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Ah, email. Before the days of “click to send,” Law Firms had to take substantial—and often expensive—measures to attract new clients. Billboards, TV commercials, and full-page telephone directory listings may have been effective, but without significant advertising funds new and smaller law firms were overshadowed by established mega-firms with deep pockets.

“To do a common thing uncommonly well brings success.” As the founder of the multi-billion-dollar H.J. Heinz Company, Henry J. Heinz understood something that eludes many struggling law firms and solo practitioners; while any lawyer or firm can create marketing content, those who offer content that is relevant, helpful, and engaging to their target audience have a far greater chance of attracting new clients and establishing themselves as an expert in their respective practice area than those whose content is messy, confusing, irrelevant, or laborious to consume.

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Inside, you’ll discover eight hyper-specific secrets to online marketing in 2018 in the simple, no-nonsense language you’ve come to expect from Gorilla Webtactics


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