Only a small percentage of buyers make a purchase right away. Most take days to make a decision, and Remarketing keeps your products top of mind while they think about it.
Have you ever searched for a product online, decided to wait to buy until later, and then forgotten about it? Or maybe you decided to buy but didn’t have your credit card handy or got interrupted before you could finish.
Whatever the reason, you put your buying decision on hold. And the seller of that product has to depend on you to remember to come back and buy from him later.
(And as busy as you are, it’s a toss-up as to whether that will happen. This is true for most people.)
Compare that with the times you’ve been interrupted in your purchase and then keep seeing that product follow you around the Internet. You go to a news site, and there’s an ad for the winter coat you’ve been looking at online. Then you flip over to Facebook and see the same coat tempting you from the sidebar.
The ad is everywhere, and it keeps reminding you how much you want this coat.
(Kinda like a “don’t forget to pick up the milk” text from your sweetie as you leave work.)
How Google & Facebook Re-Marketing Works
Remarketing is a strategy that makes your company look like it has a huge advertising budget, that your products are the most popular ones out there, and gives a not-so-subtle reminder to the consumer to follow through on their initial impulse to buy.
And in a busy world like ours where attention is hard to find (and keep), these reminders make a significant increase in sales.
Want to learn more about sending these friendly nudges to people who are this close to buying but distracted before they click that button?
Then download our free Digital Marketing Strategy Guide right now.
Inside, you’ll discover how remarketing works (it’s simpler than you think)—plus seven more hyper-specific secrets to online marketing in the simple, no-nonsense language you’ve come to expect from Gorilla Webtactics.