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Presenters often prepare what they want to tell an audience—without considering what their audience is more likely to want to hear. This was a critique in a blog written by Stanford Graduate School of Business regarding how panel discussions could improve. And there is a reasonable argument to be made for why this may happen for panels with lawyers especially.

Trending topics on Twitter or Facebook are this decade’s version of hot topics by the water cooler or the breakroom. The convenience of finding out what SEO topics are “moments” or trending helps legal bloggers stay abreast of key issues. However, sometimes those SEO topics may be trending for two very different reasons, and it’s up to the SEO blogger to make the decision about whether this topic is worth writing about or too controversial to write. For lawyers, there especially is a fine line between educating current and potential clients and falling into the traps of clickbait.

In 2016, the Pew Research Center found that 82 percent of American adults say they sometimes or always read online reviews before they make a new purchase. In addition to taking note of of what people are saying in their reviews, more than two-thirds of regular review readers reportedly believe that the reviews are “generally accurate.”

So what happens when a law firm gets a bad review from the press? Unfortunately, it can happen. But as with product reviews, companies can use these reviews as search engine optimization (SEO) marketing opportunities to improve.

After more than five decades, the Yellow Pages will stop being available for print as of January 2019. We live in a digital world where the number of daily searches on Google alone are calculated at 3.5 billion—1.2 trillion searches per year worldwide. And with Internet users transitioning from books that weigh almost four pounds to simply clicking a computer mouse for directory assistance, it makes sense that companies such as law firms would want potential clients to be able to access their organizations from a variety of channels, including Yelp and Google reviews.

Acquiring good leads is only half of the equation when it comes to the sales process. Converting these leads into clients is arguably the more important half. How well a law firm converts potential clients into paying customers is what determines the ROI for each marketing campaign.

The number of leads a company manages to generate is irrelevant if none are converted into clients.

Let's take a look at a few things law firms can do to maximize the conversion rate of the leads their Law Firm Marketing campaigns bring in:

Get ready Baby Boomers! Law firms all over the world are starting to experience a major shift in client and partner demographics. The Millennials are here, and they are distinctively different from the older Generation X and Baby Boomers when it comes to their values and communication preferences.

Millennials will make up about 50 percent of the workforce by 2020, and that figure is expected to rise to 75 percent by 2025. The influence of this massive demographic shift will have an undeniable impact on Law Firm Marketing and communications. Firms that fail to recognize the coming changes and make the necessary adaptations will likely find themselves struggling to stay afloat in the near future.

Are you your law firm’s own worst enemy?

At Gorilla Webtactics, our legal marketing agency surveyed 70% of law firms in Minnesota to better understand the most common things holding legal practices back from growth. What we found may surprise you.

Many law firms make the same marketing mistakes, and by addressing these 5 key areas of your marketing plan, your firm could enjoy unparalleled growth this year.

Hubspot defines buyer personas as: “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”

Wondering why this matters for your law firm?

Big data is changing the game, and if you aren’t using analytics to measure, qualify, and quantify your law firm marketing efforts you’re allowing other attorneys in your area of practice to grow their business in your place.

According to Forbes, law firms need strong communication with their marketing agency in order to prevent unhappiness.

But communicating with a marketing team (even a very experienced one) can be challenging.

Marketers may use jargon and buzzwords which attorneys are unfamiliar with, and even the most savvy digital marketer may struggle to grasp the legal knowledge you’ve gained over the years … knowledge which you probably take for granted.

Get Your Hands On Our Free Digital Marketing Strategy Guide!


Inside, you’ll discover eight hyper-specific secrets to online marketing in 2018 in the simple, no-nonsense language you’ve come to expect from Gorilla Webtactics


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