Expert Tips

For Better Results

Find Advice on Web Design, SEO, PPC and
Reputation Building Strategies For Law Firms

Law Firm Marketing

How Lawyers Can Reduce the Risk of Click Fraud in PPC

PPC or pay-per-click advertising is an excellent way to get the attention of your target audience immediately. However, PPC management for lawyers comes with the risk of potential click fraud, which remains the gravest concern for most law firms. Research states that 20% of clicks on PPC ads are fraudulent.   The click fraud can […]

How to Optimize Your Law Firm Website for Higher Conversions

As a website owner, what do you think is the number one goal of your law firm’s website?    That’s correct! It is to generate the maximum number of leads.    However, law firm marketing is one of the most competitive sectors out there. So, having a run-off-mill law firm web design with virtually no […]

The Benefits of Responsive Website Design For Law Firms

We are living in an increasingly digitalized world. According to Statista, 4.54 billion people were active internet users as of January 2020.   Image Source   Running a business in this connected world without having a robust online presence is next to impossible. That’s why your law firm needs to build its online brand, which […]

4 Reasons Why Long-Tail Keywords Matter for Lawyer SEO

Most lawyers and law firms may know the importance of keywords in digital marketing. Keywords help your content rank well in the search results and help get your brand message to your target audience.   However, if you run a lawyer SEO company, you know that most of the law firms also fail to understand […]

How to Manage Your PPC Campaigns in the Corona Outbreak

The coronavirus outbreak, which began in China, has slowed down the global economy substantially. Various industries have suddenly paused their PPC campaigns, with the travel sector showing a contraction of 62% in digital media spend during the first two weeks of February and March, 2020.   However, it’s not all doom and gloom. Many businesses, […]

The 4 Best Ways To Get New Clients For Your Law Firm (Online)

Your law firm has a lot to offer, and the name of the game is parlaying your legal strengths into new clients. Your website is your calling card and your portal into your potential clients’ thought processes when they’re looking for legal expertise. The trick is making your online offerings the strongest they can be […]

4 Biggest Issues with Technical Lawyer SEO You Can’t Miss

Every law firm dreams of getting ranked in the top ten organic search results. However, getting a high-rank search engine results is easier said than done. Creating and distributing high-quality content seems to be the primary SEO strategy most legal marketers rely on in the age of Google search algorithm updates like Panda and hummingbird. […]

Tried and Tested SEO Tips for Blogging Lawyers

Blogging is arguably one of the best online marketing strategies out there. While websites having a blog can get 434% more indexed pages, organizations having a blog can get 97% more links to their websites. Plus, running a personal blog can also help establish your online authority in your niche.   Attorneys and law firms […]

4 Lawyer SEO Marketing Trends You Should Look out for in 2020

From law firms to manufacturing companies, SEO is fast becoming a primary marketing tool across a range of industries. According to the most recent HubSpot Research survey, 64% of marketers or global companies now actively invest in SEO.   However, the SEO landscape is continuously evolving, and your lawyer SEO marketing strategies are no exception […]

6 Web Design Mistakes That Lawyers Need to Avoid at All Costs

Having a user-friendly and aesthetically pleasing website for your firm plays a critical role in lawyer SEO. Your website is your primary marketing and branding medium. It is also a digital interface, where not only your present clients, but even potential ones interact with your firm for the first time. This is why you need […]