Growth Driven Design (GDD) is the latest trend taking place in the website development and design industry. Why are more and more businesses choosing this approach for their law firm? To understand the widespread adoption of this new agile strategy let me unpack all of the elements of GDD and why it is so cost […]
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Lawyer PPC – Lowering Your Law Firms Cost Per Conversion
Are your Pay-per-click costs skyrocketing? Are you searching for ways to lower your Law Firms current PPC Advertising outlay? Let me show you how you can go about making your current Google AdWords campaign competitive and cost effective at the same time. Here goes… First up –lower your bids. This results in a lower maximum […]
SEO in Minneapolis – What You Need To Know
Wouldn’t it be nice if every time someone types in keywords in Google related to your company, that your company’s offerings came up on the top of the results page? How about if you knew that in Minneapolis on average, across all industries, the top 5 google search results get over 75% of all traffic? Just imagine the […]
Law Firm Marketing – 3 Ways to Use Content to Get More Clients
“To do a common thing uncommonly well brings success.” As the founder of the multi-billion-dollar H.J. Heinz Company, Henry J. Heinz understood something that eludes many struggling law firms and solo practitioners; while any lawyer or firm can create marketing content, those who offer content that is relevant, helpful, and engaging to their target audience have […]