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Law Firm Marketing

Local Lawyer SEO: 5 Google My Business Listing Optimization Tips for Attorneys

Creating a Google My Business (GMB) account is perhaps one of the best lawyer SEO marketing strategies to improve your local search result ranking. It can also establish your presence prominently across local search (SERP real estate) and Google Maps (mobile search), allowing you to stand apart from your local competitors.   Usually, your GMB […]

5 Voice Search Optimization Tips for Lawyers to Improve Local SEO

With the increased penetration of smartphones and the internet, voice search is rapidly on the rise. The total voice assistant user base among U.S. adults is 42.7%. In other words, voice search needs to be a part of SEO services for lawyers.   Unfortunately, only approximately 4% of business locations in the US are ready […]

How Client Reviews Can Help Lawyers Improve Local SEO

In today’s increasingly digitized world, online reputation is the key to running a successful local business like a law firm. One of the best ways to improve the online reputation of your law firm, especially in local search results, is to garner as many positive client reviews as possible.   Although it’s difficult to ask […]

Your Law Firm’s SEO Agency: Is It Time to Make a Change?

Now, more than ever, your firm relies upon its online presence and rankings SERP to help grow your business and connect with potential clients. You are lawyers, though, and your work is the law. As such, it’s important to be aware of the so-called churn and burn SEO agencies out there. If your SEO agencies […]

Keeping Your Law Firms Website Design Fresh and Professional

Law firms, like every other kind of business, have to keep up with the changing times, which means building compelling websites that attract visitors and help transform those visitors into actual clients. In other words, your firm’s website is critical to your bottom line, but many firms struggle with putting this into practice.   In […]

4 Ways To Strengthen Pay Per Click Advertising For Attorneys

Optimizing your firm’s pay-per-click campaigns should be a top priority when it comes to your marketing. Client acquisition is the name of the game, and when your PPC campaigns fall into place, it means garnering solid leads with manageable cost-per-acquisition (CPA) rates. While every industry is bound by a similar schema, relentless competition, and the […]

Choosing a Marketing Agency that’s Best for Your Law Firm

If you’re looking for a marketing agency, you’re ultimately looking to acquire more quality clients, find better leads, and generate more revenue. You probably even have a pretty good idea about the kinds of strategies you’d like to employ to help you get there, but how do you find a marketing agency that’s a good […]

The Secrets To Getting More Law Firm Reviews

Online reviews have become something of a gold standard when it comes to law firm marketing. Potential clients go online to find the legal services they need, and the first-hand information shared in reviews can be extremely compelling. After all, here are people who’ve already employed the legal services sought, and they have information to […]

8 Top-Shelf Digital Marketing Strategies for Law Firms

Marketing strategy for law firms has definitely changed over the last several years – and even over the last year – so how do you manage to keep pace and ensure that you’re putting your best foot forward? The fact is that internet marketing can help drive smaller firms forward toward stronger positioning in the […]

Google Bert, and What it Means for Your Law Firm SEO

Google has rolled out a new search query update called BERT that’s poised to help potential clients find your firm more easily. Further, other than continuing to maintain high-quality content, there’s virtually nothing you need to do to access what’s on offer. While Google BERT is hot off the presses, better understanding what it’s all […]