When a debtor wants to file bankruptcy the majority of them go to the internet for assistance. There are, nevertheless, a large number of law firms to choose from making it increasingly harder to get found online and grow your firm. Therefore, utilizing marketing services specifically for lawyers, such as Gorilla Webtactics can help. […]
One of the most common complaints or misconceptions against law firm marketing is that it can be difficult to measure results and ROI. Let’s take a look at television commercials, for example. While you can estimate the number of people who see a television ad based on the ratings for a particular program, it […]
When it comes to bankruptcy lead generation through digital marketing, it’s tempting to get caught up in the technicalities of everything. After all, there’s a wide array of tools that allows us to track, monitor, and optimize the entire sales funnel process. From Google Analytics to website heat maps, we can measure every action […]
Many American consumers and businesses file bankruptcy each year, and with today’s current events, we don’t see this year being any different. A large percentage of these people will begin the process by searching online for relevant bankruptcy information. Some may even begin searching for a lawyer immediately. According to surveys from those who […]
In 2019, 484,000 and 283,000 bankruptcies were filed under Chapter 7 and Chapter 13 respectively in the United States. Although it looks like a huge number of cases, the number of bankruptcies is on the rise. As a result of COVID-19, this niche is fast becoming a highly competitive one, with law firms leaving no […]
Do you have a Digital Content Marketing Strategy in place? If yes, have you been using the same approach for a while or are you ready for an upgrade? If no, it’s never too late to plan for your businesses super successful future! You know your competition is hot on your heels and having an […]
The United States has its fair share of lawyers in private practice – about 975,000, according to some estimates – and with all the competition out there, it’s no wonder that reaching potential clients can be difficult. Nevertheless, attorneys are not interchangeable, and your firm has highly specific assets that can translate into a good […]
Emails are still the most effective way to generate and convert quality leads. According to Marketing Sherpa, email marketing has a 2x higher return on investment than cold calling, networking or trade shows. You probably already know this information and have been sending out compelling email content for years. But have you invested in email automation? Are […]
In 2019, 484,000 and 283,000 bankruptcies were filed under Chapter 7 and Chapter 13 respectively in the United States. Although it looks like a huge number of cases, the number of bankruptcies is on the rise. As a result of COVID-19, this niche is fast becoming a highly competitive one, with law firms leaving no […]
Your law firm has a lot to offer, and the name of the game is parlaying your legal strengths into new clients. Your website is your calling card and your portal into your potential clients’ thought processes when they’re looking for legal expertise. The trick is making your online offerings the strongest they can be […]
With increasing competition in the legal industry, law firms have to update their marketing efforts to sustain their presence in the digital and physical setup. The best way to do that in the current digital ecosystem is by creating marketing strategies that can be easily accommodated in the metaverse. The metaverse goes beyond […]
Your website should be a reflection of your expertise and authority while adequately demonstrating your brand to a broad audience. The design of your website accounts for 95% of a user’s first impression, which means that a good-looking website can play a role in growing your law firm’s customer base. This is why it […]
Like all other industries, law firms have also had to transition to the digital realm for advertising, marketing, lead generation and other business needs in the wake of the pandemic. After all, online marketing is the only reprieve from the cut-throat competition in the industry. Chief among digital marketing strategies is inbound marketing, a […]
Although the metaverse has been in development for a while, it gained significant attention when Facebook changed its name to Meta in a bid to associate itself with the future of the internet. This rebranding enabled the social media giant to navigate attention away from all the bad press around data harvesting, privacy violations, and […]
Any legal firm advertising should include SEO or optimizing a lawyer’s website’s visibility. Law firms who use SEO to improve their organic search engine rankings (not sponsored) rankings are much more successful in obtaining more clients from their target practice area. However, creating, executing, and sustaining an effective SEO plan takes a lot of time, […]
Many law firms had to change how they provide legal assistance and do businesses over the last two years. One-on-one meetings with clients became impossible, and hearings were delayed for months, causing immense stress and anger for clients and the legal fraternity alike. And as the world emerges from the ravages of a raging […]
Marketing teams worldwide rely heavily on technology to get the results they need. And legal marketing is no different. It’s time to look beyond conventional solutions and invest in emerging marketing automation technologies that reduce costs and refine the customer journey to generate and nurture qualified leads. On top of that, studies have shown […]
When a debtor wants to file bankruptcy the majority of them go to the internet for assistance. There are, nevertheless, a large number of law firms to choose from making it increasingly harder to get found online and grow your firm. Therefore, utilizing marketing services specifically for lawyers, such as Gorilla Webtactics can help. […]
Online marketing – social networking, lead generation, emailing, and everything else — is among the most effective methods for your law practice to raise brand recognition, expand its customer base, and boost its revenue. However, according to a survey conducted by the Legal Marketing Association (LMA), nearly half of [legal practitioner] respondents said they […]
One of the most common complaints or misconceptions against law firm marketing is that it can be difficult to measure results and ROI. Let’s take a look at television commercials, for example. While you can estimate the number of people who see a television ad based on the ratings for a particular program, it […]
When it comes to bankruptcy lead generation through digital marketing, it’s tempting to get caught up in the technicalities of everything. After all, there’s a wide array of tools that allows us to track, monitor, and optimize the entire sales funnel process. From Google Analytics to website heat maps, we can measure every action […]
Many American consumers and businesses file bankruptcy each year, and with today’s current events, we don’t see this year being any different. A large percentage of these people will begin the process by searching online for relevant bankruptcy information. Some may even begin searching for a lawyer immediately. According to surveys from those who […]
If your law firm is looking to get into lead generation, one of the best mediums to consider is Local Service Ads. We know that Google is one of the first places where prospective clients go to find an attorney, and Local Service Ads can help your law firm appear first. How? Local […]
Before the internet came along, law firm marketing involved nothing more than placing advertisements on billboards, local newspapers, TV, and Yellow Pages. However, things have changed considerably over the last couple of decades. Traditional marketing is almost non-existent as an increasing number of people are getting access to internet-powered smartphones. If you want your […]
Today, almost every law firm has a website. However, they can rarely take full advantage of it to generate more leads and expand their online presence. Most attorneys are not even aware of digital marketing tactics like lawyer PPC, which is one of the best ways to generate better leads and win more clients. […]
Your law firm needs an excellent web presence if you want to survive in this digital era. Search Engine Optimization or SEO is a digital marketing discipline that helps improve your website’s appearance in online searches. The number of internet users is increasing rapidly, with an average of more than 875,000 new internet users […]
People are using the web to search for the information, products, and services that they want. The legal industry is no exception to this growing trend. People are using their smartphones and laptops to find lawyers and get legal help. That’s why your law firm must also have a website that can help you expand […]
Although each law firm is different, they all have one thing in common: the need to grow their practice as quickly and efficiently as possible. Online marketing is probably the best way to expand your legal practice in today’s digitalized world. Without any data, however, your digital marketing efforts will be futile. Digital law […]
The digital marketing landscape is constantly evolving as new technologies keep entering the market. Paid advertising, which is a crucial part of the digital marketing ecosystem, is no exception to this trend. One of the relatively recent additions to this industry is the introduction of Responsive Search Ads (RSAs) by Google. This new form […]
Whether it is a guest post or on-site blog or the website itself, your content is incomplete without the right set of keywords. Keywords help you reach out to your target audience with ease, bringing in better-qualified leads and higher revenue for every dollar you spend on your law firm SEO marketing. Finding the […]
As smartphones become more affordable, the number of people using mobile phones to access the internet is growing rapidly. According to Statista, mobile accounts for approximately half of the web traffic worldwide. In the third quarter of 2020, mobile devices (excluding tablets) accounted for 50.81% of global website traffic. It has been consistently hovering around […]
Almost a decade ago, yellow pages were the best way to look for a lawyer. In recent years, however, people have started using their smartphones to search for the best lawyer closest to their location. In other words, like most other businesses, lawyers also need a strong online presence if they want to succeed. […]
Pay-Per-Click (PPC) advertising is one of the most effective paid law firm marketing strategies. According to WordStream, the average click-through rate in Google AdWords, which is the most popular form of PPC, for the legal industry was 2.93% in 2018. As it allows your law firm advertisements to appear above organic search, you can […]
Lawyer SEO is one of the best ways to boost your online presence and increase your conversions in this digitally-driven world. According to data from Datareportal, 81% of people searched online for a product or service in July 2020. In other words, if you want your legal practice to thrive, you need to invest in […]
Today, having a website for your business is not a choice, it’s a must. If you have a law firm, even if it’s a small one, you’ll still need a website. A well-designed and aesthetically appealing website can help you attract new leads for your law firm marketing, make it easy for people to find […]
Thanks to the increased penetration of the internet, digital marketing has flourished in recent years. Virtually every industry and niche in the world have already started using this new form of marketing to increase brand awareness, generate leads, and build a dedicated customer base. Although the adoption of digital marketing in the legal industry […]
Pay-Per-Click advertising is one of the best ways to generate more leads and sales conversions for your law firm. When it comes to paid digital advertising, research states that the Average Conversion Rate (CVR) for the legal industry on Google Search is 6.98% and 1.84% on Google Display Network (GDN). It is the second-highest conversion […]
Meta description is an HTML element that describes the content of a web page. You can usually see it in the search results as a snippet of text. Here is a screenshot of what it looks like. One of the primary purposes of a meta description is to offer a brief description of your webpage […]
One can’t imagine running a law firm without a website today. Even individual lawyers need a sophisticated, attractive, and responsive website to help generate new leads, create brand awareness, and engage with prospects. In this digital era, your website is going to be the first impression you create on your prospects. That’s why it […]
As the penetration of the internet increases, the demand for various digital marketing strategies is also growing rapidly. According to the new report published in 2020 by HubSpot, about 64% of marketers actively invest time in Search Engine Optimization (SEO). To cater to this growing demand, thousands of digital marketing agencies, claiming to be the […]
Pay-Per-Click or PPC advertising can help you generate leads relatively quickly. That’s why an increasing number of businesses are investing in paid advertising. According to Statista, in 2019, search advertising spending stood at $104.8 billion worldwide. It is projected to reach around $137 billion by 2022. However, without the right key performance indicators […]
Whether your law firm’s website is outdated or you simply want to add a fresh look to it, you will need to redesign it at some point. However, redesigning comes with a few challenges of its own. One of the biggest concerns after revamping your website is the likelihood of losing your SEO mojo. […]
Minimalism is not a new concept. In the world of art, music, and other professions, the minimalism movement took root in the late 1960s. It focuses on extreme simplicity of elements to express or convey the message. Recently, however, it has also found application in the web designing domain. As a minimalist design focuses […]
Gone are the days when having a website for your law firm was considered a fashion statement. With more than 4.5 billion unique Internet users worldwide, having a website has become a necessity for lawyers. It provides a much-needed digital platform for your would-be customers to connect with you. However, putting together a website […]
Search Engine Optimization or SEO is fast becoming a mainstream digital marketing strategy. According to a recent HubSpot survey, nearly 64% of global companies actively invest in SEO. Law firms are no exception to this trend. One of the critical elements of a successful SEO strategy is, content. The greater impact your content creates, […]
In the increasingly crowded digital space, Pay-Per-Click or PPC advertising will help you cut through the clutter and reach out to your target audience. According to Statista, in 2019, search advertising spending stood at nearly $106.5 billion worldwide. This amount is projected to grow to about $132 billion by 2022. Running successful PPC campaigns, […]
In 2019, 484,000 and 283,000 bankruptcies were filed under Chapter 7 and Chapter 13 respectively in the United States. Although it looks like a huge number of cases, the number of bankruptcies is on the rise. As a result of COVID-19, this niche is fast becoming a highly competitive one, with law firms leaving no […]
We are living in the digital era, where you can find any information, product, or service you want, with just a few clicks. In other words, it is mandatory to have a substantial digital presence for every business and service provider. Lawyers also need to ramp up their online presence. In fact, online marketing […]
PPC or Pay-Per-Click advertising and web design are terms that we rarely see together. In fact, most people think that PPC management for lawyers and law firm web design often run in silos. However, they shouldn’t. With more than 3.5 billion Google searches appearing every day, the competition for the top real estate on the […]
With more than 690 million individual users and 50 million business accounts, LinkedIn is the world’s largest professional network. It is growing at a rate of 21% every year. From the Fortune 500 companies to small businesses, every organization is on LinkedIn. Law firms are no exception to this trend. However, most lawyers fail […]
PPC or pay-per-click advertising is an excellent way to get the attention of your target audience immediately. However, PPC management for lawyers comes with the risk of potential click fraud, which remains the gravest concern for most law firms. Research states that 20% of clicks on PPC ads are fraudulent. The click fraud can […]
As a website owner, what do you think is the number one goal of your law firm’s website? That’s correct! It is to generate the maximum number of leads. However, law firm marketing is one of the most competitive sectors out there. So, having a run-off-mill law firm web design with virtually no […]
We are living in an increasingly digitalized world. According to Statista, 4.54 billion people were active internet users as of January 2020. Image Source Running a business in this connected world without having a robust online presence is next to impossible. That’s why your law firm needs to build its online brand, which […]
Most lawyers and law firms may know the importance of keywords in digital marketing. Keywords help your content rank well in the search results and help get your brand message to your target audience. However, if you run a lawyer SEO company, you know that most of the law firms also fail to understand […]
The coronavirus outbreak, which began in China, has slowed down the global economy substantially. Various industries have suddenly paused their PPC campaigns, with the travel sector showing a contraction of 62% in digital media spend during the first two weeks of February and March, 2020. However, it’s not all doom and gloom. Many businesses, […]
Your law firm has a lot to offer, and the name of the game is parlaying your legal strengths into new clients. Your website is your calling card and your portal into your potential clients’ thought processes when they’re looking for legal expertise. The trick is making your online offerings the strongest they can be […]
Every law firm dreams of getting ranked in the top ten organic search results. However, getting a high-rank search engine results is easier said than done. Creating and distributing high-quality content seems to be the primary SEO strategy most legal marketers rely on in the age of Google search algorithm updates like Panda and hummingbird. […]
Blogging is arguably one of the best online marketing strategies out there. While websites having a blog can get 434% more indexed pages, organizations having a blog can get 97% more links to their websites. Plus, running a personal blog can also help establish your online authority in your niche. Attorneys and law firms […]
From law firms to manufacturing companies, SEO is fast becoming a primary marketing tool across a range of industries. According to the most recent HubSpot Research survey, 64% of marketers or global companies now actively invest in SEO. However, the SEO landscape is continuously evolving, and your lawyer SEO marketing strategies are no exception […]
Having a user-friendly and aesthetically pleasing website for your firm plays a critical role in lawyer SEO. Your website is your primary marketing and branding medium. It is also a digital interface, where not only your present clients, but even potential ones interact with your firm for the first time. This is why you need […]
The best way to get your office phone ringing endlessly in an increasingly digitized world is with lawyer SEO marketing. Your potential customers are using their smartphones to look up the legal services they need, and SEO is the way to connect with them in their hour of need. Why? Simply because it […]
Keywords research is the bedrock of any lawyer SEO marketing strategy out there. With the right keyword research, you can find the search terms and phrases that potential clients may use to find the legal services they need. If you put these terms naturally and strategically on your website, guest blogging, and social media content, […]
Creating a Google My Business (GMB) account is perhaps one of the best lawyer SEO marketing strategies to improve your local search result ranking. It can also establish your presence prominently across local search (SERP real estate) and Google Maps (mobile search), allowing you to stand apart from your local competitors. Usually, your GMB […]
With the increased penetration of smartphones and the internet, voice search is rapidly on the rise. The total voice assistant user base among U.S. adults is 42.7%. In other words, voice search needs to be a part of SEO services for lawyers. Unfortunately, only approximately 4% of business locations in the US are ready […]
In today’s increasingly digitized world, online reputation is the key to running a successful local business like a law firm. One of the best ways to improve the online reputation of your law firm, especially in local search results, is to garner as many positive client reviews as possible. Although it’s difficult to ask […]
Now, more than ever, your firm relies upon its online presence and rankings SERP to help grow your business and connect with potential clients. You are lawyers, though, and your work is the law. As such, it’s important to be aware of the so-called churn and burn SEO agencies out there. If your SEO agencies […]
Law firms, like every other kind of business, have to keep up with the changing times, which means building compelling websites that attract visitors and help transform those visitors into actual clients. In other words, your firm’s website is critical to your bottom line, but many firms struggle with putting this into practice. In […]
Optimizing your firm’s pay-per-click campaigns should be a top priority when it comes to your marketing. Client acquisition is the name of the game, and when your PPC campaigns fall into place, it means garnering solid leads with manageable cost-per-acquisition (CPA) rates. While every industry is bound by a similar schema, relentless competition, and the […]
If you’re looking for a marketing agency, you’re ultimately looking to acquire more quality clients, find better leads, and generate more revenue. You probably even have a pretty good idea about the kinds of strategies you’d like to employ to help you get there, but how do you find a marketing agency that’s a good […]
Online reviews have become something of a gold standard when it comes to law firm marketing. Potential clients go online to find the legal services they need, and the first-hand information shared in reviews can be extremely compelling. After all, here are people who’ve already employed the legal services sought, and they have information to […]
Marketing strategy for law firms has definitely changed over the last several years – and even over the last year – so how do you manage to keep pace and ensure that you’re putting your best foot forward? The fact is that internet marketing can help drive smaller firms forward toward stronger positioning in the […]
Google has rolled out a new search query update called BERT that’s poised to help potential clients find your firm more easily. Further, other than continuing to maintain high-quality content, there’s virtually nothing you need to do to access what’s on offer. While Google BERT is hot off the presses, better understanding what it’s all […]
The United States has its fair share of lawyers in private practice – about 975,000, according to some estimates – and with all the competition out there, it’s no wonder that reaching potential clients can be difficult. Nevertheless, attorneys are not interchangeable, and your firm has highly specific assets that can translate into a good […]
Search engine optimization SEO for law firms is the process of optimizing a website to make it more visible to search engines with the goal of driving traffic to the site for specific queries. It’s a fairly technical and time-consuming process, which is why it’s usually a good idea for lawyers and law firms to […]
Law firm marketing has become more competitive than ever, particularly online. More and more firms are using sophisticated techniques to compete for those coveted few spots at the top of the page that get the majority of the traffic, making a comprehensive, professionally-managed marketing campaign a must for firms that want to stay competitive. […]
In 2009, the legal market reached over-saturation, and law firms continue to feel the repercussions 11 years later. As a result, the competition for elite legal talent is more fierce, and finding best-fit clients is more difficult. This is an across-the-board trend that the majority of firms experience in one way or another. The […]
In 2019, most lawyers and law firms can’t just rely on referrals and their reputation to bring clients through the door. Even if business is going well, failing to establish a robust online presence can result in losing out on valuable clients to your competitors. Professionally-developed law firm marketing online can establish your firm as […]
Many lawyers get to the point where there realize they need to choose a law firm marketing company to grow more but have no idea where to begin. There’s certainly no shortage of agencies to choose from, even when you limit your search to those that focus specifically on working with law firms. The […]
Reaching clients or customers early in the decision-making process is important in any industry, including law. In fact, it may be particularly important for law firms to reach clients as soon as they can, as legal consumers tend to invest a significant amount of time and energy into developing a relationship with an attorney, […]
In marketing parlance, a “lead” is an individual who has expressed interest in a service or product that you offer. For example, if a person calls your law firm after a car accident looking for someone to represent him or her, that person can be called a lead. In the world of digital marketing, […]
The fact that more and more consumers are turning to the internet to find professional services has made competition between service providers fiercer than ever – and law firms are no exception to this trend. The fact that “google” has become a verb just goes to show how common it has become for people […]
Approximately 9 of 10 internet searches are conducted on Google. In today’s world, we count on Google to provide relevant results that are responsive to our search queries, whether we’re trying to buy a pair of shoes or find a lawyer. What’s more, is that people don’t often leave the first page of Google […]
It’s 2019. Everyone knows that in order to be competitive in Lawyer Marketing, your law firm needs to have a robust online presence, including a website that ranks highly in the search engine results pages (SERPs) for the search terms your potential clients are using when they are looking for legal representation. That said, you […]
If you are in the business of proving legal services to the public, you have to make it easy for your potential clients to find you online. While searching for a lawyer online may have been uncommon not too long ago, in recent years, more and more consumers are using Internet search engines like Google […]
As a solo attorney, managing partner of a law firm, or in-house marketing officer, you know that you’ve got to market your services online. It’s no secret that the legal field is highly competitive, with hundreds or even thousands of attorneys and firms competing to reel in the most high-value cases on a daily basis. […]
Acquiring good leads is only half of the equation when it comes to the sales process. Converting these leads into clients is arguably the more important half. How well a law firm converts potential clients into paying customers is what determines the ROI for each marketing campaign. The number of leads a company manages to […]
Get ready Baby Boomers! Law firms all over the world are starting to experience a major shift in client and partner demographics. The Millennials are here, and they are distinctively different from the older Generation X and Baby Boomers when it comes to their values and communication preferences. Millennials will make up about 50 percent […]
Are you your law firm’s own worst enemy? At Gorilla Webtactics, our legal marketing agency surveyed 70% of law firms in Minnesota to better understand the most common things holding legal practices back from growth. What we found may surprise you. Many law firms make the same marketing mistakes, and by addressing these 5 key areas of […]
Hubspot defines buyer personas as: “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”Wondering why this matters for your law firm? The foundation of any marketing campaign (including law firm marketing) is creating specific buyer (or in this case client) personas. In so doing, you’re defining each […]
Big data is changing the game, and if you aren’t using analytics to measure, qualify, and quantify your law firm marketing efforts you’re allowing other attorneys in your area of practice to grow their business in your place. Do you have the longest-tenured law firm in your city? Do you rely on name recognition from past marketing […]
According to Forbes, law firms need strong communication with their marketing agency in order to prevent unhappiness. But communicating with a marketing team (even a very experienced one) can be challenging. Marketers may use jargon and buzzwords which attorneys are unfamiliar with, and even the most savvy digital marketer may struggle to grasp the legal […]
Considering hiring a legal marketing agency to grow your client list and attract new business? You’re making a great decision. This is especially true if you plan to make acquiring clients through internet search your primary marketing focus this year. 77% of Americans now own a smartphone, according to Pew Research, which means that searching for […]
Every law firm is different and each one typically acquires new clients in its own unique way. Some still use direct mail to gain clients, others rely on a strategic web design and a lot of firms that have been practicing for a long time are lucky enough keep getting a steady stream of referrals […]
These days, law firms have a lot on their plate aside from practicing law. In the past, referrals were generally enough to carry on a practice. However, in the current market, you must compete with DIY services along with on-demand paralegals and other alternative legal suppliers. This means that marketing has become even more important […]
These days, law firms must do a lot more than just practice law. In the past, referrals were often enough to sustain a practice, but in today’s market where you must compete with DIY services like LegalZoom or Rocket Lawyer as well as on-demand paralegals and other alternative legal suppliers, marketing is becoming even more […]
If your law firm is experiencing a disconnect between its online presence and obtaining new business, it might be time for an SEO overhaul. Search engine optimization (SEO) should be the first line of action in your organic (unpaid) marketing strategy as, if you’re not on page one, you’re nowhere. Ranking Your Law Firm […]
Ah, email. Before the days of “click to send,” Law Firms had to take substantial—and often expensive—measures to attract new clients. Billboards, TV commercials, and full-page telephone directory listings may have been effective, but without significant advertising funds new and smaller law firms were overshadowed by established mega-firms with deep pockets. But now thanks to email, […]
Presenters often prepare what they want to tell an audience—without considering what their audience is more likely to want to hear. This was a critique in a blog written by Stanford Graduate School of Businessregarding how panel discussions could improve. And there is a reasonable argument to be made for why this may happen for panels […]
Trending topics on Twitter or Facebook are this decade’s version of hot topics by the water cooler or the breakroom. The convenience of finding out what SEO topics are “moments” or trending helps legal bloggers stay abreast of key issues. However, sometimes those SEO topics may be trending for two very different reasons, and it’s […]
In 2016, the Pew Research Center found that 82 percent of American adults say they sometimes or always read online reviews before they make a new purchase. In addition to taking note of of what people are saying in their reviews, more than two-thirds of regular review readers reportedly believe that the reviews are “generally accurate.” So […]
The legal profession is undergoing a digital transformation, much like every other industry. With all the productivity and security technology currently on offer, we may be overlooking one aspect of how tech can provide immediate value to law firms, and that is in the area of digital Legal Marketing. Marketing is a broad subject and […]
Did you know that for every second it takes for your site page to load you receive a 7% loss in conversions, according to an Aberdeen Group Report? If your law firms site speed is extremely slow, you could be looking at a significant loss of revenue. What is the ideal load time that will keep visitors […]
One of your number one priorities, when you have an online business, is to try to make the top three spots on SERP’s (search engine results page). As a local business, your Minneapolis SEO (search engine optimization) must be geared towards giving the web crawlers as much information as possible so they (Google, Yahoo, Bing, etc.) can […]
Remarketing is an effective way to re-engage with any visitor who has arrived at your site, looked around at your products or services but has left without making a purchase. Only about 2% of users will convert when they first visit your website. A recent Sale Cycle report notes that 75% of people who add an item […]
Do you have a Digital Content Marketing Strategy in place? If yes, have you been using the same approach for a while or are you ready for an upgrade? If no, it’s never too late to plan for your businesses super successful future! You know your competition is hot on your heels and having an […]
If you want your Minneapolis business to be one of the top three prized slots on the Google search results page (SERP’s), you will have to strategically employ sophisticated SEO practices to get you there. Google’s algorithm, which determines placement of webpages on SERPs, has gone through various updates over the last five years with one key focus: ensuring […]
Are you employing a Local SEO strategy for your business in Minneapolis? You don’t have to spend energy attempting to arrive on page one of Google’s national search engine results page (SERP’s) –you can go local, and have considerably more impact. There is a separate algorithm for national and local searches. Targeting a relevant audience in your geographic […]
Emails are still the most effective way to generate and convert quality leads. According to Marketing Sherpa, email marketing has a 2x higher return on investment than cold calling, networking or trade shows. You probably already know this information and have been sending out compelling email content for years. But have you invested in email automation? Are […]
Growth Driven Design (GDD) is the latest trend taking place in the website development and design industry. Why are more and more businesses choosing this approach for their law firm? To understand the widespread adoption of this new agile strategy let me unpack all of the elements of GDD and why it is so cost […]
Are your Pay-per-click costs skyrocketing? Are you searching for ways to lower your Law Firms current PPC Advertising outlay? Let me show you how you can go about making your current Google AdWords campaign competitive and cost effective at the same time. Here goes… First up –lower your bids. This results in a lower maximum […]
Wouldn’t it be nice if every time someone types in keywords in Google related to your company, that your company’s offerings came up on the top of the results page? How about if you knew that in Minneapolis on average, across all industries, the top 5 google search results get over 75% of all traffic? Just imagine the […]
“To do a common thing uncommonly well brings success.” As the founder of the multi-billion-dollar H.J. Heinz Company, Henry J. Heinz understood something that eludes many struggling law firms and solo practitioners; while any lawyer or firm can create marketing content, those who offer content that is relevant, helpful, and engaging to their target audience have […]
Today, almost every law firm has a website. However, they can rarely take full advantage of it to generate more leads and expand their online presence. Most attorneys are not even aware of digital marketing tactics like lawyer PPC, which is one of the best ways to generate better leads and win more clients. […]
The digital marketing landscape is constantly evolving as new technologies keep entering the market. Paid advertising, which is a crucial part of the digital marketing ecosystem, is no exception to this trend. One of the relatively recent additions to this industry is the introduction of Responsive Search Ads (RSAs) by Google. This new form […]
Pay-Per-Click advertising is one of the best ways to generate more leads and sales conversions for your law firm. When it comes to paid digital advertising, research states that the Average Conversion Rate (CVR) for the legal industry on Google Search is 6.98% and 1.84% on Google Display Network (GDN). It is the second-highest conversion […]
Pay-Per-Click or PPC advertising can help you generate leads relatively quickly. That’s why an increasing number of businesses are investing in paid advertising. According to Statista, in 2019, search advertising spending stood at $104.8 billion worldwide. It is projected to reach around $137 billion by 2022. However, without the right key performance indicators […]
In the increasingly crowded digital space, Pay-Per-Click or PPC advertising will help you cut through the clutter and reach out to your target audience. According to Statista, in 2019, search advertising spending stood at nearly $106.5 billion worldwide. This amount is projected to grow to about $132 billion by 2022. Running successful PPC campaigns, […]
PPC or pay-per-click advertising is an excellent way to get the attention of your target audience immediately. However, PPC management for lawyers comes with the risk of potential click fraud, which remains the gravest concern for most law firms. Research states that 20% of clicks on PPC ads are fraudulent. The click fraud can […]
The coronavirus outbreak, which began in China, has slowed down the global economy substantially. Various industries have suddenly paused their PPC campaigns, with the travel sector showing a contraction of 62% in digital media spend during the first two weeks of February and March, 2020. However, it’s not all doom and gloom. Many businesses, […]
Optimizing your firm’s pay-per-click campaigns should be a top priority when it comes to your marketing. Client acquisition is the name of the game, and when your PPC campaigns fall into place, it means garnering solid leads with manageable cost-per-acquisition (CPA) rates. While every industry is bound by a similar schema, relentless competition, and the […]
Remarketing is an effective way to re-engage with any visitor who has arrived at your site, looked around at your products or services but has left without making a purchase. Only about 2% of users will convert when they first visit your website. A recent Sale Cycle report notes that 75% of people who add an item […]
Are your Pay-per-click costs skyrocketing? Are you searching for ways to lower your Law Firms current PPC Advertising outlay? Let me show you how you can go about making your current Google AdWords campaign competitive and cost effective at the same time. Here goes… First up –lower your bids. This results in a lower maximum […]
Your law firm needs an excellent web presence if you want to survive in this digital era. Search Engine Optimization or SEO is a digital marketing discipline that helps improve your website’s appearance in online searches. The number of internet users is increasing rapidly, with an average of more than 875,000 new internet users […]
Whether it is a guest post or on-site blog or the website itself, your content is incomplete without the right set of keywords. Keywords help you reach out to your target audience with ease, bringing in better-qualified leads and higher revenue for every dollar you spend on your law firm SEO marketing. Finding the […]
As the penetration of the internet increases, the demand for various digital marketing strategies is also growing rapidly. According to the new report published in 2020 by HubSpot, about 64% of marketers actively invest time in Search Engine Optimization (SEO). To cater to this growing demand, thousands of digital marketing agencies, claiming to be the […]
Whether your law firm’s website is outdated or you simply want to add a fresh look to it, you will need to redesign it at some point. However, redesigning comes with a few challenges of its own. One of the biggest concerns after revamping your website is the likelihood of losing your SEO mojo. […]
Search Engine Optimization or SEO is fast becoming a mainstream digital marketing strategy. According to a recent HubSpot survey, nearly 64% of global companies actively invest in SEO. Law firms are no exception to this trend. One of the critical elements of a successful SEO strategy is, content. The greater impact your content creates, […]
Most lawyers and law firms may know the importance of keywords in digital marketing. Keywords help your content rank well in the search results and help get your brand message to your target audience. However, if you run a lawyer SEO company, you know that most of the law firms also fail to understand […]
Every law firm dreams of getting ranked in the top ten organic search results. However, getting a high-rank search engine results is easier said than done. Creating and distributing high-quality content seems to be the primary SEO strategy most legal marketers rely on in the age of Google search algorithm updates like Panda and hummingbird. […]
Blogging is arguably one of the best online marketing strategies out there. While websites having a blog can get 434% more indexed pages, organizations having a blog can get 97% more links to their websites. Plus, running a personal blog can also help establish your online authority in your niche. Attorneys and law firms […]
From law firms to manufacturing companies, SEO is fast becoming a primary marketing tool across a range of industries. According to the most recent HubSpot Research survey, 64% of marketers or global companies now actively invest in SEO. However, the SEO landscape is continuously evolving, and your lawyer SEO marketing strategies are no exception […]
The best way to get your office phone ringing endlessly in an increasingly digitized world is with lawyer SEO marketing. Your potential customers are using their smartphones to look up the legal services they need, and SEO is the way to connect with them in their hour of need. Why? Simply because it […]
Keywords research is the bedrock of any lawyer SEO marketing strategy out there. With the right keyword research, you can find the search terms and phrases that potential clients may use to find the legal services they need. If you put these terms naturally and strategically on your website, guest blogging, and social media content, […]
Creating a Google My Business (GMB) account is perhaps one of the best lawyer SEO marketing strategies to improve your local search result ranking. It can also establish your presence prominently across local search (SERP real estate) and Google Maps (mobile search), allowing you to stand apart from your local competitors. Usually, your GMB […]
With the increased penetration of smartphones and the internet, voice search is rapidly on the rise. The total voice assistant user base among U.S. adults is 42.7%. In other words, voice search needs to be a part of SEO services for lawyers. Unfortunately, only approximately 4% of business locations in the US are ready […]
In today’s increasingly digitized world, online reputation is the key to running a successful local business like a law firm. One of the best ways to improve the online reputation of your law firm, especially in local search results, is to garner as many positive client reviews as possible. Although it’s difficult to ask […]
Now, more than ever, your firm relies upon its online presence and rankings SERP to help grow your business and connect with potential clients. You are lawyers, though, and your work is the law. As such, it’s important to be aware of the so-called churn and burn SEO agencies out there. If your SEO agencies […]
Online reviews have become something of a gold standard when it comes to law firm marketing. Potential clients go online to find the legal services they need, and the first-hand information shared in reviews can be extremely compelling. After all, here are people who’ve already employed the legal services sought, and they have information to […]
Marketing strategy for law firms has definitely changed over the last several years – and even over the last year – so how do you manage to keep pace and ensure that you’re putting your best foot forward? The fact is that internet marketing can help drive smaller firms forward toward stronger positioning in the […]
Google has rolled out a new search query update called BERT that’s poised to help potential clients find your firm more easily. Further, other than continuing to maintain high-quality content, there’s virtually nothing you need to do to access what’s on offer. While Google BERT is hot off the presses, better understanding what it’s all […]
Search engine optimization SEO for law firms is the process of optimizing a website to make it more visible to search engines with the goal of driving traffic to the site for specific queries. It’s a fairly technical and time-consuming process, which is why it’s usually a good idea for lawyers and law firms to […]
In 2019, most lawyers and law firms can’t just rely on referrals and their reputation to bring clients through the door. Even if business is going well, failing to establish a robust online presence can result in losing out on valuable clients to your competitors. Professionally-developed law firm marketing online can establish your firm as […]
In marketing parlance, a “lead” is an individual who has expressed interest in a service or product that you offer. For example, if a person calls your law firm after a car accident looking for someone to represent him or her, that person can be called a lead. In the world of digital marketing, […]
The fact that more and more consumers are turning to the internet to find professional services has made competition between service providers fiercer than ever – and law firms are no exception to this trend. The fact that “google” has become a verb just goes to show how common it has become for people […]
Approximately 9 of 10 internet searches are conducted on Google. In today’s world, we count on Google to provide relevant results that are responsive to our search queries, whether we’re trying to buy a pair of shoes or find a lawyer. What’s more, is that people don’t often leave the first page of Google […]
If you are in the business of proving legal services to the public, you have to make it easy for your potential clients to find you online. While searching for a lawyer online may have been uncommon not too long ago, in recent years, more and more consumers are using Internet search engines like Google […]
As a solo attorney, managing partner of a law firm, or in-house marketing officer, you know that you’ve got to market your services online. It’s no secret that the legal field is highly competitive, with hundreds or even thousands of attorneys and firms competing to reel in the most high-value cases on a daily basis. […]
Big data is changing the game, and if you aren’t using analytics to measure, qualify, and quantify your law firm marketing efforts you’re allowing other attorneys in your area of practice to grow their business in your place. Do you have the longest-tenured law firm in your city? Do you rely on name recognition from past marketing […]
Every law firm is different and each one typically acquires new clients in its own unique way. Some still use direct mail to gain clients, others rely on a strategic web design and a lot of firms that have been practicing for a long time are lucky enough keep getting a steady stream of referrals […]
If your law firm is experiencing a disconnect between its online presence and obtaining new business, it might be time for an SEO overhaul. Search engine optimization (SEO) should be the first line of action in your organic (unpaid) marketing strategy as, if you’re not on page one, you’re nowhere. Ranking Your Law Firm […]
Presenters often prepare what they want to tell an audience—without considering what their audience is more likely to want to hear. This was a critique in a blog written by Stanford Graduate School of Businessregarding how panel discussions could improve. And there is a reasonable argument to be made for why this may happen for panels […]
Trending topics on Twitter or Facebook are this decade’s version of hot topics by the water cooler or the breakroom. The convenience of finding out what SEO topics are “moments” or trending helps legal bloggers stay abreast of key issues. However, sometimes those SEO topics may be trending for two very different reasons, and it’s […]
In 2016, the Pew Research Center found that 82 percent of American adults say they sometimes or always read online reviews before they make a new purchase. In addition to taking note of of what people are saying in their reviews, more than two-thirds of regular review readers reportedly believe that the reviews are “generally accurate.” So […]
Did you know that for every second it takes for your site page to load you receive a 7% loss in conversions, according to an Aberdeen Group Report? If your law firms site speed is extremely slow, you could be looking at a significant loss of revenue. What is the ideal load time that will keep visitors […]
One of your number one priorities, when you have an online business, is to try to make the top three spots on SERP’s (search engine results page). As a local business, your Minneapolis SEO (search engine optimization) must be geared towards giving the web crawlers as much information as possible so they (Google, Yahoo, Bing, etc.) can […]
Do you have a Digital Content Marketing Strategy in place? If yes, have you been using the same approach for a while or are you ready for an upgrade? If no, it’s never too late to plan for your businesses super successful future! You know your competition is hot on your heels and having an […]
If you want your Minneapolis business to be one of the top three prized slots on the Google search results page (SERP’s), you will have to strategically employ sophisticated SEO practices to get you there. Google’s algorithm, which determines placement of webpages on SERPs, has gone through various updates over the last five years with one key focus: ensuring […]
Are you employing a Local SEO strategy for your business in Minneapolis? You don’t have to spend energy attempting to arrive on page one of Google’s national search engine results page (SERP’s) –you can go local, and have considerably more impact. There is a separate algorithm for national and local searches. Targeting a relevant audience in your geographic […]
Wouldn’t it be nice if every time someone types in keywords in Google related to your company, that your company’s offerings came up on the top of the results page? How about if you knew that in Minneapolis on average, across all industries, the top 5 google search results get over 75% of all traffic? Just imagine the […]
Your website should be a reflection of your expertise and authority while adequately demonstrating your brand to a broad audience. The design of your website accounts for 95% of a user’s first impression, which means that a good-looking website can play a role in growing your law firm’s customer base. This is why it […]
People are using the web to search for the information, products, and services that they want. The legal industry is no exception to this growing trend. People are using their smartphones and laptops to find lawyers and get legal help. That’s why your law firm must also have a website that can help you expand […]
As smartphones become more affordable, the number of people using mobile phones to access the internet is growing rapidly. According to Statista, mobile accounts for approximately half of the web traffic worldwide. In the third quarter of 2020, mobile devices (excluding tablets) accounted for 50.81% of global website traffic. It has been consistently hovering around […]
Today, having a website for your business is not a choice, it’s a must. If you have a law firm, even if it’s a small one, you’ll still need a website. A well-designed and aesthetically appealing website can help you attract new leads for your law firm marketing, make it easy for people to find […]
One can’t imagine running a law firm without a website today. Even individual lawyers need a sophisticated, attractive, and responsive website to help generate new leads, create brand awareness, and engage with prospects. In this digital era, your website is going to be the first impression you create on your prospects. That’s why it […]
Minimalism is not a new concept. In the world of art, music, and other professions, the minimalism movement took root in the late 1960s. It focuses on extreme simplicity of elements to express or convey the message. Recently, however, it has also found application in the web designing domain. As a minimalist design focuses […]
Gone are the days when having a website for your law firm was considered a fashion statement. With more than 4.5 billion unique Internet users worldwide, having a website has become a necessity for lawyers. It provides a much-needed digital platform for your would-be customers to connect with you. However, putting together a website […]
PPC or Pay-Per-Click advertising and web design are terms that we rarely see together. In fact, most people think that PPC management for lawyers and law firm web design often run in silos. However, they shouldn’t. With more than 3.5 billion Google searches appearing every day, the competition for the top real estate on the […]
As a website owner, what do you think is the number one goal of your law firm’s website? That’s correct! It is to generate the maximum number of leads. However, law firm marketing is one of the most competitive sectors out there. So, having a run-off-mill law firm web design with virtually no […]
We are living in an increasingly digitalized world. According to Statista, 4.54 billion people were active internet users as of January 2020. Image Source Running a business in this connected world without having a robust online presence is next to impossible. That’s why your law firm needs to build its online brand, which […]
Having a user-friendly and aesthetically pleasing website for your firm plays a critical role in lawyer SEO. Your website is your primary marketing and branding medium. It is also a digital interface, where not only your present clients, but even potential ones interact with your firm for the first time. This is why you need […]
Law firms, like every other kind of business, have to keep up with the changing times, which means building compelling websites that attract visitors and help transform those visitors into actual clients. In other words, your firm’s website is critical to your bottom line, but many firms struggle with putting this into practice. In […]
It’s 2019. Everyone knows that in order to be competitive in Lawyer Marketing, your law firm needs to have a robust online presence, including a website that ranks highly in the search engine results pages (SERPs) for the search terms your potential clients are using when they are looking for legal representation. That said, you […]
If you are in the business of proving legal services to the public, you have to make it easy for your potential clients to find you online. While searching for a lawyer online may have been uncommon not too long ago, in recent years, more and more consumers are using Internet search engines like Google […]
As a solo attorney, managing partner of a law firm, or in-house marketing officer, you know that you’ve got to market your services online. It’s no secret that the legal field is highly competitive, with hundreds or even thousands of attorneys and firms competing to reel in the most high-value cases on a daily basis. […]
Growth Driven Design (GDD) is the latest trend taking place in the website development and design industry. Why are more and more businesses choosing this approach for their law firm? To understand the widespread adoption of this new agile strategy let me unpack all of the elements of GDD and why it is so cost […]
Thanks to the increased penetration of the internet, digital marketing has flourished in recent years. Virtually every industry and niche in the world have already started using this new form of marketing to increase brand awareness, generate leads, and build a dedicated customer base. Although the adoption of digital marketing in the legal industry […]
Pay-Per-Click (PPC) advertising is one of the most effective paid law firm marketing strategies. According to WordStream, the average click-through rate in Google AdWords, which is the most popular form of PPC, for the legal industry was 2.93% in 2018. As it allows your law firm advertisements to appear above organic search, you can […]
Online reviews have become something of a gold standard when it comes to law firm marketing. Potential clients go online to find the legal services they need, and the first-hand information shared in reviews can be extremely compelling. After all, here are people who’ve already employed the legal services sought, and they have information to […]
After more than five decades, the Yellow Pages will stop being available for print as of January 2019. We live in a digital world where the number of daily searches on Google alone are calculated at 3.5 billion—1.2 trillion searches per year worldwide. And with Internet users transitioning from books that weigh almost four pounds to simply clicking […]
Lawyer SEO is one of the best ways to boost your online presence and increase your conversions in this digitally-driven world. According to data from Datareportal, 81% of people searched online for a product or service in July 2020. In other words, if you want your legal practice to thrive, you need to invest in […]
Meta description is an HTML element that describes the content of a web page. You can usually see it in the search results as a snippet of text. Here is a screenshot of what it looks like. One of the primary purposes of a meta description is to offer a brief description of your webpage […]
Are you your law firm’s own worst enemy? At Gorilla Webtactics, our legal marketing agency surveyed 70% of law firms in Minnesota to better understand the most common things holding legal practices back from growth. What we found may surprise you. Many law firms make the same marketing mistakes, and by addressing these 5 key areas of […]
Considering hiring a legal marketing agency to grow your client list and attract new business? You’re making a great decision. This is especially true if you plan to make acquiring clients through internet search your primary marketing focus this year. 77% of Americans now own a smartphone, according to Pew Research, which means that searching for […]
If you want your Minneapolis business to be one of the top three prized slots on the Google search results page (SERP’s), you will have to strategically employ sophisticated SEO practices to get you there. Google’s algorithm, which determines placement of webpages on SERPs, has gone through various updates over the last five years with one key focus: ensuring […]
With increasing competition in the legal industry, law firms have to update their marketing efforts to sustain their presence in the digital and physical setup. The best way to do that in the current digital ecosystem is by creating marketing strategies that can be easily accommodated in the metaverse. The metaverse goes beyond […]
Although the metaverse has been in development for a while, it gained significant attention when Facebook changed its name to Meta in a bid to associate itself with the future of the internet. This rebranding enabled the social media giant to navigate attention away from all the bad press around data harvesting, privacy violations, and […]
Pay-Per-Click advertising is one of the best ways to generate more leads and sales conversions for your law firm. When it comes to paid digital advertising, research states that the Average Conversion Rate (CVR) for the legal industry on Google Search is 6.98% and 1.84% on Google Display Network (GDN). It is the second-highest conversion […]
Gone are the days when having a website for your law firm was considered a fashion statement. With more than 4.5 billion unique Internet users worldwide, having a website has become a necessity for lawyers. It provides a much-needed digital platform for your would-be customers to connect with you. However, putting together a website […]
Creating a Google My Business (GMB) account is perhaps one of the best lawyer SEO marketing strategies to improve your local search result ranking. It can also establish your presence prominently across local search (SERP real estate) and Google Maps (mobile search), allowing you to stand apart from your local competitors. Usually, your GMB […]
These days, law firms must do a lot more than just practice law. In the past, referrals were often enough to sustain a practice, but in today’s market where you must compete with DIY services like LegalZoom or Rocket Lawyer as well as on-demand paralegals and other alternative legal suppliers, marketing is becoming even more […]
Remarketing is an effective way to re-engage with any visitor who has arrived at your site, looked around at your products or services but has left without making a purchase. Only about 2% of users will convert when they first visit your website. A recent Sale Cycle report notes that 75% of people who add an item […]
Are you employing a Local SEO strategy for your business in Minneapolis? You don’t have to spend energy attempting to arrive on page one of Google’s national search engine results page (SERP’s) –you can go local, and have considerably more impact. There is a separate algorithm for national and local searches. Targeting a relevant audience in your geographic […]
Wouldn’t it be nice if every time someone types in keywords in Google related to your company, that your company’s offerings came up on the top of the results page? How about if you knew that in Minneapolis on average, across all industries, the top 5 google search results get over 75% of all traffic? Just imagine the […]
Creating a Google My Business (GMB) account is perhaps one of the best lawyer SEO marketing strategies to improve your local search result ranking. It can also establish your presence prominently across local search (SERP real estate) and Google Maps (mobile search), allowing you to stand apart from your local competitors. Usually, your GMB […]
Google has rolled out a new search query update called BERT that’s poised to help potential clients find your firm more easily. Further, other than continuing to maintain high-quality content, there’s virtually nothing you need to do to access what’s on offer. While Google BERT is hot off the presses, better understanding what it’s all […]
The fact that more and more consumers are turning to the internet to find professional services has made competition between service providers fiercer than ever – and law firms are no exception to this trend. The fact that “google” has become a verb just goes to show how common it has become for people […]
Approximately 9 of 10 internet searches are conducted on Google. In today’s world, we count on Google to provide relevant results that are responsive to our search queries, whether we’re trying to buy a pair of shoes or find a lawyer. What’s more, is that people don’t often leave the first page of Google […]
If your law firm is experiencing a disconnect between its online presence and obtaining new business, it might be time for an SEO overhaul. Search engine optimization (SEO) should be the first line of action in your organic (unpaid) marketing strategy as, if you’re not on page one, you’re nowhere. Ranking Your Law Firm […]
Presenters often prepare what they want to tell an audience—without considering what their audience is more likely to want to hear. This was a critique in a blog written by Stanford Graduate School of Businessregarding how panel discussions could improve. And there is a reasonable argument to be made for why this may happen for panels […]
Trending topics on Twitter or Facebook are this decade’s version of hot topics by the water cooler or the breakroom. The convenience of finding out what SEO topics are “moments” or trending helps legal bloggers stay abreast of key issues. However, sometimes those SEO topics may be trending for two very different reasons, and it’s […]
In 2016, the Pew Research Center found that 82 percent of American adults say they sometimes or always read online reviews before they make a new purchase. In addition to taking note of of what people are saying in their reviews, more than two-thirds of regular review readers reportedly believe that the reviews are “generally accurate.” So […]
Did you know that for every second it takes for your site page to load you receive a 7% loss in conversions, according to an Aberdeen Group Report? If your law firms site speed is extremely slow, you could be looking at a significant loss of revenue. What is the ideal load time that will keep visitors […]
There’s nothing more frustrating than working with a marketing agency that doesn’t give you what you want. For some it’s poor customer service and for others it’s just bad results. Regardless of your case, the moment a marketing agency stops caring about your firm or giving you what you need it’s time to transition to […]
