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3 Key Hacks to Rank Top 3 in Google Maps HVAC Listings

Today I’m going to teach you how to dominate two of the most vital components of Local SEO: your Google Maps ranking, and the total number of reviews you have on Google.  Both offer massive advantages over your competitors in terms of credibility and visibility.  Which of course equates to moreHVAC leads in less time than your competitors. 

The compounding effects of that are massive.  In a relatively short period of time, you could become your area’s top player.  Again, it’s all about doing more in less time.  That’s the secret. 

Joining (and Eventually Leading) Your Local 3 Pack on Google Maps

Google Maps is a massive credibility booster, and enhances your visibility in a huge way.  A lot of people choose an HVAC Contractor based on Google Maps alone, since distance often has quite an impact on convenience (or lack thereof).  It’s undeniable the Local 3 Pack is one of the best places to get leads from Google. 

Here’s My Quick & Easy Way To Join The Local 3 Pack:

  • First, you need a Google Maps listing. If you don ‘t have one, you can get one here:     https://www.google.com/business/
  • After you’ve acquired your listing, you need to set your primary category to “HVAC contractor”
  • To do that, simply: Sign in to Google My Business at: https://business.google.com
  • Select “Manage Location”
  • Select “Edit”
  • Select Pencil Next To Categories
  • Edit Primary Category. Change to HVAC Contractor” and click Apply”

Most Importantly – Dominate Your Competition in Reviews!

Ideally, you should be leading your competition by at least 10-15 reviews.  That’s a fairly safe margin of superiority to maintain.  To do that, we’re going to leverage a technique that should be very familiar to you by now: email templates.  Send this or some variation of it to all your friends, coworkers, and happy customers.  And be sure to download and attach the following document: 

How to leave a Google Review for HVAC Contractors

Template 1: For Friends and Family

Hi [Insert Name Here],

I’m writing to ask a simple favor.  Could you leave my company a great review on Google? To leave us a quick review, simply follow the instructions attached and write me a great review! 

Thank you so much for the review and your time.   

Best,

[Insert Name Here]

Template 2: For Happy Customers

Hi [Insert Name Here],

I wanted to tell you how much I enjoyed helping you, and hope you had a remarkable experience with me as well. I would love to hear what you think. Would you take a moment to post an online review for me? To leave me a quick review, simply follow the instructions attached and write me a great review! 

Thank you kindly in advance and I look forward to serving you again soon.

Your humble servant,

[Insert Name Here]

Let’s Recap.

Now you know how to dominate two of the most vital digital HVAC Marketing metrics: your Google Maps ranking, and your reviews on Google.  Both of these will give you a massive advantage over your competition. 

Stay tuned for more tips and tactics!

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