Acquiring good leads is only half of the equation when it comes to the sales process. Converting these leads into clients is arguably the more important half. How well a law firm converts potential clients into paying customers is what determines the ROI for each marketing campaign.
The number of leads a company manages to generate is irrelevant if none are converted into clients.
Let's take a look at a few things law firms can do to maximize the conversion rate of the leads their Law Firm Marketing campaigns bring in: