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4 Key Qualities of a Legal Marketing Agency That You Can Trust

Considering hiring a legal marketing agency to grow your client list and attract new business? You’re making a great decision. This is especially true if you plan to make acquiring clients through internet search your primary marketing focus this year. 77% of Americans now own a smartphone, according to Pew Research, which means that searching for […]

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5 Proven Lead Generation Strategies for Law Firms

  In marketing parlance, a “lead” is an individual who has expressed interest in a service or product that you offer. For example, if a person calls your law firm after a car accident looking for someone to represent him or her, that person can be called a lead. In the world of digital marketing, […]

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5 Things We Know About Law Firm Marketing (And You Should Too!)

Every law firm is different and each one typically acquires new clients in its own unique way. Some still use direct mail to gain clients, others rely on a strategic web design and a lot of firms that have been practicing for a long time are lucky enough keep getting a steady stream of referrals […]

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5 Ways to Maximize Your Law Firm Marketing Agencies Leads

Acquiring good leads is only half of the equation when it comes to the sales process. Converting these leads into clients is arguably the more important half. How well a law firm converts potential clients into paying customers is what determines the ROI for each marketing campaign. The number of leads a company manages to […]

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6 Ways To Improve Your Online Presence FAST With Law Firm Marketing

  In 2019, most lawyers and law firms can’t just rely on referrals and their reputation to bring clients through the door. Even if business is going well, failing to establish a robust online presence can result in losing out on valuable clients to your competitors. Professionally-developed  law firm marketing online can establish your firm as […]

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7 Lawyer Marketing Secrets to Turn More Website Browsers into Clients

It’s 2019. Everyone knows that in order to be competitive in Lawyer Marketing, your law firm needs to have a robust online presence, including a website that ranks highly in the search engine results pages (SERPs) for the search terms your potential clients are using when they are looking for legal representation. That said, you […]

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Advanced SEO Strategies for Law Firms

  The fact that more and more consumers are turning to the internet to find professional services has made competition between service providers fiercer than ever – and law firms are no exception to this trend. The fact that “google” has become a verb just goes to show how common it has become for people […]

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Choosing the Right Law Firm Marketing Agency for You

  Many lawyers get to the point where there realize they need to choose a law firm marketing company to grow more but have no idea where to begin. There’s certainly no shortage of agencies to choose from, even when you limit your search to those that focus specifically on working with law firms. The […]

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Creating Efficiencies Using Law Firm Marketing Automation

These days, law firms have a lot on their plate aside from practicing law. In the past, referrals were generally enough to carry on a practice. However, in the current market, you must compete with DIY services along with on-demand paralegals and other alternative legal suppliers. This means that marketing has become even more important […]

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How to Communicate With Your Law Firm Marketing Agency

According to Forbes, law firms need strong communication with their marketing agency in order to prevent unhappiness. But communicating with a marketing team (even a very experienced one) can be challenging. Marketers may use jargon and buzzwords which attorneys are unfamiliar with, and even the most savvy digital marketer may struggle to grasp the legal […]

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How to Reach Legal Prospects Early in The Decision-Making Process

  Reaching clients or customers early in the decision-making process is important in any industry, including law. In fact, it may be particularly important for law firms to reach clients as soon as they can, as legal consumers tend to invest a significant amount of time and energy into developing a relationship with an attorney, […]

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How to Turn Your Law Firm Website into a Money Making Machine – Part 1

As a solo attorney, managing partner of a law firm, or in-house marketing officer, you know that you’ve got to market your services online. It’s no secret that the legal field is highly competitive, with hundreds or even thousands of attorneys and firms competing to reel in the most high-value cases on a daily basis. […]

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How to Turn Your Law Firm Website into a Money Making Machine – Part 2

If you are in the business of proving legal services to the public, you have to make it easy for your potential clients to find you online. While searching for a lawyer online may have been uncommon not too long ago, in recent years, more and more consumers are using Internet search engines like Google […]

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How To Use Analytics To Improve Your Law Firm Marketing

Big data is changing the game, and if you aren’t using analytics to measure, qualify, and quantify your law firm marketing efforts you’re allowing other attorneys in your area of practice to grow their business in your place. Do you have the longest-tenured law firm in your city? Do you rely on name recognition from past marketing […]

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Law Firm Marketing – 3 Ways to Attract More Clients Through Email

Ah, email. Before the days of “click to send,” Law Firms had to take substantial—and often expensive—measures to attract new clients. Billboards, TV commercials, and full-page telephone directory listings may have been effective, but without significant advertising funds new and smaller law firms were overshadowed by established mega-firms with deep pockets. But now thanks to email, […]

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Law Firm Marketing – 3 Ways to Use Content to Get More Clients

“To do a common thing uncommonly well brings success.” As the founder of the multi-billion-dollar H.J. Heinz Company, Henry J. Heinz understood something that eludes many struggling law firms and solo practitioners; while any lawyer or firm can create marketing content, those who offer content that is relevant, helpful, and engaging to their target audience have […]

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Lawyer PPC – Lowering Your Law Firms Cost Per Conversion

  Are your Pay-per-click costs skyrocketing? Are you searching for ways to lower your Law Firms current PPC Advertising outlay? Let me show you how you can go about making your current Google AdWords campaign competitive and cost effective at the same time. Here goes… First up –lower your bids. This results in a lower maximum […]

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Proven Law Firm Marketing Strategies in 2019

  In 2009, the legal market reached over-saturation, and law firms continue to feel the repercussions  10 years later. As a result, the competition for elite legal talent is more fierce, and finding best-fit clients is more difficult. This is an across-the-board trend that the majority of firms experience in one way or another. The […]

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SEO For Attorneys: 3 Ways To Boost Your Google Search Engine Visibility

If your law firm is experiencing a disconnect between its online presence and obtaining new business, it might be time for an SEO overhaul. Search engine optimization (SEO) should be the first line of action in your organic (unpaid) marketing strategy as, if you’re not on page one, you’re nowhere. Ranking Your Law Firm For […]

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The 3 Most Beneficial Law Firm Marketing Tools For Lawyers

These days, law firms must do a lot more than just practice law. In the past, referrals were often enough to sustain a practice, but in today’s market where you must compete with DIY services like LegalZoom or Rocket Lawyer as well as on-demand paralegals and other alternative legal suppliers, marketing is becoming even more […]

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The 5 Biggest Mistakes Law Firms Are Making With Legal Marketing

Are you your law firm’s own worst enemy? At Gorilla Webtactics, our legal marketing agency surveyed 70% of law firms in Minnesota to better understand the most common things holding legal practices back from growth. What we found may surprise you. Many law firms make the same marketing mistakes, and by addressing these 5 key areas of […]

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The 5 Fastest Ways to Get Your Law Firm to the 1st Page of Google

  Approximately 9 of 10 internet searches are conducted on Google. In today’s world, we count on Google to provide relevant results that are responsive to our search queries, whether we’re trying to buy a pair of shoes or find a lawyer. What’s more, is that people don’t often leave the first page of Google […]

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The Generational Shift in Law Firm Marketing and Communications

Get ready Baby Boomers! Law firms all over the world are starting to experience a major shift in client and partner demographics. The Millennials are here, and they are distinctively different from the older Generation X and Baby Boomers when it comes to their values and communication preferences. Millennials will make up about 50 percent […]

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Why Exactly Buyer Personas Matter In Your Law Firm Marketing

Hubspot defines buyer personas as: “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”Wondering why this matters for your law firm? The foundation of any marketing campaign (including law firm marketing) is creating specific buyer (or in this case client) personas. In so doing, you’re defining each of […]

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2018 Digital Legal Marketing Trends For Law Firms

The legal profession is undergoing a digital transformation, much like every other industry. With all the productivity and security technology currently on offer, we may be overlooking one aspect of how tech can provide immediate value to law firms, and that is in the area of digital Legal Marketing. Marketing is a broad subject and […]

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Should Your Law Firms Marketing Agency Be Pushing For Reviews?

After more than five decades, the Yellow Pages will stop being available for print as of January 2019. We live in a digital world where the number of daily searches on Google alone are calculated at 3.5 billion—1.2 trillion searches per year worldwide. And with Internet users transitioning from books that weigh almost four pounds to simply clicking […]

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2018 Digital Legal Marketing Trends For Law Firms

The legal profession is undergoing a digital transformation, much like every other industry. With all the productivity and security technology currently on offer, we may be overlooking one aspect of how tech can provide immediate value to law firms, and that is in the area of digital Legal Marketing. Marketing is a broad subject and […]

READ MORE

4 Key Qualities of a Legal Marketing Agency That You Can Trust

Considering hiring a legal marketing agency to grow your client list and attract new business? You’re making a great decision. This is especially true if you plan to make acquiring clients through internet search your primary marketing focus this year. 77% of Americans now own a smartphone, according to Pew Research, which means that searching for […]

READ MORE

The 5 Biggest Mistakes Law Firms Are Making With Legal Marketing

Are you your law firm’s own worst enemy? At Gorilla Webtactics, our legal marketing agency surveyed 70% of law firms in Minnesota to better understand the most common things holding legal practices back from growth. What we found may surprise you. Many law firms make the same marketing mistakes, and by addressing these 5 key areas of […]

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Content Marketing in Minneapolis – Planning and Developing Your Strategy

Do you have a Digital Content Marketing Strategy in place? If yes, have you been using the same approach for a while or are you ready for an upgrade? If no, it’s never too late to plan for your businesses super successful future! You know your competition is hot on your heels and having an […]

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FREE Ready-to-use Facebook Templates To Generate HVAC Leads Now

Last week we discussed the tactic of email marketing templates, so the general idea should be familiar terrain by now. This week’s lesson delves further into the world of templates to help you optimize your marketing efforts. Only now, instead of email, we’re turning our attention to Facebook in our quest for HVAC leads. Graphic design […]

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3 Valuable Email Templates To Boost A/C Sales Today

Today, my friends, I’m going to share something revolutionary with you (and it only takes five minutes or less). I’m sharing a very specific tactic with you, yes, but what am I really showing you how to do? I’m showing you how to make more money in less time. That’s the power of strategic digital marketing. The magic of email templates […]

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How to Save Time and Scale Your Business in Minneapolis Using Email Automation

Emails are still the most effective way to generate and convert quality leads. According to Marketing Sherpa, email marketing has a 2x higher return on investment than cold calling, networking or trade shows. You probably already know this information and have been sending out compelling email content for years. But have you invested in email automation? Are […]

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Minneapolis SEO – How to Outrank Your Competitors in Google Local Search

Are you employing a Local SEO strategy for your business in Minneapolis? You don’t have to spend energy attempting to arrive on page one of Google’s national search engine results page (SERP’s) –you can go local, and have considerably more impact. There is a separate algorithm for national and local searches. Targeting a relevant audience in your geographic […]

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Minneapolis SEO – The Need For Site Speed And How To Improve Yours

Did you know that for every second it takes for your site page to load you receive a 7% loss in conversions, according to an Aberdeen Group Report? If your site speed is extremely slow, you could be looking at a significant loss of revenue. What is the ideal load time that will keep visitors on your […]

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Minneapolis SEO – What is Structured Data Markup And Why Use It

One of your number one priorities, when you have an online business, is to try to make the top three spots on SERP’s (search engine results page). As a local business, your Minneapolis SEO (search engine optimization) must be geared towards giving the web crawlers as much information as possible so they (Google, Yahoo, Bing, etc.) can […]

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SEO in Minneapolis – What You Need To Know

Wouldn’t it be nice if every time someone types in keywords in Google related to your company, that your company’s offerings came up on the top of the results page? How about if you knew that in Minneapolis on average, across all industries, the top 5 google search results get over 75% of all traffic? Just imagine the […]

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Advanced SEO Strategies for Law Firms

  The fact that more and more consumers are turning to the internet to find professional services has made competition between service providers fiercer than ever – and law firms are no exception to this trend. The fact that “google” has become a verb just goes to show how common it has become for people […]

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How To Keep Your Law Firm Out Of Trouble With SEO Keywords

Trending topics on Twitter or Facebook are this decade’s version of hot topics by the water cooler or the breakroom. The convenience of finding out what SEO topics are “moments” or trending helps legal bloggers stay abreast of key issues. However, sometimes those SEO topics may be trending for two very different reasons, and it’s […]

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How To Use SEO Keywords On Your Law Firms Blog To Outrank Bad Reviews

In 2016, the Pew Research Center found that 82 percent of American adults say they sometimes or always read online reviews before they make a new purchase. In addition to taking note of of what people are saying in their reviews, more than two-thirds of regular review readers reportedly believe that the reviews are “generally accurate.” So […]

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SEO For Attorneys: 3 Ways To Boost Your Google Search Engine Visibility

If your law firm is experiencing a disconnect between its online presence and obtaining new business, it might be time for an SEO overhaul. Search engine optimization (SEO) should be the first line of action in your organic (unpaid) marketing strategy as, if you’re not on page one, you’re nowhere. Ranking Your Law Firm For […]

READ MORE

The 5 Fastest Ways to Get Your Law Firm to the 1st Page of Google

  Approximately 9 of 10 internet searches are conducted on Google. In today’s world, we count on Google to provide relevant results that are responsive to our search queries, whether we’re trying to buy a pair of shoes or find a lawyer. What’s more, is that people don’t often leave the first page of Google […]

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Why Your SEO Blogs Are Necessary Before Panel Discussions

Presenters often prepare what they want to tell an audience—without considering what their audience is more likely to want to hear. This was a critique in a blog written by Stanford Graduate School of Businessregarding how panel discussions could improve. And there is a reasonable argument to be made for why this may happen for panels […]

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3 Key Hacks to Rank Top 3 in Google Maps HVAC Listings

Today I’m going to teach you how to dominate two of the most vital components of Local SEO: your Google Maps ranking, and the total number of reviews you have on Google.  Both offer massive advantages over your competitors in terms of credibility and visibility.  Which of course equates to moreHVAC leads in less time than your competitors.  The […]

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Minneapolis SEO – Expert Tips for Top 3 Google Listings

If you want your Minneapolis business to be one of the top three prized slots on the Google search results page (SERP’s), you will have to strategically employ sophisticated SEO practices to get you there. Google’s algorithm, which determines placement of webpages on SERPs, has gone through various updates over the last five years with one key focus: ensuring […]

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Google Home Service Ads – The Future Of HVAC Marketing

Google Home Service Ads (HSA) represents an additional digital marketing arrow in your quiver of techniques—one of the most advantageous HVAC Marketing channels yet. It’s uniquely oriented to get your site to the top of Google’s search results, and the top of your prospects’ minds. For instance, when you Google “ac repair phoenix”, these ads appear before […]

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Lawyer PPC – Lowering Your Law Firms Cost Per Conversion

  Are your Pay-per-click costs skyrocketing? Are you searching for ways to lower your Law Firms current PPC Advertising outlay? Let me show you how you can go about making your current Google AdWords campaign competitive and cost effective at the same time. Here goes… First up –lower your bids. This results in a lower maximum […]

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Re-Marketing in Minneapolis – How It Works and Why Advertisers Use It

Remarketing is an effective way to re-engage with any visitor who has arrived at your site, looked around at your products or services but has left without making a purchase. Only about 2% of users will convert when they first visit your website. A recent Sale Cycle report notes that 75% of people who add an item […]

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7 Lawyer Marketing Secrets to Turn More Website Browsers into Clients

It’s 2019. Everyone knows that in order to be competitive in Lawyer Marketing, your law firm needs to have a robust online presence, including a website that ranks highly in the search engine results pages (SERPs) for the search terms your potential clients are using when they are looking for legal representation. That said, you […]

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Growth Driven Design –The Future of Website Re-design in Minneapolis

Growth Driven Design (GDD) is the latest trend taking place in the website development and design industry. Why are more and more businesses choosing this approach for their businesses in Minneapolis? To understand the widespread adoption of this new agile strategy let me unpack all of the elements of GDD and why it is so […]

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Land More HVAC Leads with a Killer Landing Page Design

Landing pages are phenomenal digital marketing tools.  If you’re intelligent about how you handle them, they can repay you for time invested in no time at all.  For the uninitiated, what exactly is a landing page?  Just as the name implies, a landing page is a page that people land on to place an order, […]

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