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David Juilfs

David has 15+ years in marketing experience ranging from traditional print, radio and tv advertising to modern day digital marketing for law firms and lead generation software. He is a multi-award winning marketer and has also volunteers his time with SCORE as a business coach/consultant to help businesses get better leads, more business and higher ROI. You can contact him at [email protected]

4 Digital Marketing Rules That Law Firms Should Never Break

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Thanks to the increased penetration of the internet, digital marketing has flourished in recent years. Virtually every industry and niche in the world have already started using this new form of marketing to increase brand awareness, generate leads, and build a dedicated customer base.   Although the adoption of digital marketing in the legal industry has been somewhat slow in...

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How to Create Lawyer PPC Landing Pages That Convert?

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Pay-Per-Click advertising is one of the best ways to generate more leads and sales conversions for your law firm. When it comes to paid digital advertising, research states that the Average Conversion Rate (CVR) for the legal industry on Google Search is 6.98% and 1.84% on Google Display Network (GDN). It is the second-highest conversion rate followed by the Dating...

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How to Create Meta Descriptions That’ll Boost Your Lawyer SEO

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Meta description is an HTML element that describes the content of a web page. You can usually see it in the search results as a snippet of text. Here is a screenshot of what it looks like. One of the primary purposes of a meta description is to offer a brief description of your webpage to search engine users. As...

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5 Things Your Law Firm Web Design Should Never Have

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One can’t imagine running a law firm without a website today. Even individual lawyers need a sophisticated, attractive, and responsive website to help generate new leads, create brand awareness, and engage with prospects.   In this digital era, your website is going to be the first impression you create on your prospects. That’s why it needs to have a great...

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5 Questions You Should Ask When Looking for a Law Firm Marketing Company

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As the penetration of the internet increases, the demand for various digital marketing strategies is also growing rapidly. According to the new report published in 2020 by HubSpot, about 64% of marketers actively invest time in Search Engine Optimization (SEO). To cater to this growing demand, thousands of digital marketing agencies, claiming to be the experts, have sprouted everywhere.  ...

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6 Lawyer PPC KPIs You Can’t Afford to Miss

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Pay-Per-Click or PPC advertising can help you generate leads relatively quickly. That’s why an increasing number of businesses are investing in paid advertising.   According to Statista, in 2019, search advertising spending stood at $104.8 billion worldwide. It is projected to reach around $137 billion by 2022.   However, without the right key performance indicators or KPIs, you can’t create...

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5 Lawyer SEO Facts You Should Remember When Redesigning Your Website

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Whether your law firm’s website is outdated or you simply want to add a fresh look to it, you will need to redesign it at some point. However, redesigning comes with a few challenges of its own. One of the biggest concerns after revamping your website is the likelihood of losing your SEO mojo.   If you are aware of...

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6 Amazing Benefits of Minimalist Law Firm Web Design

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Minimalism is not a new concept. In the world of art, music, and other professions, the minimalism movement took root in the late 1960s. It focuses on extreme simplicity of elements to express or convey the message. Recently, however, it has also found application in the web designing domain.   As a minimalist design focuses only on the most essential...

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5 Website Builders for Law Firms That You Can’t Miss

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Gone are the days when having a website for your law firm was considered a fashion statement. With more than 4.5 billion unique Internet users worldwide, having a website has become a necessity for lawyers. It provides a much-needed digital platform for your would-be customers to connect with you.   However, putting together a website just for the sake of...

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How To Transition To A Better Law Firm Marketing Agency (Seamlessly)

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There’s nothing more frustrating than working with a marketing agency that doesn’t give you what you want. For some it’s poor customer service and for others it’s just bad results. Regardless of your case, the moment a marketing agency stops caring about your firm or giving you what you need it’s time to transition to a better agency as quickly...

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