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Choosing a Marketing Agency that’s Best for Your Law Firm
If you’re looking for a marketing agency, you’re ultimately looking to acquire more quality clients, find better leads, and generate more revenue. You probably even have a pretty good idea about the kinds of strategies you’d like to employ to help you get there, but how do you find a marketing agency that’s a good fit for your unique firm? Fortunately, there are some tried and true tips to help guide your search.
Establish Your Marketing Goals
It’s all well and good to be in the market for a digital marketing agency, but it’s difficult to know if any specific agency is going to measure up unless you know what you’re looking for. Part of this relates to defining your marketing goals and defining your ideal audience. When it comes to marketing, a scattershot approach is rarely ideal. Far better to define your target market and create a campaign that targets your target.
Effective marketing works on both a direct and indirect level, which means you should set both direct and indirect goals. For example:
- Defining how many leads and new clients you will target in the next three months is a direct goal.
- Defining the increase in revenue you expect to effect in the next three months is also a direct goal.
- How you intend to hone your online brand recognition over the next two quarters is an indirect goal.
Focusing on your firm’s direct and indirect goals can help you find a marketing agency that is experienced in addressing your specific goals.
Consider the Agency’s Track Record working with Law Firms
Many digital marketing agencies dabble in every manner of marketing, but if you’re preparing to pull the trigger on a marketing company, it’s important to consider their track record working with legal firms. The legal industry is unique unto itself and has its own specific marketing issues and concerns. A marketing agency that specializes in the legal industry is often your best bet.
Does the Marketing Agency Have the Capacity to Deliver on Their Promises?
Naturally, every marketing agency is going to make promises – likely promises that it knows you want to hear – but can the agency actually deliver? This is where it pays to do your homework. Ask specific questions related to deliverables, including;
- Do they have the resources to provide you with the personalized services you require?
- Do they have digital marketing expertise in the areas that are important to you, such as SEO, PPC, landing pages, email campaigns, and website development?
- Do their claims measure up to their service? If the agency promises more than it seems able to deliver, you should have serious misgivings.
And don’t forget about online reviews – these reviews are not only important for your business but can also be extremely useful to you as a consumer.
Do Your Work Processes and Reporting Procedures Mesh Well?
How well do your work processes and the marketing agency’s mesh? Does the company take a one-size-fits-all approach, or are they eager to adapt their approach to fit your needs? How specific are your needs? Will you be able to meet with a representative one-on-one if you need to? How the company delivers its product is important, so don’t forget to carefully examine this subject. There are lots of variables to consider, so take time at the outset to help make sure this doesn’t later become a sticking point. If the agency can guarantee you a dedicated account manager who will guide your services and provide you with the information and answers you need along the way, you are generally better off.
Consider the Contract
Until you know that the business relationship is a good match, it’s in your best interest not to commit to a lengthy contract. Be sure to consider the terms of the contract before signing off it – you are lawyers, after all. This is also a good time to consider overall marketing expenses. Talk about fees upfront so that there are no surprises when the first invoice arrives.
If You’re Ready to Choose a Legal Marketing Agency, Look No Further
The marketing experts at Gorilla Webtactics focus their digital excellence on law firms – we don’t dabble. Our dedicated team understands your goals and needs, and we’ll go to great lengths to help you get there. We believe in transparent policies and agreements, and we have the experience, skill, and focus to help you not only fine-tune your marketing strategies but also effectively implement them. Call us today at (612) 400-7060 or contact us online to talk to a law firm marketing expert today.