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Bankruptcy Leads: Finding Them and Keeping Them

David Juilfs  |  Bankruptcy Lead Generation

Bankruptcy Lead Magnet

When a debtor wants to file bankruptcy the majority of them go to the internet for assistance. There are, nevertheless, a large number of law firms to choose from making it increasingly harder to get found online and grow your firm. Therefore, utilizing marketing services specifically for lawyers, such as Gorilla Webtactics can help.   […]

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How Much Do Bankruptcy Leads Cost?

David Juilfs  |  Bankruptcy Lead Generation

Photo of an attorney calculating the cost of bankruptcy leads

One of the most common complaints or misconceptions against law firm marketing is that it can be difficult to measure results and ROI.   Let’s take a look at television commercials, for example. While you can estimate the number of people who see a television ad based on the ratings for a particular program, it […]

READ MORE

Understanding Consumer Psychology in Bankruptcy Lead Generation

David Juilfs  |  Bankruptcy Lead Generation

Lead Generation Expert Talking To Debtor About Psychology Of Bankruptcy

When it comes to bankruptcy lead generation through digital marketing, it’s tempting to get caught up in the technicalities of everything.   After all, there’s a wide array of tools that allows us to track, monitor, and optimize the entire sales funnel process. From Google Analytics to website heat maps, we can measure every action […]

READ MORE

How to Generate Bankruptcy Leads for Attorneys: Harness the Power of SEO, Google, and More

David Juilfs  |  Bankruptcy Lead Generation

Happy Women Who Learned How To Generate Bankruptcy Leads

Many American consumers and businesses file bankruptcy each year, and with today’s current events, we don’t see this year being any different. A large percentage of these people will begin the process by searching online for relevant bankruptcy information. Some may even begin searching for a lawyer immediately.    According to surveys from those who […]

READ MORE

The 4 Best Ways to Get New Clients for Your Bankruptcy Law Firm (Online)

David Juilfs  |  Bankruptcy Lead Generation

Get Bankruptcy Law Firm Clients Online

In 2019, 484,000 and 283,000 bankruptcies were filed under Chapter 7 and Chapter 13 respectively in the United States. Although it looks like a huge number of cases, the number of bankruptcies is on the rise. As a result of COVID-19, this niche is fast becoming a highly competitive one, with law firms leaving no […]

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Content Marketing in Minneapolis – Planning and Developing Your Strategy

Gorilla Webtactics  |  Digital Content Marketing

Content Marketing in Minneapolis - Planning and Developing Your Strategy

Do you have a Digital Content Marketing Strategy in place? If yes, have you been using the same approach for a while or are you ready for an upgrade? If no, it’s never too late to plan for your businesses super successful future! You know your competition is hot on your heels and having an […]

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The Ultimate Guide to Email Marketing for Law Firms

David Juilfs  |  Email Marketing

Email Marketing for Law Firm

The United States has its fair share of lawyers in private practice – about 975,000, according to some estimates – and with all the competition out there, it’s no wonder that reaching potential clients can be difficult. Nevertheless, attorneys are not interchangeable, and your firm has highly specific assets that can translate into a good […]

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How to Save Time and Scale Your Business in Minneapolis Using Email Automation

Gorilla Webtactics  |  Email Marketing

How to Save Time and Scale Your Business in Minneapolis Using Email Automation

Emails are still the most effective way to generate and convert quality leads. According to Marketing Sherpa, email marketing has a 2x higher return on investment than cold calling, networking or trade shows. You probably already know this information and have been sending out compelling email content for years. But have you invested in email automation? Are […]

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The 4 Best Ways to Get New Clients for Your Bankruptcy Law Firm (Online)

David Juilfs  |  Bankruptcy Lead Generation

Get Bankruptcy Law Firm Clients Online

In 2019, 484,000 and 283,000 bankruptcies were filed under Chapter 7 and Chapter 13 respectively in the United States. Although it looks like a huge number of cases, the number of bankruptcies is on the rise. As a result of COVID-19, this niche is fast becoming a highly competitive one, with law firms leaving no […]

READ MORE

The 4 Best Ways To Get New Clients For Your Law Firm (Online)

David Juilfs  |  How To Get Clients For Law Firm

Get New Law Firm Clients Online

Your law firm has a lot to offer, and the name of the game is parlaying your legal strengths into new clients. Your website is your calling card and your portal into your potential clients’ thought processes when they’re looking for legal expertise. The trick is making your online offerings the strongest they can be […]

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All You Need to Know About The Metaverse For Lawyers and Law Firms

David Juilfs  |  Law Firm Marketing

  With increasing competition in the legal industry, law firms have to update their marketing efforts to sustain their presence in the digital and physical setup. The best way to do that in the current digital ecosystem is by creating marketing strategies that can be easily accommodated in the metaverse.   The metaverse goes beyond […]

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Top Legal Web Design Trends For 2022

David Juilfs  |  Law Firm Marketing

2022 Law Firm Website Design

Your website should be a reflection of your expertise and authority while adequately demonstrating your brand to a broad audience.   The design of your website accounts for 95% of a user’s first impression, which means that a good-looking website can play a role in growing your law firm’s customer base. This is why it […]

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Law Firms: A Comprehensive Guide To Inbound Marketing In 2021

David Juilfs  |  Law Firm Marketing

Law Firm Marketing For Lawyers

Like all other industries, law firms have also had to transition to the digital realm for advertising, marketing, lead generation and other business needs in the wake of the pandemic. After all, online marketing is the only reprieve from the cut-throat competition in the industry.   Chief among digital marketing strategies is inbound marketing, a […]

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How the Metaverse Is Changing Law Firm Digital Marketing

David Juilfs  |  Law Firm Marketing

Lawyer Marketing in the Metavers

Although the metaverse has been in development for a while, it gained significant attention when Facebook changed its name to Meta in a bid to associate itself with the future of the internet. This rebranding enabled the social media giant to navigate attention away from all the bad press around data harvesting, privacy violations, and […]

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Law Firm SEO in 2021 | Ultimate Guide to SEO for Lawyers

David Juilfs  |  Law Firm Marketing

Any legal firm advertising should include SEO or optimizing a lawyer’s website’s visibility. Law firms who use SEO to improve their organic search engine rankings (not sponsored) rankings are much more successful in obtaining more clients from their target practice area. However, creating, executing, and sustaining an effective SEO plan takes a lot of time, […]

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The Strategy Guide For Law Firm Marketing In 2021

David Juilfs  |  Law Firm Marketing

Law Firm Marketing Strategy

Many law firms had to change how they provide legal assistance and do businesses over the last two years. One-on-one meetings with clients became impossible, and hearings were delayed for months, causing immense stress and anger for clients and the legal fraternity alike.   And as the world emerges from the ravages of a raging […]

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Emerging Technologies To Enhance Your Legal Marketing

David Juilfs  |  Law Firm Marketing

Legal Marketing Expert On Computer

Marketing teams worldwide rely heavily on technology to get the results they need. And legal marketing is no different.   It’s time to look beyond conventional solutions and invest in emerging marketing automation technologies that reduce costs and refine the customer journey to generate and nurture qualified leads. On top of that, studies have shown […]

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Bankruptcy Leads: Finding Them and Keeping Them

David Juilfs  |  Bankruptcy Lead Generation

Bankruptcy Lead Magnet

When a debtor wants to file bankruptcy the majority of them go to the internet for assistance. There are, nevertheless, a large number of law firms to choose from making it increasingly harder to get found online and grow your firm. Therefore, utilizing marketing services specifically for lawyers, such as Gorilla Webtactics can help.   […]

READ MORE

A Beginners Guide to Online Marketing for Lawyers

David Juilfs  |  Law Firm Marketing

Law Firm Marketing Expert

Online marketing – social networking, lead generation, emailing, and everything else — is among the most effective methods for your law practice to raise brand recognition, expand its customer base, and boost its revenue.   However, according to a survey conducted by the Legal Marketing Association (LMA), nearly half of [legal practitioner] respondents said they […]

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How Much Do Bankruptcy Leads Cost?

David Juilfs  |  Bankruptcy Lead Generation

Photo of an attorney calculating the cost of bankruptcy leads

One of the most common complaints or misconceptions against law firm marketing is that it can be difficult to measure results and ROI.   Let’s take a look at television commercials, for example. While you can estimate the number of people who see a television ad based on the ratings for a particular program, it […]

READ MORE

Understanding Consumer Psychology in Bankruptcy Lead Generation

David Juilfs  |  Bankruptcy Lead Generation

Lead Generation Expert Talking To Debtor About Psychology Of Bankruptcy

When it comes to bankruptcy lead generation through digital marketing, it’s tempting to get caught up in the technicalities of everything.   After all, there’s a wide array of tools that allows us to track, monitor, and optimize the entire sales funnel process. From Google Analytics to website heat maps, we can measure every action […]

READ MORE

How to Generate Bankruptcy Leads for Attorneys: Harness the Power of SEO, Google, and More

David Juilfs  |  Bankruptcy Lead Generation

Happy Women Who Learned How To Generate Bankruptcy Leads

Many American consumers and businesses file bankruptcy each year, and with today’s current events, we don’t see this year being any different. A large percentage of these people will begin the process by searching online for relevant bankruptcy information. Some may even begin searching for a lawyer immediately.    According to surveys from those who […]

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The Definitive Guide to Local Service Ads for Lawyers

David Juilfs  |  Law Firm Marketing

Man talking to a group of lawyers and attorneys about how to set up and manage local service ads for law firms

If your law firm is looking to get into lead generation, one of the best mediums to consider is Local Service Ads. We know that Google is one of the first places where prospective clients go to find an attorney, and Local Service Ads can help your law firm appear first.   How?   Local […]

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4 Ways to Improve Your Law Firm Marketing Today

David Juilfs  |  Law Firm Marketing

Law Firm Marketing Strategy

Before the internet came along, law firm marketing involved nothing more than placing advertisements on billboards, local newspapers, TV, and Yellow Pages. However, things have changed considerably over the last couple of decades. Traditional marketing is almost non-existent as an increasing number of people are getting access to internet-powered smartphones.   If you want your […]

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How a Lawyer PPC Agency Can Help You Win More Clients

David Juilfs  |  Law Firm Marketing

Tips for Winning More Clients with Lawyer PPC Agency

Today, almost every law firm has a website. However, they can rarely take full advantage of it to generate more leads and expand their online presence. Most attorneys are not even aware of digital marketing tactics like lawyer PPC, which is one of the best ways to generate better leads and win more clients.   […]

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Why Choose Professional Law Firm SEO Services

David Juilfs  |  Law Firm Marketing

Law Firm SEO Services

Your law firm needs an excellent web presence if you want to survive in this digital era. Search Engine Optimization or SEO is a digital marketing discipline that helps improve your website’s appearance in online searches.   The number of internet users is increasing rapidly, with an average of more than 875,000 new internet users […]

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How to Choose the Best Law Firm Web Design Company

David Juilfs  |  Law Firm Marketing

Top Law Firm Website Design Company

People are using the web to search for the information, products, and services that they want. The legal industry is no exception to this growing trend. People are using their smartphones and laptops to find lawyers and get legal help. That’s why your law firm must also have a website that can help you expand […]

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How to Create Data-Driven Law Firm Marketing to Help Your Business Thrive

David Juilfs  |  Law Firm Marketing

Data-Driven Law Firm Marketing

Although each law firm is different, they all have one thing in common: the need to grow their practice as quickly and efficiently as possible. Online marketing is probably the best way to expand your legal practice in today’s digitalized world. Without any data, however, your digital marketing efforts will be futile.   Digital law […]

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How Responsive Ads Can Strengthen Your Lawyer PPC Marketing

David Juilfs  |  Law Firm Marketing

Google Ads Tips for Lawyers PPC Marketing

The digital marketing landscape is constantly evolving as new technologies keep entering the market. Paid advertising, which is a crucial part of the digital marketing ecosystem, is no exception to this trend. One of the relatively recent additions to this industry is the introduction of Responsive Search Ads (RSAs) by Google.   This new form […]

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How to Find the Target Keywords for Your Law Firm SEO Strategy

David Juilfs  |  Law Firm Marketing

Choosing Right Keywords For Law Firm

Whether it is a guest post or on-site blog or the website itself, your content is incomplete without the right set of keywords. Keywords help you reach out to your target audience with ease, bringing in better-qualified leads and higher revenue for every dollar you spend on your law firm SEO marketing.   Finding the […]

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4 Law Firm Web Design Tips That Can Help You Build a Responsive Website

David Juilfs  |  Law Firm Marketing

Web Design Strategies for Law Firms

As smartphones become more affordable, the number of people using mobile phones to access the internet is growing rapidly. According to Statista, mobile accounts for approximately half of the web traffic worldwide. In the third quarter of 2020, mobile devices (excluding tablets) accounted for 50.81% of global website traffic. It has been consistently hovering around […]

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How Law Firm Marketing Can Expand Your Online Presence

David Juilfs  |  Law Firm Marketing

Law Firm Marketing Increase Their Web Presence

Almost a decade ago, yellow pages were the best way to look for a lawyer. In recent years, however, people have started using their smartphones to search for the best lawyer closest to their location. In other words, like most other businesses, lawyers also need a strong online presence if they want to succeed.   […]

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Top 4 Lawyer PPC Campaign Management Tips

David Juilfs  |  Law Firm Marketing

Tips for Winning More Clients with Law Firm PPC

Pay-Per-Click (PPC) advertising is one of the most effective paid law firm marketing strategies. According to WordStream, the average click-through rate in Google AdWords, which is the most popular form of PPC, for the legal industry was 2.93% in 2018.   As it allows your law firm advertisements to appear above organic search, you can […]

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Understand the Most Common Lawyer SEO Obstacles You Will Face

David Juilfs  |  Law Firm Marketing

SEO Challenges For Legal Niche

Lawyer SEO is one of the best ways to boost your online presence and increase your conversions in this digitally-driven world. According to data from Datareportal, 81% of people searched online for a product or service in July 2020. In other words, if you want your legal practice to thrive, you need to invest in […]

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4 Easy Ways to Ruin Your Law Firm Web Design

David Juilfs  |  Law Firm Marketing

Biggest Mistakes With Law Firm Website Design

Today, having a website for your business is not a choice, it’s a must. If you have a law firm, even if it’s a small one, you’ll still need a website. A well-designed and aesthetically appealing website can help you attract new leads for your law firm marketing, make it easy for people to find […]

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4 Digital Marketing Rules That Law Firms Should Never Break

David Juilfs  |  Law Firm Marketing

Lawyer Marketing Strategy

Thanks to the increased penetration of the internet, digital marketing has flourished in recent years. Virtually every industry and niche in the world have already started using this new form of marketing to increase brand awareness, generate leads, and build a dedicated customer base.   Although the adoption of digital marketing in the legal industry […]

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How to Create Lawyer PPC Landing Pages That Convert?

David Juilfs  |  Law Firm Marketing

Legal Landing Pages Are Helping Lawyers Turn Prospects Into Clients

Pay-Per-Click advertising is one of the best ways to generate more leads and sales conversions for your law firm. When it comes to paid digital advertising, research states that the Average Conversion Rate (CVR) for the legal industry on Google Search is 6.98% and 1.84% on Google Display Network (GDN). It is the second-highest conversion […]

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How to Create Meta Descriptions That’ll Boost Your Lawyer SEO

David Juilfs  |  Law Firm Marketing

Law Firms Can Create Compelling Meta Descriptions

Meta description is an HTML element that describes the content of a web page. You can usually see it in the search results as a snippet of text. Here is a screenshot of what it looks like. One of the primary purposes of a meta description is to offer a brief description of your webpage […]

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5 Things Your Law Firm Web Design Should Never Have

David Juilfs  |  Law Firm Marketing

Law Firm Website Design Mistakes You Should Avoid

One can’t imagine running a law firm without a website today. Even individual lawyers need a sophisticated, attractive, and responsive website to help generate new leads, create brand awareness, and engage with prospects.   In this digital era, your website is going to be the first impression you create on your prospects. That’s why it […]

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5 Questions You Should Ask When Looking for a Law Firm Marketing Company

David Juilfs  |  Law Firm Marketing

Top Questions Clients Ask When Searching for a Law Firm Marketing Company

As the penetration of the internet increases, the demand for various digital marketing strategies is also growing rapidly. According to the new report published in 2020 by HubSpot, about 64% of marketers actively invest time in Search Engine Optimization (SEO). To cater to this growing demand, thousands of digital marketing agencies, claiming to be the […]

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6 Lawyer PPC KPIs You Can’t Afford to Miss

David Juilfs  |  Law Firm Marketing

Law Firm PPC KPIs You Should Not Miss

Pay-Per-Click or PPC advertising can help you generate leads relatively quickly. That’s why an increasing number of businesses are investing in paid advertising.   According to Statista, in 2019, search advertising spending stood at $104.8 billion worldwide. It is projected to reach around $137 billion by 2022.   However, without the right key performance indicators […]

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5 Lawyer SEO Facts You Should Remember When Redesigning Your Website

David Juilfs  |  Law Firm Marketing

Lawyer SEO Facts to Remember for Website Redesigning

Whether your law firm’s website is outdated or you simply want to add a fresh look to it, you will need to redesign it at some point. However, redesigning comes with a few challenges of its own. One of the biggest concerns after revamping your website is the likelihood of losing your SEO mojo.   […]

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6 Amazing Benefits of Minimalist Law Firm Web Design

David Juilfs  |  Law Firm Marketing

Minimalist Law Firm Web Design

Minimalism is not a new concept. In the world of art, music, and other professions, the minimalism movement took root in the late 1960s. It focuses on extreme simplicity of elements to express or convey the message. Recently, however, it has also found application in the web designing domain.   As a minimalist design focuses […]

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5 Website Builders for Law Firms That You Can’t Miss

David Juilfs  |  Law Firm Marketing

Website Builders for Law Firm Website

Gone are the days when having a website for your law firm was considered a fashion statement. With more than 4.5 billion unique Internet users worldwide, having a website has become a necessity for lawyers. It provides a much-needed digital platform for your would-be customers to connect with you.   However, putting together a website […]

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How to Create Smashing Content to Boost Your Law Firm SEO

David Juilfs  |  Law Firm Marketing

Content Strategy to Boost Your Law Firm SEO

Search Engine Optimization or SEO is fast becoming a mainstream digital marketing strategy. According to a recent HubSpot survey, nearly 64% of global companies actively invest in SEO. Law firms are no exception to this trend.   One of the critical elements of a successful SEO strategy is, content. The greater impact your content creates, […]

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Long-Tail Keywords May Be the Missing Piece of Puzzle Your Lawyer PPC Needs

David Juilfs  |  Law Firm Marketing

Long Tail Keywords for Lawyer PPC

In the increasingly crowded digital space, Pay-Per-Click or PPC advertising will help you cut through the clutter and reach out to your target audience. According to Statista, in 2019, search advertising spending stood at nearly $106.5 billion worldwide. This amount is projected to grow to about $132 billion by 2022.   Running successful PPC campaigns, […]

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The 4 Best Ways to Get New Clients for Your Bankruptcy Law Firm (Online)

David Juilfs  |  Bankruptcy Lead Generation

Get Bankruptcy Law Firm Clients Online

In 2019, 484,000 and 283,000 bankruptcies were filed under Chapter 7 and Chapter 13 respectively in the United States. Although it looks like a huge number of cases, the number of bankruptcies is on the rise. As a result of COVID-19, this niche is fast becoming a highly competitive one, with law firms leaving no […]

READ MORE

4 Secret Weapons for Successful Online Law Firm Marketing

David Juilfs  |  Law Firm Marketing

Secret Weapons for Online Law Firm Marketing

We are living in the digital era, where you can find any information, product, or service you want, with just a few clicks. In other words, it is mandatory to have a substantial digital presence for every business and service provider. Lawyers also need to ramp up their online presence.   In fact, online marketing […]

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How Web Design Impacts Your Law Firm PPC Marketing

David Juilfs  |  Law Firm Marketing

Web Design Impacts Your Law Firm PPC Marketing

PPC or Pay-Per-Click advertising and web design are terms that we rarely see together. In fact, most people think that PPC management for lawyers and law firm web design often run in silos.   However, they shouldn’t.   With more than 3.5 billion Google searches appearing every day, the competition for the top real estate on the […]

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Law Firm Marketing Advice: 4 Steps to Grow Your LinkedIn Presence

David Juilfs  |  Law Firm Marketing

Law Firm Marketing Advice to Grow Your LinkedIn Presence

With more than 690 million individual users and 50 million business accounts, LinkedIn is the world’s largest professional network. It is growing at a rate of 21% every year. From the Fortune 500 companies to small businesses, every organization is on LinkedIn. Law firms are no exception to this trend.   However, most lawyers fail […]

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How Lawyers Can Reduce the Risk of Click Fraud in PPC

David Juilfs  |  Law Firm Marketing

Reduce the Risk of Click Fraud in Law Firm PPC

PPC or pay-per-click advertising is an excellent way to get the attention of your target audience immediately. However, PPC management for lawyers comes with the risk of potential click fraud, which remains the gravest concern for most law firms. Research states that 20% of clicks on PPC ads are fraudulent.   The click fraud can […]

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How to Optimize Your Law Firm Website for Higher Conversions

David Juilfs  |  Law Firm Marketing

Optimizing Law Firm Website

As a website owner, what do you think is the number one goal of your law firm’s website?    That’s correct! It is to generate the maximum number of leads.    However, law firm marketing is one of the most competitive sectors out there. So, having a run-off-mill law firm web design with virtually no […]

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The Benefits of Responsive Website Design For Law Firms

David Juilfs  |  Law Firm Marketing

Responsive Website Design For Law Firms

We are living in an increasingly digitalized world. According to Statista, 4.54 billion people were active internet users as of January 2020.   Image Source   Running a business in this connected world without having a robust online presence is next to impossible. That’s why your law firm needs to build its online brand, which […]

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4 Reasons Why Long-Tail Keywords Matter for Lawyer SEO

David Juilfs  |  Law Firm Marketing

4 Reasons Why Long-Tail Keywords Matter for Lawyer SEO

Most lawyers and law firms may know the importance of keywords in digital marketing. Keywords help your content rank well in the search results and help get your brand message to your target audience.   However, if you run a lawyer SEO company, you know that most of the law firms also fail to understand […]

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How to Manage Your PPC Campaigns in the Corona Outbreak

David Juilfs  |  Law Firm Marketing

Managing PPC Campaigns for Lawyers in the Corona Outbreak

The coronavirus outbreak, which began in China, has slowed down the global economy substantially. Various industries have suddenly paused their PPC campaigns, with the travel sector showing a contraction of 62% in digital media spend during the first two weeks of February and March, 2020.   However, it’s not all doom and gloom. Many businesses, […]

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The 4 Best Ways To Get New Clients For Your Law Firm (Online)

David Juilfs  |  How To Get Clients For Law Firm

Get New Law Firm Clients Online

Your law firm has a lot to offer, and the name of the game is parlaying your legal strengths into new clients. Your website is your calling card and your portal into your potential clients’ thought processes when they’re looking for legal expertise. The trick is making your online offerings the strongest they can be […]

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4 Biggest Issues with Technical Lawyer SEO You Can’t Miss

David Juilfs  |  Law Firm Marketing

Technical Issues with Lawyer SEO

Every law firm dreams of getting ranked in the top ten organic search results. However, getting a high-rank search engine results is easier said than done. Creating and distributing high-quality content seems to be the primary SEO strategy most legal marketers rely on in the age of Google search algorithm updates like Panda and hummingbird. […]

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Tried and Tested SEO Tips for Blogging Lawyers

David Juilfs  |  Law Firm Marketing

Verified SEO Blogging Tips for Lawyers

Blogging is arguably one of the best online marketing strategies out there. While websites having a blog can get 434% more indexed pages, organizations having a blog can get 97% more links to their websites. Plus, running a personal blog can also help establish your online authority in your niche.   Attorneys and law firms […]

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4 Lawyer SEO Marketing Trends You Should Look out for in 2020

David Juilfs  |  Law Firm Marketing

Lawyer SEO Marketing Trends for 2020

From law firms to manufacturing companies, SEO is fast becoming a primary marketing tool across a range of industries. According to the most recent HubSpot Research survey, 64% of marketers or global companies now actively invest in SEO.   However, the SEO landscape is continuously evolving, and your lawyer SEO marketing strategies are no exception […]

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6 Web Design Mistakes That Lawyers Need to Avoid at All Costs

David Juilfs  |  Law Firm Marketing

Web Design Mistakes That Lawyers Need to Avoid

Having a user-friendly and aesthetically pleasing website for your firm plays a critical role in lawyer SEO. Your website is your primary marketing and branding medium. It is also a digital interface, where not only your present clients, but even potential ones interact with your firm for the first time. This is why you need […]

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How to Measure Your Law Firm SEO Performance

David Juilfs  |  Law Firm Marketing

How to Measure Your Law Firm SEO Performance

The best way to get your office phone ringing endlessly in an increasingly digitized world is with lawyer SEO marketing. Your potential customers are using their smartphones to look up the legal services they need, and SEO is the way to connect with them in their hour of need.   Why?   Simply because it […]

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How to Perform Keyword Research to Improve Lawyer SEO

David Juilfs  |  Law Firm Marketing

How to Perform Keyword Research to Improve Lawyer SEO

Keywords research is the bedrock of any lawyer SEO marketing strategy out there. With the right keyword research, you can find the search terms and phrases that potential clients may use to find the legal services they need. If you put these terms naturally and strategically on your website, guest blogging, and social media content, […]

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Local Lawyer SEO: 5 Google My Business Listing Optimization Tips for Attorneys

David Juilfs  |  Law Firm Marketing

Google My Business Page Optimizations Tips for Lawyers & Law Firms

Creating a Google My Business (GMB) account is perhaps one of the best lawyer SEO marketing strategies to improve your local search result ranking. It can also establish your presence prominently across local search (SERP real estate) and Google Maps (mobile search), allowing you to stand apart from your local competitors.   Usually, your GMB […]

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5 Voice Search Optimization Tips for Lawyers to Improve Local SEO

David Juilfs  |  Law Firm Marketing

Lawyer SEO Optimization Tips For Voice Search

With the increased penetration of smartphones and the internet, voice search is rapidly on the rise. The total voice assistant user base among U.S. adults is 42.7%. In other words, voice search needs to be a part of SEO services for lawyers.   Unfortunately, only approximately 4% of business locations in the US are ready […]

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How Client Reviews Can Help Lawyers Improve Local SEO

David Juilfs  |  Law Firm Marketing

Attorney SEO Reviews

In today’s increasingly digitized world, online reputation is the key to running a successful local business like a law firm. One of the best ways to improve the online reputation of your law firm, especially in local search results, is to garner as many positive client reviews as possible.   Although it’s difficult to ask […]

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Your Law Firm’s SEO Agency: Is It Time to Make a Change?

David Juilfs  |  Law Firm Marketing

Your Law Firm's SEO Agency: Is It Time to Make a Change?

Now, more than ever, your firm relies upon its online presence and rankings SERP to help grow your business and connect with potential clients. You are lawyers, though, and your work is the law. As such, it’s important to be aware of the so-called churn and burn SEO agencies out there. If your SEO agencies […]

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Keeping Your Law Firms Website Design Fresh and Professional

David Juilfs  |  Law Firm Marketing

Updating Law Firm Website Design

Law firms, like every other kind of business, have to keep up with the changing times, which means building compelling websites that attract visitors and help transform those visitors into actual clients. In other words, your firm’s website is critical to your bottom line, but many firms struggle with putting this into practice.   In […]

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4 Ways To Strengthen Pay Per Click Advertising For Attorneys

David Juilfs  |  Law Firm Marketing

Law Firm PPC Advertising

Optimizing your firm’s pay-per-click campaigns should be a top priority when it comes to your marketing. Client acquisition is the name of the game, and when your PPC campaigns fall into place, it means garnering solid leads with manageable cost-per-acquisition (CPA) rates. While every industry is bound by a similar schema, relentless competition, and the […]

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Choosing a Marketing Agency that’s Best for Your Law Firm

David Juilfs  |  Law Firm Marketing

Best Marketing Agency for Law Firm

If you’re looking for a marketing agency, you’re ultimately looking to acquire more quality clients, find better leads, and generate more revenue. You probably even have a pretty good idea about the kinds of strategies you’d like to employ to help you get there, but how do you find a marketing agency that’s a good […]

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The Secrets To Getting More Law Firm Reviews

David Juilfs  |  Law Firm Marketing

Law Firm Marketing Google Reviews

Online reviews have become something of a gold standard when it comes to law firm marketing. Potential clients go online to find the legal services they need, and the first-hand information shared in reviews can be extremely compelling. After all, here are people who’ve already employed the legal services sought, and they have information to […]

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8 Top-Shelf Digital Marketing Strategies for Law Firms

David Juilfs  |  Law Firm Marketing

Digital Law Firm Marketing Strategy Planning Session

Marketing strategy for law firms has definitely changed over the last several years – and even over the last year – so how do you manage to keep pace and ensure that you’re putting your best foot forward? The fact is that internet marketing can help drive smaller firms forward toward stronger positioning in the […]

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Google Bert, and What it Means for Your Law Firm SEO

David Juilfs  |  Law Firm Marketing

Law Firm SEO Updates

Google has rolled out a new search query update called BERT that’s poised to help potential clients find your firm more easily. Further, other than continuing to maintain high-quality content, there’s virtually nothing you need to do to access what’s on offer. While Google BERT is hot off the presses, better understanding what it’s all […]

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The Ultimate Guide to Email Marketing for Law Firms

David Juilfs  |  Email Marketing

Email Marketing for Law Firm

The United States has its fair share of lawyers in private practice – about 975,000, according to some estimates – and with all the competition out there, it’s no wonder that reaching potential clients can be difficult. Nevertheless, attorneys are not interchangeable, and your firm has highly specific assets that can translate into a good […]

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5 Undeniable Advantages of SEO for Law Firm Websites

David Juilfs  |  Law Firm Marketing

Law Firm Website SEO

Search engine optimization SEO for law firms is the process of optimizing a website to make it more visible to search engines with the goal of driving traffic to the site for specific queries. It’s a fairly technical and time-consuming process, which is why it’s usually a good idea for lawyers and law firms to […]

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5 Ways to Supercharge Your Law Firm Marketing

David Juilfs  |  Law Firm Marketing

Supercharged Law Firm Marketing

Law firm marketing has become more competitive than ever, particularly online. More and more firms are using sophisticated techniques to compete for those coveted few spots at the top of the page that get the majority of the traffic, making a comprehensive, professionally-managed marketing campaign a must for firms that want to stay competitive.   […]

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Proven Law Firm Marketing Strategies in 2020

David Juilfs  |  Law Firm Marketing

Proven Law Firm Marketing Strategies

  In 2009, the legal market reached over-saturation, and law firms continue to feel the repercussions  11 years later. As a result, the competition for elite legal talent is more fierce, and finding best-fit clients is more difficult. This is an across-the-board trend that the majority of firms experience in one way or another. The […]

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6 Ways To Improve Your Online Presence FAST With Law Firm Marketing

David Juilfs  |  Law Firm Marketing

Online Law Firm Marketing Strategies

  In 2019, most lawyers and law firms can’t just rely on referrals and their reputation to bring clients through the door. Even if business is going well, failing to establish a robust online presence can result in losing out on valuable clients to your competitors. Professionally-developed  law firm marketing online can establish your firm as […]

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Choosing the Right Law Firm Marketing Agency for You

David Juilfs  |  Law Firm Marketing

Law Firm Marketing Agency Choices

  Many lawyers get to the point where there realize they need to choose a law firm marketing company to grow more but have no idea where to begin. There’s certainly no shortage of agencies to choose from, even when you limit your search to those that focus specifically on working with law firms. The […]

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How to Reach Legal Prospects Early in The Decision-Making Process

David Juilfs  |  Law Firm Marketing

Lawyer Marketing Service Expert

  Reaching clients or customers early in the decision-making process is important in any industry, including law. In fact, it may be particularly important for law firms to reach clients as soon as they can, as legal consumers tend to invest a significant amount of time and energy into developing a relationship with an attorney, […]

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5 Proven Lead Generation Strategies for Law Firms

David Juilfs  |  Law Firm Marketing

Proven Lead Generation Strategies for Law Firms

  In marketing parlance, a “lead” is an individual who has expressed interest in a service or product that you offer. For example, if a person calls your law firm after a car accident looking for someone to represent him or her, that person can be called a lead. In the world of digital marketing, […]

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Advanced SEO Strategies for Law Firms

David Juilfs  |  Law Firm Marketing

Advanced SEO Strategies for Law Firms

  The fact that more and more consumers are turning to the internet to find professional services has made competition between service providers fiercer than ever – and law firms are no exception to this trend. The fact that “google” has become a verb just goes to show how common it has become for people […]

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The 5 Fastest Ways to Get Your Law Firm to the 1st Page of Google

David Juilfs  |  Law Firm Marketing

Law Firm SEO Strategies

  Approximately 9 of 10 internet searches are conducted on Google. In today’s world, we count on Google to provide relevant results that are responsive to our search queries, whether we’re trying to buy a pair of shoes or find a lawyer. What’s more, is that people don’t often leave the first page of Google […]

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7 Lawyer Marketing Secrets to Turn More Website Browsers into Clients

David Juilfs  |  Law Firm Marketing

Law Firm Web Design Company Minneapolis

It’s 2019. Everyone knows that in order to be competitive in Lawyer Marketing, your law firm needs to have a robust online presence, including a website that ranks highly in the search engine results pages (SERPs) for the search terms your potential clients are using when they are looking for legal representation. That said, you […]

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How to Turn Your Law Firm Website into a Money Making Machine – Part 2

David Juilfs  |  Law Firm Marketing

Law Firm Website Design Strategist

If you are in the business of proving legal services to the public, you have to make it easy for your potential clients to find you online. While searching for a lawyer online may have been uncommon not too long ago, in recent years, more and more consumers are using Internet search engines like Google […]

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How to Turn Your Law Firm Website into a Money Making Machine – Part 1

David Juilfs  |  Law Firm Marketing

Law Firm Website Design Strategist

As a solo attorney, managing partner of a law firm, or in-house marketing officer, you know that you’ve got to market your services online. It’s no secret that the legal field is highly competitive, with hundreds or even thousands of attorneys and firms competing to reel in the most high-value cases on a daily basis. […]

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5 Ways to Maximize Your Law Firm Marketing Agencies Leads

David Juilfs  |  Law Firm Marketing

5 Ways to Maximize Your Law Firm Marketing Agencies Leads

Acquiring good leads is only half of the equation when it comes to the sales process. Converting these leads into clients is arguably the more important half. How well a law firm converts potential clients into paying customers is what determines the ROI for each marketing campaign. The number of leads a company manages to […]

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The Generational Shift in Law Firm Marketing and Communications

David Juilfs  |  Law Firm Marketing

The Generational Shift in Law Firm Marketing and Communications

Get ready Baby Boomers! Law firms all over the world are starting to experience a major shift in client and partner demographics. The Millennials are here, and they are distinctively different from the older Generation X and Baby Boomers when it comes to their values and communication preferences. Millennials will make up about 50 percent […]

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The 5 Biggest Mistakes Law Firms Are Making With Legal Marketing

David Juilfs  |  Law Firm Marketing

The 5 Biggest Mistakes Law Firms Are Making With Legal Marketing

Are you your law firm’s own worst enemy? At Gorilla Webtactics, our legal marketing agency surveyed 70% of law firms in Minnesota to better understand the most common things holding legal practices back from growth. What we found may surprise you. Many law firms make the same marketing mistakes, and by addressing these 5 key areas of […]

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Why Exactly Buyer Personas Matter In Your Law Firm Marketing

David Juilfs  |  Law Firm Marketing

Buyer Personas In Your Law Firm Marketing

Hubspot defines buyer personas as: “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”Wondering why this matters for your law firm?   The foundation of any marketing campaign (including law firm marketing) is creating specific buyer (or in this case client) personas. In so doing, you’re defining each […]

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How To Use Analytics To Improve Your Law Firm Marketing

David Juilfs  |  Law Firm Marketing

How To Use Analytics To Improve Your Law Firm Marketing

Big data is changing the game, and if you aren’t using analytics to measure, qualify, and quantify your law firm marketing efforts you’re allowing other attorneys in your area of practice to grow their business in your place. Do you have the longest-tenured law firm in your city? Do you rely on name recognition from past marketing […]

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How to Communicate With Your Law Firm Marketing Agency

David Juilfs  |  Law Firm Marketing

How to Communicate With Your Law Firm Marketing Agency

According to Forbes, law firms need strong communication with their marketing agency in order to prevent unhappiness. But communicating with a marketing team (even a very experienced one) can be challenging. Marketers may use jargon and buzzwords which attorneys are unfamiliar with, and even the most savvy digital marketer may struggle to grasp the legal […]

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4 Key Qualities of a Legal Marketing Agency That You Can Trust

David Juilfs  |  Law Firm Marketing

4 Key Qualities of a Legal Marketing Agency That You Can Trust

Considering hiring a legal marketing agency to grow your client list and attract new business? You’re making a great decision. This is especially true if you plan to make acquiring clients through internet search your primary marketing focus this year. 77% of Americans now own a smartphone, according to Pew Research, which means that searching for […]

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5 Things We Know About Law Firm Marketing (And You Should Too!)

David Juilfs  |  Law Firm Marketing

Law Firm Marketing What You Need To Know

Every law firm is different and each one typically acquires new clients in its own unique way. Some still use direct mail to gain clients, others rely on a strategic web design and a lot of firms that have been practicing for a long time are lucky enough keep getting a steady stream of referrals […]

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Creating Efficiencies Using Law Firm Marketing Automation

David Juilfs  |  Law Firm Marketing

Marketing Automation Stragtegy For Lawyers

These days, law firms have a lot on their plate aside from practicing law. In the past, referrals were generally enough to carry on a practice. However, in the current market, you must compete with DIY services along with on-demand paralegals and other alternative legal suppliers. This means that marketing has become even more important […]

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The 3 Most Beneficial Law Firm Marketing Tools For Lawyers

David Juilfs  |  Law Firm Marketing

Law Firm Marketing Tools

These days, law firms must do a lot more than just practice law. In the past, referrals were often enough to sustain a practice, but in today’s market where you must compete with DIY services like LegalZoom or Rocket Lawyer as well as on-demand paralegals and other alternative legal suppliers, marketing is becoming even more […]

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SEO For Attorneys: 3 Ways To Boost Your Google Search Engine Visibility

David Juilfs  |  Law Firm Marketing

SEO For Attorneys: 3 Ways To Boost Your Google Search Engine Visibility

If your law firm is experiencing a disconnect between its online presence and obtaining new business, it might be time for an SEO overhaul. Search engine optimization (SEO) should be the first line of action in your organic (unpaid) marketing strategy as, if you’re not on page one, you’re nowhere.   Ranking Your Law Firm […]

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Law Firm Marketing – 3 Ways to Attract More Clients Through Email

David Juilfs  |  Law Firm Marketing

Law Firm Marketing - Ways to Attract More Clients Through Email

Ah, email. Before the days of “click to send,” Law Firms had to take substantial—and often expensive—measures to attract new clients. Billboards, TV commercials, and full-page telephone directory listings may have been effective, but without significant advertising funds new and smaller law firms were overshadowed by established mega-firms with deep pockets. But now thanks to email, […]

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Why Your SEO Blogs Are Necessary Before Panel Discussions

David Juilfs  |  Law Firm Marketing

Why Your SEO Blogs Are Necessary Before Panel Discussions

Presenters often prepare what they want to tell an audience—without considering what their audience is more likely to want to hear. This was a critique in a blog written by Stanford Graduate School of Businessregarding how panel discussions could improve. And there is a reasonable argument to be made for why this may happen for panels […]

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How To Keep Your Law Firm Out Of Trouble With SEO Keywords

David Juilfs  |  Law Firm Marketing

Keep Your Law Firm Out Of Trouble With SEO Keywords

Trending topics on Twitter or Facebook are this decade’s version of hot topics by the water cooler or the breakroom. The convenience of finding out what SEO topics are “moments” or trending helps legal bloggers stay abreast of key issues. However, sometimes those SEO topics may be trending for two very different reasons, and it’s […]

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How To Use SEO Keywords On Your Law Firms Blog To Outrank Bad Reviews

David Juilfs  |  Law Firm Marketing

How To Use SEO Keywords On Your Law Firms Blog To Outrank Bad Reviews

In 2016, the Pew Research Center found that 82 percent of American adults say they sometimes or always read online reviews before they make a new purchase. In addition to taking note of of what people are saying in their reviews, more than two-thirds of regular review readers reportedly believe that the reviews are “generally accurate.” So […]

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2018 Digital Legal Marketing Trends For Law Firms

David Juilfs  |  Law Firm Marketing

Digital Legal Marketing Trends For Law Firms

The legal profession is undergoing a digital transformation, much like every other industry. With all the productivity and security technology currently on offer, we may be overlooking one aspect of how tech can provide immediate value to law firms, and that is in the area of digital Legal Marketing. Marketing is a broad subject and […]

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Lawyer SEO – The Need For Site Speed And How To Improve Yours

David Juilfs  |  Law Firm Marketing

Law Firm Marketing Company Minneapolis

Did you know that for every second it takes for your site page to load you receive a 7% loss in conversions, according to an Aberdeen Group Report? If your law firms site speed is extremely slow, you could be looking at a significant loss of revenue. What is the ideal load time that will keep visitors […]

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Minneapolis SEO – What is Structured Data Markup And Why Use It

Gorilla Webtactics  |  Law Firm Marketing

Minneapolis Law Firm SEO Agency

One of your number one priorities, when you have an online business, is to try to make the top three spots on SERP’s (search engine results page). As a local business, your Minneapolis SEO (search engine optimization) must be geared towards giving the web crawlers as much information as possible so they (Google, Yahoo, Bing, etc.) can […]

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Re-Marketing in Minneapolis – How It Works and Why Advertisers Use It

Gorilla Webtactics  |  Law Firm Marketing

Re-Marketing in Minneapolis - How It Works and Why Advertisers Use It

Remarketing is an effective way to re-engage with any visitor who has arrived at your site, looked around at your products or services but has left without making a purchase. Only about 2% of users will convert when they first visit your website. A recent Sale Cycle report notes that 75% of people who add an item […]

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Content Marketing in Minneapolis – Planning and Developing Your Strategy

Gorilla Webtactics  |  Digital Content Marketing

Content Marketing in Minneapolis - Planning and Developing Your Strategy

Do you have a Digital Content Marketing Strategy in place? If yes, have you been using the same approach for a while or are you ready for an upgrade? If no, it’s never too late to plan for your businesses super successful future! You know your competition is hot on your heels and having an […]

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Minneapolis SEO – Expert Tips for Top 3 Google Listings

Gorilla Webtactics  |  Law Firm Marketing

If you want your Minneapolis business to be one of the top three prized slots on the Google search results page (SERP’s), you will have to strategically employ sophisticated SEO practices to get you there. Google’s algorithm, which determines placement of webpages on SERPs, has gone through various updates over the last five years with one key focus: ensuring […]

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Minneapolis SEO – How to Outrank Your Competitors in Google Local Search

Gorilla Webtactics  |  Law Firm Marketing

Law Firm SEO Company Minneapolis

Are you employing a Local SEO strategy for your business in Minneapolis? You don’t have to spend energy attempting to arrive on page one of Google’s national search engine results page (SERP’s) –you can go local, and have considerably more impact. There is a separate algorithm for national and local searches. Targeting a relevant audience in your geographic […]

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How to Save Time and Scale Your Business in Minneapolis Using Email Automation

Gorilla Webtactics  |  Email Marketing

How to Save Time and Scale Your Business in Minneapolis Using Email Automation

Emails are still the most effective way to generate and convert quality leads. According to Marketing Sherpa, email marketing has a 2x higher return on investment than cold calling, networking or trade shows. You probably already know this information and have been sending out compelling email content for years. But have you invested in email automation? Are […]

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Growth Driven Design –The Future of Website Design For Attorneys

Gorilla Webtactics  |  Law Firm Marketing

Growth Driven Design -The Future of Website Re-design in Minneapolis

Growth Driven Design (GDD) is the latest trend taking place in the website development and design industry. Why are more and more businesses choosing this approach for their law firm? To understand the widespread adoption of this new agile strategy let me unpack all of the elements of GDD and why it is so cost […]

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Lawyer PPC – Lowering Your Law Firms Cost Per Conversion

David Juilfs  |  Law Firm Marketing

Lawyer PPC - Lowering Your Law Firms Cost Per Conversion

  Are your Pay-per-click costs skyrocketing? Are you searching for ways to lower your Law Firms current PPC Advertising outlay? Let me show you how you can go about making your current Google AdWords campaign competitive and cost effective at the same time. Here goes… First up –lower your bids. This results in a lower maximum […]

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SEO in Minneapolis – What You Need To Know

Gorilla Webtactics  |  Law Firm Marketing

Law Firm Google SEO Agency Minneapolis

Wouldn’t it be nice if every time someone types in keywords in Google related to your company, that your company’s offerings came up on the top of the results page? How about if you knew that in Minneapolis on average, across all industries, the top 5 google search results get over 75% of all traffic? Just imagine the […]

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Law Firm Marketing – 3 Ways to Use Content to Get More Clients

David Juilfs  |  Law Firm Marketing

Law Firm Marketing - 3 Ways to Use Content to Get More Clients

“To do a common thing uncommonly well brings success.” As the founder of the multi-billion-dollar H.J. Heinz Company, Henry J. Heinz understood something that eludes many struggling law firms and solo practitioners; while any lawyer or firm can create marketing content, those who offer content that is relevant, helpful, and engaging to their target audience have […]

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How a Lawyer PPC Agency Can Help You Win More Clients

David Juilfs  |  Law Firm Marketing

Tips for Winning More Clients with Lawyer PPC Agency

Today, almost every law firm has a website. However, they can rarely take full advantage of it to generate more leads and expand their online presence. Most attorneys are not even aware of digital marketing tactics like lawyer PPC, which is one of the best ways to generate better leads and win more clients.   […]

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How Responsive Ads Can Strengthen Your Lawyer PPC Marketing

David Juilfs  |  Law Firm Marketing

Google Ads Tips for Lawyers PPC Marketing

The digital marketing landscape is constantly evolving as new technologies keep entering the market. Paid advertising, which is a crucial part of the digital marketing ecosystem, is no exception to this trend. One of the relatively recent additions to this industry is the introduction of Responsive Search Ads (RSAs) by Google.   This new form […]

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How to Create Lawyer PPC Landing Pages That Convert?

David Juilfs  |  Law Firm Marketing

Legal Landing Pages Are Helping Lawyers Turn Prospects Into Clients

Pay-Per-Click advertising is one of the best ways to generate more leads and sales conversions for your law firm. When it comes to paid digital advertising, research states that the Average Conversion Rate (CVR) for the legal industry on Google Search is 6.98% and 1.84% on Google Display Network (GDN). It is the second-highest conversion […]

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6 Lawyer PPC KPIs You Can’t Afford to Miss

David Juilfs  |  Law Firm Marketing

Law Firm PPC KPIs You Should Not Miss

Pay-Per-Click or PPC advertising can help you generate leads relatively quickly. That’s why an increasing number of businesses are investing in paid advertising.   According to Statista, in 2019, search advertising spending stood at $104.8 billion worldwide. It is projected to reach around $137 billion by 2022.   However, without the right key performance indicators […]

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Long-Tail Keywords May Be the Missing Piece of Puzzle Your Lawyer PPC Needs

David Juilfs  |  Law Firm Marketing

Long Tail Keywords for Lawyer PPC

In the increasingly crowded digital space, Pay-Per-Click or PPC advertising will help you cut through the clutter and reach out to your target audience. According to Statista, in 2019, search advertising spending stood at nearly $106.5 billion worldwide. This amount is projected to grow to about $132 billion by 2022.   Running successful PPC campaigns, […]

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How Lawyers Can Reduce the Risk of Click Fraud in PPC

David Juilfs  |  Law Firm Marketing

Reduce the Risk of Click Fraud in Law Firm PPC

PPC or pay-per-click advertising is an excellent way to get the attention of your target audience immediately. However, PPC management for lawyers comes with the risk of potential click fraud, which remains the gravest concern for most law firms. Research states that 20% of clicks on PPC ads are fraudulent.   The click fraud can […]

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How to Manage Your PPC Campaigns in the Corona Outbreak

David Juilfs  |  Law Firm Marketing

Managing PPC Campaigns for Lawyers in the Corona Outbreak

The coronavirus outbreak, which began in China, has slowed down the global economy substantially. Various industries have suddenly paused their PPC campaigns, with the travel sector showing a contraction of 62% in digital media spend during the first two weeks of February and March, 2020.   However, it’s not all doom and gloom. Many businesses, […]

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4 Ways To Strengthen Pay Per Click Advertising For Attorneys

David Juilfs  |  Law Firm Marketing

Law Firm PPC Advertising

Optimizing your firm’s pay-per-click campaigns should be a top priority when it comes to your marketing. Client acquisition is the name of the game, and when your PPC campaigns fall into place, it means garnering solid leads with manageable cost-per-acquisition (CPA) rates. While every industry is bound by a similar schema, relentless competition, and the […]

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Re-Marketing in Minneapolis – How It Works and Why Advertisers Use It

Gorilla Webtactics  |  Law Firm Marketing

Re-Marketing in Minneapolis - How It Works and Why Advertisers Use It

Remarketing is an effective way to re-engage with any visitor who has arrived at your site, looked around at your products or services but has left without making a purchase. Only about 2% of users will convert when they first visit your website. A recent Sale Cycle report notes that 75% of people who add an item […]

READ MORE

Lawyer PPC – Lowering Your Law Firms Cost Per Conversion

David Juilfs  |  Law Firm Marketing

Lawyer PPC - Lowering Your Law Firms Cost Per Conversion

  Are your Pay-per-click costs skyrocketing? Are you searching for ways to lower your Law Firms current PPC Advertising outlay? Let me show you how you can go about making your current Google AdWords campaign competitive and cost effective at the same time. Here goes… First up –lower your bids. This results in a lower maximum […]

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Why Choose Professional Law Firm SEO Services

David Juilfs  |  Law Firm Marketing

Law Firm SEO Services

Your law firm needs an excellent web presence if you want to survive in this digital era. Search Engine Optimization or SEO is a digital marketing discipline that helps improve your website’s appearance in online searches.   The number of internet users is increasing rapidly, with an average of more than 875,000 new internet users […]

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How to Find the Target Keywords for Your Law Firm SEO Strategy

David Juilfs  |  Law Firm Marketing

Choosing Right Keywords For Law Firm

Whether it is a guest post or on-site blog or the website itself, your content is incomplete without the right set of keywords. Keywords help you reach out to your target audience with ease, bringing in better-qualified leads and higher revenue for every dollar you spend on your law firm SEO marketing.   Finding the […]

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5 Questions You Should Ask When Looking for a Law Firm Marketing Company

David Juilfs  |  Law Firm Marketing

Top Questions Clients Ask When Searching for a Law Firm Marketing Company

As the penetration of the internet increases, the demand for various digital marketing strategies is also growing rapidly. According to the new report published in 2020 by HubSpot, about 64% of marketers actively invest time in Search Engine Optimization (SEO). To cater to this growing demand, thousands of digital marketing agencies, claiming to be the […]

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5 Lawyer SEO Facts You Should Remember When Redesigning Your Website

David Juilfs  |  Law Firm Marketing

Lawyer SEO Facts to Remember for Website Redesigning

Whether your law firm’s website is outdated or you simply want to add a fresh look to it, you will need to redesign it at some point. However, redesigning comes with a few challenges of its own. One of the biggest concerns after revamping your website is the likelihood of losing your SEO mojo.   […]

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How to Create Smashing Content to Boost Your Law Firm SEO

David Juilfs  |  Law Firm Marketing

Content Strategy to Boost Your Law Firm SEO

Search Engine Optimization or SEO is fast becoming a mainstream digital marketing strategy. According to a recent HubSpot survey, nearly 64% of global companies actively invest in SEO. Law firms are no exception to this trend.   One of the critical elements of a successful SEO strategy is, content. The greater impact your content creates, […]

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4 Reasons Why Long-Tail Keywords Matter for Lawyer SEO

David Juilfs  |  Law Firm Marketing

4 Reasons Why Long-Tail Keywords Matter for Lawyer SEO

Most lawyers and law firms may know the importance of keywords in digital marketing. Keywords help your content rank well in the search results and help get your brand message to your target audience.   However, if you run a lawyer SEO company, you know that most of the law firms also fail to understand […]

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4 Biggest Issues with Technical Lawyer SEO You Can’t Miss

David Juilfs  |  Law Firm Marketing

Technical Issues with Lawyer SEO

Every law firm dreams of getting ranked in the top ten organic search results. However, getting a high-rank search engine results is easier said than done. Creating and distributing high-quality content seems to be the primary SEO strategy most legal marketers rely on in the age of Google search algorithm updates like Panda and hummingbird. […]

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Tried and Tested SEO Tips for Blogging Lawyers

David Juilfs  |  Law Firm Marketing

Verified SEO Blogging Tips for Lawyers

Blogging is arguably one of the best online marketing strategies out there. While websites having a blog can get 434% more indexed pages, organizations having a blog can get 97% more links to their websites. Plus, running a personal blog can also help establish your online authority in your niche.   Attorneys and law firms […]

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4 Lawyer SEO Marketing Trends You Should Look out for in 2020

David Juilfs  |  Law Firm Marketing

Lawyer SEO Marketing Trends for 2020

From law firms to manufacturing companies, SEO is fast becoming a primary marketing tool across a range of industries. According to the most recent HubSpot Research survey, 64% of marketers or global companies now actively invest in SEO.   However, the SEO landscape is continuously evolving, and your lawyer SEO marketing strategies are no exception […]

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How to Measure Your Law Firm SEO Performance

David Juilfs  |  Law Firm Marketing

How to Measure Your Law Firm SEO Performance

The best way to get your office phone ringing endlessly in an increasingly digitized world is with lawyer SEO marketing. Your potential customers are using their smartphones to look up the legal services they need, and SEO is the way to connect with them in their hour of need.   Why?   Simply because it […]

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How to Perform Keyword Research to Improve Lawyer SEO

David Juilfs  |  Law Firm Marketing

How to Perform Keyword Research to Improve Lawyer SEO

Keywords research is the bedrock of any lawyer SEO marketing strategy out there. With the right keyword research, you can find the search terms and phrases that potential clients may use to find the legal services they need. If you put these terms naturally and strategically on your website, guest blogging, and social media content, […]

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Local Lawyer SEO: 5 Google My Business Listing Optimization Tips for Attorneys

David Juilfs  |  Law Firm Marketing

Google My Business Page Optimizations Tips for Lawyers & Law Firms

Creating a Google My Business (GMB) account is perhaps one of the best lawyer SEO marketing strategies to improve your local search result ranking. It can also establish your presence prominently across local search (SERP real estate) and Google Maps (mobile search), allowing you to stand apart from your local competitors.   Usually, your GMB […]

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5 Voice Search Optimization Tips for Lawyers to Improve Local SEO

David Juilfs  |  Law Firm Marketing

Lawyer SEO Optimization Tips For Voice Search

With the increased penetration of smartphones and the internet, voice search is rapidly on the rise. The total voice assistant user base among U.S. adults is 42.7%. In other words, voice search needs to be a part of SEO services for lawyers.   Unfortunately, only approximately 4% of business locations in the US are ready […]

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How Client Reviews Can Help Lawyers Improve Local SEO

David Juilfs  |  Law Firm Marketing

Attorney SEO Reviews

In today’s increasingly digitized world, online reputation is the key to running a successful local business like a law firm. One of the best ways to improve the online reputation of your law firm, especially in local search results, is to garner as many positive client reviews as possible.   Although it’s difficult to ask […]

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Your Law Firm’s SEO Agency: Is It Time to Make a Change?

David Juilfs  |  Law Firm Marketing

Your Law Firm's SEO Agency: Is It Time to Make a Change?

Now, more than ever, your firm relies upon its online presence and rankings SERP to help grow your business and connect with potential clients. You are lawyers, though, and your work is the law. As such, it’s important to be aware of the so-called churn and burn SEO agencies out there. If your SEO agencies […]

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The Secrets To Getting More Law Firm Reviews

David Juilfs  |  Law Firm Marketing

Law Firm Marketing Google Reviews

Online reviews have become something of a gold standard when it comes to law firm marketing. Potential clients go online to find the legal services they need, and the first-hand information shared in reviews can be extremely compelling. After all, here are people who’ve already employed the legal services sought, and they have information to […]

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8 Top-Shelf Digital Marketing Strategies for Law Firms

David Juilfs  |  Law Firm Marketing

Digital Law Firm Marketing Strategy Planning Session

Marketing strategy for law firms has definitely changed over the last several years – and even over the last year – so how do you manage to keep pace and ensure that you’re putting your best foot forward? The fact is that internet marketing can help drive smaller firms forward toward stronger positioning in the […]

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Google Bert, and What it Means for Your Law Firm SEO

David Juilfs  |  Law Firm Marketing

Law Firm SEO Updates

Google has rolled out a new search query update called BERT that’s poised to help potential clients find your firm more easily. Further, other than continuing to maintain high-quality content, there’s virtually nothing you need to do to access what’s on offer. While Google BERT is hot off the presses, better understanding what it’s all […]

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5 Undeniable Advantages of SEO for Law Firm Websites

David Juilfs  |  Law Firm Marketing

Law Firm Website SEO

Search engine optimization SEO for law firms is the process of optimizing a website to make it more visible to search engines with the goal of driving traffic to the site for specific queries. It’s a fairly technical and time-consuming process, which is why it’s usually a good idea for lawyers and law firms to […]

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6 Ways To Improve Your Online Presence FAST With Law Firm Marketing

David Juilfs  |  Law Firm Marketing

Online Law Firm Marketing Strategies

  In 2019, most lawyers and law firms can’t just rely on referrals and their reputation to bring clients through the door. Even if business is going well, failing to establish a robust online presence can result in losing out on valuable clients to your competitors. Professionally-developed  law firm marketing online can establish your firm as […]

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5 Proven Lead Generation Strategies for Law Firms

David Juilfs  |  Law Firm Marketing

Proven Lead Generation Strategies for Law Firms

  In marketing parlance, a “lead” is an individual who has expressed interest in a service or product that you offer. For example, if a person calls your law firm after a car accident looking for someone to represent him or her, that person can be called a lead. In the world of digital marketing, […]

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Advanced SEO Strategies for Law Firms

David Juilfs  |  Law Firm Marketing

Advanced SEO Strategies for Law Firms

  The fact that more and more consumers are turning to the internet to find professional services has made competition between service providers fiercer than ever – and law firms are no exception to this trend. The fact that “google” has become a verb just goes to show how common it has become for people […]

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The 5 Fastest Ways to Get Your Law Firm to the 1st Page of Google

David Juilfs  |  Law Firm Marketing

Law Firm SEO Strategies

  Approximately 9 of 10 internet searches are conducted on Google. In today’s world, we count on Google to provide relevant results that are responsive to our search queries, whether we’re trying to buy a pair of shoes or find a lawyer. What’s more, is that people don’t often leave the first page of Google […]

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How to Turn Your Law Firm Website into a Money Making Machine – Part 2

David Juilfs  |  Law Firm Marketing

Law Firm Website Design Strategist

If you are in the business of proving legal services to the public, you have to make it easy for your potential clients to find you online. While searching for a lawyer online may have been uncommon not too long ago, in recent years, more and more consumers are using Internet search engines like Google […]

READ MORE

How to Turn Your Law Firm Website into a Money Making Machine – Part 1

David Juilfs  |  Law Firm Marketing

Law Firm Website Design Strategist

As a solo attorney, managing partner of a law firm, or in-house marketing officer, you know that you’ve got to market your services online. It’s no secret that the legal field is highly competitive, with hundreds or even thousands of attorneys and firms competing to reel in the most high-value cases on a daily basis. […]

READ MORE

How To Use Analytics To Improve Your Law Firm Marketing

David Juilfs  |  Law Firm Marketing

How To Use Analytics To Improve Your Law Firm Marketing

Big data is changing the game, and if you aren’t using analytics to measure, qualify, and quantify your law firm marketing efforts you’re allowing other attorneys in your area of practice to grow their business in your place. Do you have the longest-tenured law firm in your city? Do you rely on name recognition from past marketing […]

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5 Things We Know About Law Firm Marketing (And You Should Too!)

David Juilfs  |  Law Firm Marketing

Law Firm Marketing What You Need To Know

Every law firm is different and each one typically acquires new clients in its own unique way. Some still use direct mail to gain clients, others rely on a strategic web design and a lot of firms that have been practicing for a long time are lucky enough keep getting a steady stream of referrals […]

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SEO For Attorneys: 3 Ways To Boost Your Google Search Engine Visibility

David Juilfs  |  Law Firm Marketing

SEO For Attorneys: 3 Ways To Boost Your Google Search Engine Visibility

If your law firm is experiencing a disconnect between its online presence and obtaining new business, it might be time for an SEO overhaul. Search engine optimization (SEO) should be the first line of action in your organic (unpaid) marketing strategy as, if you’re not on page one, you’re nowhere.   Ranking Your Law Firm […]

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Why Your SEO Blogs Are Necessary Before Panel Discussions

David Juilfs  |  Law Firm Marketing

Why Your SEO Blogs Are Necessary Before Panel Discussions

Presenters often prepare what they want to tell an audience—without considering what their audience is more likely to want to hear. This was a critique in a blog written by Stanford Graduate School of Businessregarding how panel discussions could improve. And there is a reasonable argument to be made for why this may happen for panels […]

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How To Keep Your Law Firm Out Of Trouble With SEO Keywords

David Juilfs  |  Law Firm Marketing

Keep Your Law Firm Out Of Trouble With SEO Keywords

Trending topics on Twitter or Facebook are this decade’s version of hot topics by the water cooler or the breakroom. The convenience of finding out what SEO topics are “moments” or trending helps legal bloggers stay abreast of key issues. However, sometimes those SEO topics may be trending for two very different reasons, and it’s […]

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How To Use SEO Keywords On Your Law Firms Blog To Outrank Bad Reviews

David Juilfs  |  Law Firm Marketing

How To Use SEO Keywords On Your Law Firms Blog To Outrank Bad Reviews

In 2016, the Pew Research Center found that 82 percent of American adults say they sometimes or always read online reviews before they make a new purchase. In addition to taking note of of what people are saying in their reviews, more than two-thirds of regular review readers reportedly believe that the reviews are “generally accurate.” So […]

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Lawyer SEO – The Need For Site Speed And How To Improve Yours

David Juilfs  |  Law Firm Marketing

Law Firm Marketing Company Minneapolis

Did you know that for every second it takes for your site page to load you receive a 7% loss in conversions, according to an Aberdeen Group Report? If your law firms site speed is extremely slow, you could be looking at a significant loss of revenue. What is the ideal load time that will keep visitors […]

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Minneapolis SEO – What is Structured Data Markup And Why Use It

Gorilla Webtactics  |  Law Firm Marketing

Minneapolis Law Firm SEO Agency

One of your number one priorities, when you have an online business, is to try to make the top three spots on SERP’s (search engine results page). As a local business, your Minneapolis SEO (search engine optimization) must be geared towards giving the web crawlers as much information as possible so they (Google, Yahoo, Bing, etc.) can […]

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Content Marketing in Minneapolis – Planning and Developing Your Strategy

Gorilla Webtactics  |  Digital Content Marketing

Content Marketing in Minneapolis - Planning and Developing Your Strategy

Do you have a Digital Content Marketing Strategy in place? If yes, have you been using the same approach for a while or are you ready for an upgrade? If no, it’s never too late to plan for your businesses super successful future! You know your competition is hot on your heels and having an […]

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Minneapolis SEO – Expert Tips for Top 3 Google Listings

Gorilla Webtactics  |  Law Firm Marketing

If you want your Minneapolis business to be one of the top three prized slots on the Google search results page (SERP’s), you will have to strategically employ sophisticated SEO practices to get you there. Google’s algorithm, which determines placement of webpages on SERPs, has gone through various updates over the last five years with one key focus: ensuring […]

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Minneapolis SEO – How to Outrank Your Competitors in Google Local Search

Gorilla Webtactics  |  Law Firm Marketing

Law Firm SEO Company Minneapolis

Are you employing a Local SEO strategy for your business in Minneapolis? You don’t have to spend energy attempting to arrive on page one of Google’s national search engine results page (SERP’s) –you can go local, and have considerably more impact. There is a separate algorithm for national and local searches. Targeting a relevant audience in your geographic […]

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SEO in Minneapolis – What You Need To Know

Gorilla Webtactics  |  Law Firm Marketing

Law Firm Google SEO Agency Minneapolis

Wouldn’t it be nice if every time someone types in keywords in Google related to your company, that your company’s offerings came up on the top of the results page? How about if you knew that in Minneapolis on average, across all industries, the top 5 google search results get over 75% of all traffic? Just imagine the […]

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Top Legal Web Design Trends For 2022

David Juilfs  |  Law Firm Marketing

2022 Law Firm Website Design

Your website should be a reflection of your expertise and authority while adequately demonstrating your brand to a broad audience.   The design of your website accounts for 95% of a user’s first impression, which means that a good-looking website can play a role in growing your law firm’s customer base. This is why it […]

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How to Choose the Best Law Firm Web Design Company

David Juilfs  |  Law Firm Marketing

Top Law Firm Website Design Company

People are using the web to search for the information, products, and services that they want. The legal industry is no exception to this growing trend. People are using their smartphones and laptops to find lawyers and get legal help. That’s why your law firm must also have a website that can help you expand […]

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4 Law Firm Web Design Tips That Can Help You Build a Responsive Website

David Juilfs  |  Law Firm Marketing

Web Design Strategies for Law Firms

As smartphones become more affordable, the number of people using mobile phones to access the internet is growing rapidly. According to Statista, mobile accounts for approximately half of the web traffic worldwide. In the third quarter of 2020, mobile devices (excluding tablets) accounted for 50.81% of global website traffic. It has been consistently hovering around […]

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4 Easy Ways to Ruin Your Law Firm Web Design

David Juilfs  |  Law Firm Marketing

Biggest Mistakes With Law Firm Website Design

Today, having a website for your business is not a choice, it’s a must. If you have a law firm, even if it’s a small one, you’ll still need a website. A well-designed and aesthetically appealing website can help you attract new leads for your law firm marketing, make it easy for people to find […]

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5 Things Your Law Firm Web Design Should Never Have

David Juilfs  |  Law Firm Marketing

Law Firm Website Design Mistakes You Should Avoid

One can’t imagine running a law firm without a website today. Even individual lawyers need a sophisticated, attractive, and responsive website to help generate new leads, create brand awareness, and engage with prospects.   In this digital era, your website is going to be the first impression you create on your prospects. That’s why it […]

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6 Amazing Benefits of Minimalist Law Firm Web Design

David Juilfs  |  Law Firm Marketing

Minimalist Law Firm Web Design

Minimalism is not a new concept. In the world of art, music, and other professions, the minimalism movement took root in the late 1960s. It focuses on extreme simplicity of elements to express or convey the message. Recently, however, it has also found application in the web designing domain.   As a minimalist design focuses […]

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5 Website Builders for Law Firms That You Can’t Miss

David Juilfs  |  Law Firm Marketing

Website Builders for Law Firm Website

Gone are the days when having a website for your law firm was considered a fashion statement. With more than 4.5 billion unique Internet users worldwide, having a website has become a necessity for lawyers. It provides a much-needed digital platform for your would-be customers to connect with you.   However, putting together a website […]

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How Web Design Impacts Your Law Firm PPC Marketing

David Juilfs  |  Law Firm Marketing

Web Design Impacts Your Law Firm PPC Marketing

PPC or Pay-Per-Click advertising and web design are terms that we rarely see together. In fact, most people think that PPC management for lawyers and law firm web design often run in silos.   However, they shouldn’t.   With more than 3.5 billion Google searches appearing every day, the competition for the top real estate on the […]

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How to Optimize Your Law Firm Website for Higher Conversions

David Juilfs  |  Law Firm Marketing

Optimizing Law Firm Website

As a website owner, what do you think is the number one goal of your law firm’s website?    That’s correct! It is to generate the maximum number of leads.    However, law firm marketing is one of the most competitive sectors out there. So, having a run-off-mill law firm web design with virtually no […]

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The Benefits of Responsive Website Design For Law Firms

David Juilfs  |  Law Firm Marketing

Responsive Website Design For Law Firms

We are living in an increasingly digitalized world. According to Statista, 4.54 billion people were active internet users as of January 2020.   Image Source   Running a business in this connected world without having a robust online presence is next to impossible. That’s why your law firm needs to build its online brand, which […]

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6 Web Design Mistakes That Lawyers Need to Avoid at All Costs

David Juilfs  |  Law Firm Marketing

Web Design Mistakes That Lawyers Need to Avoid

Having a user-friendly and aesthetically pleasing website for your firm plays a critical role in lawyer SEO. Your website is your primary marketing and branding medium. It is also a digital interface, where not only your present clients, but even potential ones interact with your firm for the first time. This is why you need […]

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Keeping Your Law Firms Website Design Fresh and Professional

David Juilfs  |  Law Firm Marketing

Updating Law Firm Website Design

Law firms, like every other kind of business, have to keep up with the changing times, which means building compelling websites that attract visitors and help transform those visitors into actual clients. In other words, your firm’s website is critical to your bottom line, but many firms struggle with putting this into practice.   In […]

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7 Lawyer Marketing Secrets to Turn More Website Browsers into Clients

David Juilfs  |  Law Firm Marketing

Law Firm Web Design Company Minneapolis

It’s 2019. Everyone knows that in order to be competitive in Lawyer Marketing, your law firm needs to have a robust online presence, including a website that ranks highly in the search engine results pages (SERPs) for the search terms your potential clients are using when they are looking for legal representation. That said, you […]

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How to Turn Your Law Firm Website into a Money Making Machine – Part 2

David Juilfs  |  Law Firm Marketing

Law Firm Website Design Strategist

If you are in the business of proving legal services to the public, you have to make it easy for your potential clients to find you online. While searching for a lawyer online may have been uncommon not too long ago, in recent years, more and more consumers are using Internet search engines like Google […]

READ MORE

How to Turn Your Law Firm Website into a Money Making Machine – Part 1

David Juilfs  |  Law Firm Marketing

Law Firm Website Design Strategist

As a solo attorney, managing partner of a law firm, or in-house marketing officer, you know that you’ve got to market your services online. It’s no secret that the legal field is highly competitive, with hundreds or even thousands of attorneys and firms competing to reel in the most high-value cases on a daily basis. […]

READ MORE

Growth Driven Design –The Future of Website Design For Attorneys

Gorilla Webtactics  |  Law Firm Marketing

Growth Driven Design -The Future of Website Re-design in Minneapolis

Growth Driven Design (GDD) is the latest trend taking place in the website development and design industry. Why are more and more businesses choosing this approach for their law firm? To understand the widespread adoption of this new agile strategy let me unpack all of the elements of GDD and why it is so cost […]

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4 Digital Marketing Rules That Law Firms Should Never Break

David Juilfs  |  Law Firm Marketing

Lawyer Marketing Strategy

Thanks to the increased penetration of the internet, digital marketing has flourished in recent years. Virtually every industry and niche in the world have already started using this new form of marketing to increase brand awareness, generate leads, and build a dedicated customer base.   Although the adoption of digital marketing in the legal industry […]

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Top 4 Lawyer PPC Campaign Management Tips

David Juilfs  |  Law Firm Marketing

Tips for Winning More Clients with Law Firm PPC

Pay-Per-Click (PPC) advertising is one of the most effective paid law firm marketing strategies. According to WordStream, the average click-through rate in Google AdWords, which is the most popular form of PPC, for the legal industry was 2.93% in 2018.   As it allows your law firm advertisements to appear above organic search, you can […]

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The Secrets To Getting More Law Firm Reviews

David Juilfs  |  Law Firm Marketing

Law Firm Marketing Google Reviews

Online reviews have become something of a gold standard when it comes to law firm marketing. Potential clients go online to find the legal services they need, and the first-hand information shared in reviews can be extremely compelling. After all, here are people who’ve already employed the legal services sought, and they have information to […]

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Should Your Law Firms Marketing Agency Be Pushing For Reviews?

David Juilfs  |  Lawyer Reviews

Law Firm Marketing Online Reviews Minneapolis

After more than five decades, the Yellow Pages will stop being available for print as of January 2019. We live in a digital world where the number of daily searches on Google alone are calculated at 3.5 billion—1.2 trillion searches per year worldwide. And with Internet users transitioning from books that weigh almost four pounds to simply clicking […]

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Understand the Most Common Lawyer SEO Obstacles You Will Face

David Juilfs  |  Law Firm Marketing

SEO Challenges For Legal Niche

Lawyer SEO is one of the best ways to boost your online presence and increase your conversions in this digitally-driven world. According to data from Datareportal, 81% of people searched online for a product or service in July 2020. In other words, if you want your legal practice to thrive, you need to invest in […]

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How to Create Meta Descriptions That’ll Boost Your Lawyer SEO

David Juilfs  |  Law Firm Marketing

Law Firms Can Create Compelling Meta Descriptions

Meta description is an HTML element that describes the content of a web page. You can usually see it in the search results as a snippet of text. Here is a screenshot of what it looks like. One of the primary purposes of a meta description is to offer a brief description of your webpage […]

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The 5 Biggest Mistakes Law Firms Are Making With Legal Marketing

David Juilfs  |  Law Firm Marketing

The 5 Biggest Mistakes Law Firms Are Making With Legal Marketing

Are you your law firm’s own worst enemy? At Gorilla Webtactics, our legal marketing agency surveyed 70% of law firms in Minnesota to better understand the most common things holding legal practices back from growth. What we found may surprise you. Many law firms make the same marketing mistakes, and by addressing these 5 key areas of […]

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4 Key Qualities of a Legal Marketing Agency That You Can Trust

David Juilfs  |  Law Firm Marketing

4 Key Qualities of a Legal Marketing Agency That You Can Trust

Considering hiring a legal marketing agency to grow your client list and attract new business? You’re making a great decision. This is especially true if you plan to make acquiring clients through internet search your primary marketing focus this year. 77% of Americans now own a smartphone, according to Pew Research, which means that searching for […]

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Minneapolis SEO – Expert Tips for Top 3 Google Listings

Gorilla Webtactics  |  Law Firm Marketing

If you want your Minneapolis business to be one of the top three prized slots on the Google search results page (SERP’s), you will have to strategically employ sophisticated SEO practices to get you there. Google’s algorithm, which determines placement of webpages on SERPs, has gone through various updates over the last five years with one key focus: ensuring […]

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All You Need to Know About The Metaverse For Lawyers and Law Firms

David Juilfs  |  Law Firm Marketing

  With increasing competition in the legal industry, law firms have to update their marketing efforts to sustain their presence in the digital and physical setup. The best way to do that in the current digital ecosystem is by creating marketing strategies that can be easily accommodated in the metaverse.   The metaverse goes beyond […]

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How the Metaverse Is Changing Law Firm Digital Marketing

David Juilfs  |  Law Firm Marketing

Lawyer Marketing in the Metavers

Although the metaverse has been in development for a while, it gained significant attention when Facebook changed its name to Meta in a bid to associate itself with the future of the internet. This rebranding enabled the social media giant to navigate attention away from all the bad press around data harvesting, privacy violations, and […]

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How to Create Lawyer PPC Landing Pages That Convert?

David Juilfs  |  Law Firm Marketing

Legal Landing Pages Are Helping Lawyers Turn Prospects Into Clients

Pay-Per-Click advertising is one of the best ways to generate more leads and sales conversions for your law firm. When it comes to paid digital advertising, research states that the Average Conversion Rate (CVR) for the legal industry on Google Search is 6.98% and 1.84% on Google Display Network (GDN). It is the second-highest conversion […]

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5 Website Builders for Law Firms That You Can’t Miss

David Juilfs  |  Law Firm Marketing

Website Builders for Law Firm Website

Gone are the days when having a website for your law firm was considered a fashion statement. With more than 4.5 billion unique Internet users worldwide, having a website has become a necessity for lawyers. It provides a much-needed digital platform for your would-be customers to connect with you.   However, putting together a website […]

READ MORE

Local Lawyer SEO: 5 Google My Business Listing Optimization Tips for Attorneys

David Juilfs  |  Law Firm Marketing

Google My Business Page Optimizations Tips for Lawyers & Law Firms

Creating a Google My Business (GMB) account is perhaps one of the best lawyer SEO marketing strategies to improve your local search result ranking. It can also establish your presence prominently across local search (SERP real estate) and Google Maps (mobile search), allowing you to stand apart from your local competitors.   Usually, your GMB […]

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The 3 Most Beneficial Law Firm Marketing Tools For Lawyers

David Juilfs  |  Law Firm Marketing

Law Firm Marketing Tools

These days, law firms must do a lot more than just practice law. In the past, referrals were often enough to sustain a practice, but in today’s market where you must compete with DIY services like LegalZoom or Rocket Lawyer as well as on-demand paralegals and other alternative legal suppliers, marketing is becoming even more […]

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Re-Marketing in Minneapolis – How It Works and Why Advertisers Use It

Gorilla Webtactics  |  Law Firm Marketing

Re-Marketing in Minneapolis - How It Works and Why Advertisers Use It

Remarketing is an effective way to re-engage with any visitor who has arrived at your site, looked around at your products or services but has left without making a purchase. Only about 2% of users will convert when they first visit your website. A recent Sale Cycle report notes that 75% of people who add an item […]

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Minneapolis SEO – How to Outrank Your Competitors in Google Local Search

Gorilla Webtactics  |  Law Firm Marketing

Law Firm SEO Company Minneapolis

Are you employing a Local SEO strategy for your business in Minneapolis? You don’t have to spend energy attempting to arrive on page one of Google’s national search engine results page (SERP’s) –you can go local, and have considerably more impact. There is a separate algorithm for national and local searches. Targeting a relevant audience in your geographic […]

READ MORE

SEO in Minneapolis – What You Need To Know

Gorilla Webtactics  |  Law Firm Marketing

Law Firm Google SEO Agency Minneapolis

Wouldn’t it be nice if every time someone types in keywords in Google related to your company, that your company’s offerings came up on the top of the results page? How about if you knew that in Minneapolis on average, across all industries, the top 5 google search results get over 75% of all traffic? Just imagine the […]

READ MORE

Local Lawyer SEO: 5 Google My Business Listing Optimization Tips for Attorneys

David Juilfs  |  Law Firm Marketing

Google My Business Page Optimizations Tips for Lawyers & Law Firms

Creating a Google My Business (GMB) account is perhaps one of the best lawyer SEO marketing strategies to improve your local search result ranking. It can also establish your presence prominently across local search (SERP real estate) and Google Maps (mobile search), allowing you to stand apart from your local competitors.   Usually, your GMB […]

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Google Bert, and What it Means for Your Law Firm SEO

David Juilfs  |  Law Firm Marketing

Law Firm SEO Updates

Google has rolled out a new search query update called BERT that’s poised to help potential clients find your firm more easily. Further, other than continuing to maintain high-quality content, there’s virtually nothing you need to do to access what’s on offer. While Google BERT is hot off the presses, better understanding what it’s all […]

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Advanced SEO Strategies for Law Firms

David Juilfs  |  Law Firm Marketing

Advanced SEO Strategies for Law Firms

  The fact that more and more consumers are turning to the internet to find professional services has made competition between service providers fiercer than ever – and law firms are no exception to this trend. The fact that “google” has become a verb just goes to show how common it has become for people […]

READ MORE

The 5 Fastest Ways to Get Your Law Firm to the 1st Page of Google

David Juilfs  |  Law Firm Marketing

Law Firm SEO Strategies

  Approximately 9 of 10 internet searches are conducted on Google. In today’s world, we count on Google to provide relevant results that are responsive to our search queries, whether we’re trying to buy a pair of shoes or find a lawyer. What’s more, is that people don’t often leave the first page of Google […]

READ MORE

SEO For Attorneys: 3 Ways To Boost Your Google Search Engine Visibility

David Juilfs  |  Law Firm Marketing

SEO For Attorneys: 3 Ways To Boost Your Google Search Engine Visibility

If your law firm is experiencing a disconnect between its online presence and obtaining new business, it might be time for an SEO overhaul. Search engine optimization (SEO) should be the first line of action in your organic (unpaid) marketing strategy as, if you’re not on page one, you’re nowhere.   Ranking Your Law Firm […]

READ MORE

Why Your SEO Blogs Are Necessary Before Panel Discussions

David Juilfs  |  Law Firm Marketing

Why Your SEO Blogs Are Necessary Before Panel Discussions

Presenters often prepare what they want to tell an audience—without considering what their audience is more likely to want to hear. This was a critique in a blog written by Stanford Graduate School of Businessregarding how panel discussions could improve. And there is a reasonable argument to be made for why this may happen for panels […]

READ MORE

How To Keep Your Law Firm Out Of Trouble With SEO Keywords

David Juilfs  |  Law Firm Marketing

Keep Your Law Firm Out Of Trouble With SEO Keywords

Trending topics on Twitter or Facebook are this decade’s version of hot topics by the water cooler or the breakroom. The convenience of finding out what SEO topics are “moments” or trending helps legal bloggers stay abreast of key issues. However, sometimes those SEO topics may be trending for two very different reasons, and it’s […]

READ MORE

How To Use SEO Keywords On Your Law Firms Blog To Outrank Bad Reviews

David Juilfs  |  Law Firm Marketing

How To Use SEO Keywords On Your Law Firms Blog To Outrank Bad Reviews

In 2016, the Pew Research Center found that 82 percent of American adults say they sometimes or always read online reviews before they make a new purchase. In addition to taking note of of what people are saying in their reviews, more than two-thirds of regular review readers reportedly believe that the reviews are “generally accurate.” So […]

READ MORE

Lawyer SEO – The Need For Site Speed And How To Improve Yours

David Juilfs  |  Law Firm Marketing

Law Firm Marketing Company Minneapolis

Did you know that for every second it takes for your site page to load you receive a 7% loss in conversions, according to an Aberdeen Group Report? If your law firms site speed is extremely slow, you could be looking at a significant loss of revenue. What is the ideal load time that will keep visitors […]

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The Metaverse Could Be A Problem

David Juilfs  |  Uncategorized

How To Transition To A Better Law Firm Marketing Agency (Seamlessly)

David Juilfs  |  Uncategorized

Transitioning Law Firm Marketing Agencies

There’s nothing more frustrating than working with a marketing agency that doesn’t give you what you want. For some it’s poor customer service and for others it’s just bad results. Regardless of your case, the moment a marketing agency stops caring about your firm or giving you what you need it’s time to transition to […]

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