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Reaching clients or customers early in the decision-making process is important in any industry, including law. In fact, it may be particularly important for law firms to reach clients as soon as they can, as legal consumers tend to invest a significant amount of time and energy into developing a relationship with an attorney, making them less likely to...
In marketing parlance, a “lead” is an individual who has expressed interest in a service or product that you offer. For example, if a person calls your law firm after a car accident looking for someone to represent him or her, that person can be called a lead. In the world of digital marketing, lead generation is the process...
The fact that more and more consumers are turning to the internet to find professional services has made competition between service providers fiercer than ever - and law firms are no exception to this trend. The fact that “google” has become a verb just goes to show how common it has become for people to use search engines to...
Approximately 9 of 10 internet searches are conducted on Google. In today's world, we count on Google to provide relevant results that are responsive to our search queries, whether we're trying to buy a pair of shoes or find a lawyer. What's more, is that people don't often leave the first page of Google to find what they are...
It’s 2019. Everyone knows that in order to be competitive in Lawyer Marketing, your law firm needs to have a robust online presence, including a website that ranks highly in the search engine results pages (SERPs) for the search terms your potential clients are using when they are looking for legal representation. That said, you can have all the website...
If you are in the business of proving legal services to the public, you have to make it easy for your potential clients to find you online. While searching for a lawyer online may have been uncommon not too long ago, in recent years, more and more consumers are using Internet search engines like Google and Bing to find a...
As a solo attorney, managing partner of a law firm, or in-house marketing officer, you know that you’ve got to market your services online. It’s no secret that the legal field is highly competitive, with hundreds or even thousands of attorneys and firms competing to reel in the most high-value cases on a daily basis. When people need a lawyer,...
Acquiring good leads is only half of the equation when it comes to the sales process. Converting these leads into clients is arguably the more important half. How well a law firm converts potential clients into paying customers is what determines the ROI for each marketing campaign. The number of leads a company manages to generate is irrelevant if none...
Get ready Baby Boomers! Law firms all over the world are starting to experience a major shift in client and partner demographics. The Millennials are here, and they are distinctively different from the older Generation X and Baby Boomers when it comes to their values and communication preferences. Millennials will make up about 50 percent of the workforce by 2020,...
Are you your law firm’s own worst enemy? At Gorilla Webtactics, our legal marketing agency surveyed 70% of law firms in Minnesota to better understand the most common things holding legal practices back from growth. What we found may surprise you. Many law firms make the same marketing mistakes, and by addressing these 5 key areas of your marketing plan, your firm...
