One of your number one priorities, when you have an online business, is to try to make the top three spots on SERP’s (search engine results page). As a local business, your Minneapolis SEO (search engine optimization) must be geared towards giving the web crawlers as much information as possible so they (Google, Yahoo, Bing, etc.) can […]
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Re-Marketing in Minneapolis – How It Works and Why Advertisers Use It
Remarketing is an effective way to re-engage with any visitor who has arrived at your site, looked around at your products or services but has left without making a purchase. Only about 2% of users will convert when they first visit your website. A recent Sale Cycle report notes that 75% of people who add an item […]
Content Marketing in Minneapolis – Planning and Developing Your Strategy
Do you have a Digital Content Marketing Strategy in place? If yes, have you been using the same approach for a while or are you ready for an upgrade? If no, it’s never too late to plan for your businesses super successful future! You know your competition is hot on your heels and having an […]
Minneapolis SEO – Expert Tips for Top 3 Google Listings
If you want your Minneapolis business to be one of the top three prized slots on the Google search results page (SERP’s), you will have to strategically employ sophisticated SEO practices to get you there. Google’s algorithm, which determines placement of webpages on SERPs, has gone through various updates over the last five years with one key focus: ensuring […]
Minneapolis SEO – How to Outrank Your Competitors in Google Local Search
Are you employing a Local SEO strategy for your business in Minneapolis? You don’t have to spend energy attempting to arrive on page one of Google’s national search engine results page (SERP’s) –you can go local, and have considerably more impact. There is a separate algorithm for national and local searches. Targeting a relevant audience in your geographic […]
How to Save Time and Scale Your Business in Minneapolis Using Email Automation
Emails are still the most effective way to generate and convert quality leads. According to Marketing Sherpa, email marketing has a 2x higher return on investment than cold calling, networking or trade shows. You probably already know this information and have been sending out compelling email content for years. But have you invested in email automation? Are […]
Growth Driven Design –The Future of Website Design For Attorneys
Growth Driven Design (GDD) is the latest trend taking place in the website development and design industry. Why are more and more businesses choosing this approach for their law firm? To understand the widespread adoption of this new agile strategy let me unpack all of the elements of GDD and why it is so cost […]
Lawyer PPC – Lowering Your Law Firms Cost Per Conversion
Are your Pay-per-click costs skyrocketing? Are you searching for ways to lower your Law Firms current PPC Advertising outlay? Let me show you how you can go about making your current Google AdWords campaign competitive and cost effective at the same time. Here goes… First up –lower your bids. This results in a lower maximum […]
SEO in Minneapolis – What You Need To Know
Wouldn’t it be nice if every time someone types in keywords in Google related to your company, that your company’s offerings came up on the top of the results page? How about if you knew that in Minneapolis on average, across all industries, the top 5 google search results get over 75% of all traffic? Just imagine the […]
Law Firm Marketing – 3 Ways to Use Content to Get More Clients
“To do a common thing uncommonly well brings success.” As the founder of the multi-billion-dollar H.J. Heinz Company, Henry J. Heinz understood something that eludes many struggling law firms and solo practitioners; while any lawyer or firm can create marketing content, those who offer content that is relevant, helpful, and engaging to their target audience have […]