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Did you know that for every second it takes for your site page to load you receive a 7% loss in conversions, according to an Aberdeen Group Report? If your site speed is extremely slow, you could be looking at a significant loss of revenue. What is the ideal load time that will keep visitors on your page?Believe it or not –...
One of your number one priorities, when you have an online business, is to try to make the top three spots on SERP’s (search engine results page). As a local business, your Minneapolis SEO (search engine optimization) must be geared towards giving the web crawlers as much information as possible so they (Google, Yahoo, Bing, etc.) can better understand your product or...
Remarketing is an effective way to re-engage with any visitor who has arrived at your site, looked around at your products or services but has left without making a purchase. Only about 2% of users will convert when they first visit your website. A recent Sale Cycle report notes that 75% of people who add an item to their shopping cart won’t...
Do you have a Digital Content Marketing Strategy in place? If yes, have you been using the same approach for a while or are you ready for an upgrade? If no, it’s never too late to plan for your businesses super successful future! You know your competition is hot on your heels and having an innovative content marketing plan is...
Google Home Service Ads (HSA) represents an additional digital marketing arrow in your quiver of techniques—one of the most advantageous HVAC Marketing channels yet. It’s uniquely oriented to get your site to the top of Google’s search results, and the top of your prospects’ minds. For instance, when you Google “ac repair phoenix”, these ads appear before any others. Currently Available In...
If you want your Minneapolis business to be one of the top three prized slots on the Google search results page (SERP’s), you will have to strategically employ sophisticated SEO practices to get you there. Google’s algorithm, which determines placement of webpages on SERPs, has gone through various updates over the last five years with one key focus: ensuring that quality, relevant webpages rank...
Landing pages are phenomenal digital marketing tools. If you’re intelligent about how you handle them, they can repay you for time invested in no time at all. For the uninitiated, what exactly is a landing page? Just as the name implies, a landing page is a page that people land on to place an order, or request a service from...
Are you employing a Local SEO strategy for your business in Minneapolis? You don’t have to spend energy attempting to arrive on page one of Google’s national search engine results page (SERP’s) –you can go local, and have considerably more impact. There is a separate algorithm for national and local searches. Targeting a relevant audience in your geographic area can mean less competition...
Today I’m going to teach you how to dominate two of the most vital components of Local SEO: your Google Maps ranking, and the total number of reviews you have on Google. Both offer massive advantages over your competitors in terms of credibility and visibility. Which of course equates to moreHVAC leads in less time than your competitors. The compounding effects of that are...
Emails are still the most effective way to generate and convert quality leads. According to Marketing Sherpa, email marketing has a 2x higher return on investment than cold calling, networking or trade shows. You probably already know this information and have been sending out compelling email content for years. But have you invested in email automation? Are you effectively making use of...
