Law Firm Social Media Marketing 101
Does getting liked or followed on social media result in more sales for your business?
Should you be blogging, Facebooking, or otherwise engaging with people on the Internet as part of your law firm marketing strategy?
Like most business owners, you are probably scratching your head to figure out whether social media marketing for lawyers is a feel-good strategy or one that actually generates sales.
(You want a good return on your investment, because you can’t pay your bills with Facebook likes.)
There is no disputing the fact that your ideal customer is using social media on a daily basis:
- 70% of Americans have at least one social media account.
- 90% of young adults use social media (and 35% of those over 65)
- Mothers of children under 5 are the most active on social media (and women influence 85% of all consumer purchases, according to Bloomberg)
No matter who you serve, you can’t find a better place to serve it up than social media.
Still, how do you know whether your blogging, posting, or commenting is working? Do you have to join every platform? (No)
The first step is deciding what you want to accomplish with your law firm social media marketing campaign.
Your lawyer social media marketing goal can be anything from getting likes (so you keep showing up in their Facebook feed) to requesting more information (like a quote or downloading an information sheet) to making an immediate sale.
We’ve created a step-by-step process of social media marketing for lawyers to walk you through an entire campaign that shows results. You’ll never guess again what to do or whether that investment paid off—you’ll have the stats (and the sales) to prove it!
(We like things to be clear and straightforward at Gorilla Webtactics. Maybe that’s the Midwesterner in us?)