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Law Firm Marketing

6 Web Design Mistakes That Lawyers Need to Avoid at All Costs

Having a user-friendly and aesthetically pleasing website for your firm plays a critical role in lawyer SEO. Your website is your primary marketing and branding medium. It is also a digital interface, where not only your present clients, but even potential ones interact with your firm for the first time. This is why you need […]

How to Measure Your Law Firm SEO Performance

The best way to get your office phone ringing endlessly in an increasingly digitized world is with lawyer SEO marketing. Your potential customers are using their smartphones to look up the legal services they need, and SEO is the way to connect with them in their hour of need.   Why?   Simply because it […]

How to Perform Keyword Research to Improve Lawyer SEO

Keywords research is the bedrock of any lawyer SEO marketing strategy out there. With the right keyword research, you can find the search terms and phrases that potential clients may use to find the legal services they need. If you put these terms naturally and strategically on your website, guest blogging, and social media content, […]

Local Lawyer SEO: 5 Google My Business Listing Optimization Tips for Attorneys

Creating a Google My Business (GMB) account is perhaps one of the best lawyer SEO marketing strategies to improve your local search result ranking. It can also establish your presence prominently across local search (SERP real estate) and Google Maps (mobile search), allowing you to stand apart from your local competitors.   Usually, your GMB […]

5 Voice Search Optimization Tips for Lawyers to Improve Local SEO

With the increased penetration of smartphones and the internet, voice search is rapidly on the rise. The total voice assistant user base among U.S. adults is 42.7%. In other words, voice search needs to be a part of SEO services for lawyers.   Unfortunately, only approximately 4% of business locations in the US are ready […]

How Client Reviews Can Help Lawyers Improve Local SEO

In today’s increasingly digitized world, online reputation is the key to running a successful local business like a law firm. One of the best ways to improve the online reputation of your law firm, especially in local search results, is to garner as many positive client reviews as possible.   Although it’s difficult to ask […]

Your Law Firm’s SEO Agency: Is It Time to Make a Change?

Now, more than ever, your firm relies upon its online presence and rankings SERP to help grow your business and connect with potential clients. You are lawyers, though, and your work is the law. As such, it’s important to be aware of the so-called churn and burn SEO agencies out there. If your SEO agencies […]

Keeping Your Law Firms Website Design Fresh and Professional

Law firms, like every other kind of business, have to keep up with the changing times, which means building compelling websites that attract visitors and help transform those visitors into actual clients. In other words, your firm’s website is critical to your bottom line, but many firms struggle with putting this into practice.   In […]

4 Ways To Strengthen Pay Per Click Advertising For Attorneys

Optimizing your firm’s pay-per-click campaigns should be a top priority when it comes to your marketing. Client acquisition is the name of the game, and when your PPC campaigns fall into place, it means garnering solid leads with manageable cost-per-acquisition (CPA) rates. While every industry is bound by a similar schema, relentless competition, and the […]

Choosing a Marketing Agency that’s Best for Your Law Firm

If you’re looking for a marketing agency, you’re ultimately looking to acquire more quality clients, find better leads, and generate more revenue. You probably even have a pretty good idea about the kinds of strategies you’d like to employ to help you get there, but how do you find a marketing agency that’s a good […]