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The 5 Biggest Mistakes Law Firms Are Making With Legal Marketing

Are you your law firm’s own worst enemy? At Gorilla Webtactics, our legal marketing agency surveyed 70% of law firms in Minnesota to better understand the most common things holding legal practices back from growth. What we found may surprise you. Many law firms make the same marketing mistakes, and by addressing these 5 key areas of […]

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The 5 Fastest Ways to Get Your Law Firm to the 1st Page of Google

  Approximately 9 of 10 internet searches are conducted on Google. In today’s world, we count on Google to provide relevant results that are responsive to our search queries, whether we’re trying to buy a pair of shoes or find a lawyer. What’s more, is that people don’t often leave the first page of Google […]

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The Benefits of Responsive Website Design For Law Firms

We are living in an increasingly digitalized world. According to Statista, 4.54 billion people were active internet users as of January 2020.   Image Source   Running a business in this connected world without having a robust online presence is next to impossible. That’s why your law firm needs to build its online brand, which […]

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The Definitive Guide to Local Service Ads for Lawyers

If your law firm is looking to get into lead generation, one of the best mediums to consider is Local Service Ads. We know that Google is one of the first places where prospective clients go to find an attorney, and Local Service Ads can help your law firm appear first.   How?   Local […]

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The Generational Shift in Law Firm Marketing and Communications

Get ready Baby Boomers! Law firms all over the world are starting to experience a major shift in client and partner demographics. The Millennials are here, and they are distinctively different from the older Generation X and Baby Boomers when it comes to their values and communication preferences. Millennials will make up about 50 percent […]

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The Secrets To Getting More Law Firm Reviews

Online reviews have become something of a gold standard when it comes to law firm marketing. Potential clients go online to find the legal services they need, and the first-hand information shared in reviews can be extremely compelling. After all, here are people who’ve already employed the legal services sought, and they have information to […]

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The Ultimate Guide to Email Marketing for Law Firms

The United States has its fair share of lawyers in private practice – about 975,000, according to some estimates – and with all the competition out there, it’s no wonder that reaching potential clients can be difficult. Nevertheless, attorneys are not interchangeable, and your firm has highly specific assets that can translate into a good […]

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Top 4 Lawyer PPC Campaign Management Tips

Pay-Per-Click (PPC) advertising is one of the most effective paid law firm marketing strategies. According to WordStream, the average click-through rate in Google AdWords, which is the most popular form of PPC, for the legal industry was 2.93% in 2018.   As it allows your law firm advertisements to appear above organic search, you can […]

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Tried and Tested SEO Tips for Blogging Lawyers

Blogging is arguably one of the best online marketing strategies out there. While websites having a blog can get 434% more indexed pages, organizations having a blog can get 97% more links to their websites. Plus, running a personal blog can also help establish your online authority in your niche.   Attorneys and law firms […]

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Understand the Most Common Lawyer SEO Obstacles You Will Face

Lawyer SEO is one of the best ways to boost your online presence and increase your conversions in this digitally-driven world. According to data from Datareportal, 81% of people searched online for a product or service in July 2020. In other words, if you want your legal practice to thrive, you need to invest in […]

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