Big data is changing the game, and if you aren’t using analytics to measure, qualify, and quantify your law firm marketing efforts you’re allowing other attorneys in your area of practice to grow their business in your place. Do you have the longest-tenured law firm in your city? Do you rely on name recognition from past marketing […]
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Law Firm Marketing
How to Communicate With Your Law Firm Marketing Agency
According to Forbes, law firms need strong communication with their marketing agency in order to prevent unhappiness. But communicating with a marketing team (even a very experienced one) can be challenging. Marketers may use jargon and buzzwords which attorneys are unfamiliar with, and even the most savvy digital marketer may struggle to grasp the legal […]
4 Key Qualities of a Legal Marketing Agency That You Can Trust
Considering hiring a legal marketing agency to grow your client list and attract new business? You’re making a great decision. This is especially true if you plan to make acquiring clients through internet search your primary marketing focus this year. 77% of Americans now own a smartphone, according to Pew Research, which means that searching for […]
5 Things We Know About Law Firm Marketing (And You Should Too!)
Every law firm is different and each one typically acquires new clients in its own unique way. Some still use direct mail to gain clients, others rely on a strategic web design and a lot of firms that have been practicing for a long time are lucky enough keep getting a steady stream of referrals […]
Creating Efficiencies Using Law Firm Marketing Automation
These days, law firms have a lot on their plate aside from practicing law. In the past, referrals were generally enough to carry on a practice. However, in the current market, you must compete with DIY services along with on-demand paralegals and other alternative legal suppliers. This means that marketing has become even more important […]
The 3 Most Beneficial Law Firm Marketing Tools For Lawyers
These days, law firms must do a lot more than just practice law. In the past, referrals were often enough to sustain a practice, but in today’s market where you must compete with DIY services like LegalZoom or Rocket Lawyer as well as on-demand paralegals and other alternative legal suppliers, marketing is becoming even more […]
SEO For Attorneys: 3 Ways To Boost Your Google Search Engine Visibility
If your law firm is experiencing a disconnect between its online presence and obtaining new business, it might be time for an SEO overhaul. Search engine optimization (SEO) should be the first line of action in your organic (unpaid) marketing strategy as, if you’re not on page one, you’re nowhere. Ranking Your Law Firm […]
Law Firm Marketing – 3 Ways to Attract More Clients Through Email
Ah, email. Before the days of “click to send,” Law Firms had to take substantial—and often expensive—measures to attract new clients. Billboards, TV commercials, and full-page telephone directory listings may have been effective, but without significant advertising funds new and smaller law firms were overshadowed by established mega-firms with deep pockets. But now thanks to email, […]
Why Your SEO Blogs Are Necessary Before Panel Discussions
Presenters often prepare what they want to tell an audience—without considering what their audience is more likely to want to hear. This was a critique in a blog written by Stanford Graduate School of Businessregarding how panel discussions could improve. And there is a reasonable argument to be made for why this may happen for panels […]
How To Keep Your Law Firm Out Of Trouble With SEO Keywords
Trending topics on Twitter or Facebook are this decade’s version of hot topics by the water cooler or the breakroom. The convenience of finding out what SEO topics are “moments” or trending helps legal bloggers stay abreast of key issues. However, sometimes those SEO topics may be trending for two very different reasons, and it’s […]