Approximately 9 of 10 internet searches are conducted on Google. In today’s world, we count on Google to provide relevant results that are responsive to our search queries, whether we’re trying to buy a pair of shoes or find a lawyer. What’s more, is that people don’t often leave the first page of Google to find what they are looking for – after all, why would they? If Google is providing relevant results, chances are that they will be able to find what they need within those first few results.
For this reason, it’s critical for law firms who want to stay competitive in the digital marketing arena to do everything they can to get onto the first page of the Google results for keywords that are relevant to their practice. If they don’t, they will lose clients to their competitors on a daily basis – and that’s no exaggeration.
Here are 5 of the fastest ways to get your law firm website onto the first page of Google.
Play by the Rules
Believe it or not, Google has rules. The search engine giant does not want people to use underhanded tactics to try and manipulate its results. Google’s job is to provide users with the most relevant and useful results to a given query. For this reason, it’s guidelines are primarily focused on letting Google know what a given site is about and providing useful, relevant information for people who visit that site. Sites with low-quality content or poor user experience will likely not rank well. In addition, there are certain tactics – often referred to as “black-hat” SEO – that can get actually get a site penalized or even removed from the search engine results pages (SERPS) completely. For this reason, step one to getting first page rankings on Google involves playing by their rules, which you can read here.
Build Your Site Correctly from the Start
In many cases, it’s much easier to get a new, well-built site to rank well than it is to improve the rankings of an older, poorly-built site. For this reason, it’s in your best interest to have your site built correctly from the outset of your project. While it might be tempting to have your cousin-in-law get you the “family deal” through the website development company he runs on the side, it’s really in your best interest to go with a professional, reputable digital marketing agency. In addition, it’s highly advisable to look for a marketing agency that works exclusively with law firms, as the legal field is highly competitive and it’s important to have someone who understands the landscape and the stakes.
Invest in Content Development
Content is unquestionably one of the most important ranking factors in 2019, and it will continue to be so for the foreseeable future. This is especially true in the legal field, where people look to lawyers for information and answers about some of the most important issues in their lives. For this reason, if you want to make it to the first page of Google, you should invest in developing lots of high-quality, informative, and engaging content for your website. This content can take the form of blog posts, practice area pages, FAQs, videos, white papers, and anything else that might be useful for the people visiting your website.
Backlinks are a Significant Ranking Factor
Your law firm’s website onto the first page of Google. Backlinks are links from other sites that point to your site, and you can obtain them in a variety of ways, including guest posting on other websites or acting as an expert for news organizations or online publications.
Consider Google Ads
Finally, there is one surefire way to get your site to the top of Google, and that’s by using Google’s pay-per-click (PPC) ad platform, aptly named Google Ads. This service allows you to create an ad that will show up when people search for specific terms, and you only pay Google if the user clicks on it. Many law firms use a combination search engine optimization (SEO) to improve their organic rankings and PPC to bypass competitors while they are waiting for their rankings to improve. The Google Ads platform is fairly sophisticated, so it’s advisable to have your campaign professionally managed if you are unable to devote a significant amount of time to it.
Looking for a Law Firm Marketing Agency that Gets Results? Call Gorilla Webtactics Today!
Gorilla Webtactics is a boutique digital marketing agency that focuses on helping law firms grow and reach more clients. We offer a wide variety of services, include web design, content marketing, search engine optimization, social media marketing, and pay-per-click management services. All of our digital marketing solutions are 100% custom and tailored to meet the specific needs of our clients. We’ll never try and sell you services you don’t need, and if you are not completely satisfied, you can cancel at any time.
To speak with an experienced law firm marketing expert about your practice, call us today at (612) 470-9877 or contact us online.