish compelling work, others tend to find it link-worthy, and links predicated on substance are the links you’re looking for.
Sign 5: They Fail to Educate You
As a lawyer, you are in the business of providing legal representation and counsel, and your SEO partner is in the business of helping you solidify your online presence. This includes educating you about the process and collaborating with you regarding strategies. After all, it’s your business, and no one is better positioned than you are to make important digital marketing decisions. If the SEO company you’re working with isn’t keeping you in the loop, it’s probably not a good fit.
If You Are Looking for a Law Firm SEO Agency, You Have Come to the Right Place
You hire an SEO agency to help you maximize your digital marketing efforts. If you aren’t seeing verifiable results, it may be time to make a change. At Gorilla Webtactics, our legal marketing experts are committed not only to advancing your strongest SEO game but also to incorporating your input throughout the process, which is what partnership is all about. Call us or contact us online today to schedule a consultation with a law firm marketing expert.